Totally automatic email not partial - SwiftERM

Totally automatic email not partial: Beware false Idols. If you are a struggling ecommerce retailer and you see the promise of something being able to make your email marketing “automatic”, how relieved you’d be that you can now include this enormously positive marketing aspect to your efforts. But, many young entrepreneurs falsely believe they are incorporating it when, in reality, they have been sold a pup. Often they don’t have the time or lack of money to invest in email marketing. This prohibits them from making it a high priority on their agenda. Regretfully, without awareness of what else is available, this often leads to the wrong download. Beware that legally, as long as some part of the process is done for you, unscrupulous vendors can use the expression without fearing being reproached. Indeed we have seen examples where clients have been told that a fully automatic system is “impossible”, or that there is “nothing like that out there”. That just isn’t true! We can only imagine how gutted the down-hearted retailer is when what they thought was “automatic” turns out to be just a tiny bit of it, typically when its sent. We despise this practise, and fear how many retailers have gone to the wall as a consequence of such a low trick. Fear not!

Let us, therefore, set the record straight and introduce you to SwiftERM. It is 100% automatic email marketing software for ecommerce. Once installed you never need to touch it, and everything about it is automatic. But it doesn’t stand in isolation. We appreciate we are part of the marketing mix, likewise, a fully comprehensive program applied by the most successful and comprehensive companies in the world would also be remiss to overlook such a powerful addition to complement their existing initiatives. Further details on the distinction we offer between typical email campaigns and what SwiftERM brings to the fold are made in our article on “How to offend your customers”, here.

First, let us explain the mechanics of this 100% automated email marketing facility. Once you have registered and installed the plugin onto your platform it requires no human input whatsoever, at any stage. You can walk away and do whatever else you need to do forever, reassured that it works perpetually without any need of supervision, regulation, steering or overseeing. Logging in to enjoy reading the stats is indeed an option too. We are careful to emphasise that while it offers, what to some, is a luxury of the release of time otherwise unavailable, we only consider ourselves a part of the marketing mix, and indeed we advocate that we are run alongside standard email software like Mailchimp.

SwiftERM uses predictive analytics on the buying history and each individual visitors impressions, typically 100 per visit to your site, to calculate the highest buying propensity (a posh way of saying the most likely to be bought) of every SKU on your platform available for sale. It then populates a stylesheet with details of those products, and sends it, capturing otherwise missed opportunities. There are different varieties of impressions, but we capture them all. Impressions are usually captured for advertising purposes to calculate advertising rates. Where you use cookies on your site, they can be used to identify what your existing consumers are looking at, how long for, how many times etc. Combined with what they then buy, or place in their basket, gives a detailed insight to that individual’s personality, buying habits, and but for a little persuasion in the form of an email, will make the purchase with you rather than anyone else.

So each and every email we send out is unique and personal to each individual consumer on your database. The power of the facility is reflected in certain phenomena SwiftERM users enjoy: firstly the typical ROI when employed is in the thousands, detailed on our statistics page here. An example would be that the average uplift in turnover for the last 5 years for our users has been 10.5%. Some verticals do far better, Petfoods, for example, do over 15% on average, and Vintners likewise. Secondly, as the products are selected for each consumer based on their own actions, the typically massive returns rate is smashed down to almost negligible, i.e. because these products are something they prefer, they want to keep them. Finally, and bizarrely, the rate of suppressions (the number of people who unsubscribe from your emails) is slashed to over half that of promotional emails software. If you start the year with 10,000 people on your database, chances are you’re going to have kept all of them by the end of it. It is possible under GDPR rules to allow the consumer the preference to keep receiving SwiftERM emails even if they unsubscribe from their flashy provocative cousin.

This is just a taster to explain there is such a thing as totally automatic, and SwiftERM is it. However, because we love what we do, and understand and respect everyone and their dog out there are saying platitudes many fall for, we are delighted to provide our system for FREE to everyone who wants to try it. You can check out everything we say first without buying in, and without fear of any cost whatsoever. Likewise, we have such confidence in the system we don’t need to tie people into a term contract they must subscribe to. You can come and go whenever you like without fear of any penalty whatsoever. Finally, we also throw in – critical for young start-ups, if it doesn’t make you at least 4x the potential cost, the trial continues for free until it does. Our costs are on a tiered system dependant on the number of people on your database, published here.

We look forward to welcoming you on board.

SwiftERM is certified Microsoft Partner MPN ID 6197468.