A profitable and necessary addition to your marketing mix - SwiftERM

SwiftERM is a highly profitable and necessary addition to your marketing mix: Your time is precious so we will make this brief. Our ten-second pitch below is to get you to consider us “not” another stick to beat your customers with, but rather an assimilation of each consumer’s needs, wants, desires and passions, by which to add untapped additional profits into your coffers.

Consider the typical consumer marketing cycle:


A profitable and necessary addition to the marketing mix

The Email software sector alone has morphed into many more, increasingly sophisticated cells.

The SwiftERM cell concentrates on the individual consumer, nurturing additional purchases from existing consumers. Using predictive analytics, we show each one the products identified as those they are personally most likely to buy next. But, and it’s a big BUT, we clear space around it. Making it an oasis in a sea of your marketing campaign themes, copy, offers, incentives etc by removing those distractions. The evident success of the results speaks for themselves. It is 100% automatic so there are zero staff overheads, it delivers negligible returns rates, the average uplift is between 3.5 – 10.5% in attributed online turnover – dependent on your vertical, and it has over half the suppression rate to that of any promotional email software. A quadruple whammy, regardless of the size of your company. The effect is incredible, and we think, but for bringing it to your attention, that it’s too important to be ignored. It is indeed email-remarketing, on an individual consumer basis, with phenomenal results!

Your role is already cast in this, as simply being perceptive enough to appreciate that not everything you do need be at full-throttle. The consumer has infinite pressures and is pulled in a myriad of directions causing a cacophony of chaos in their lives already, without needing more.

Consider your own life, work, relationship, family, mortgage, credit cards, holiday, cars, career, TV, books, food, health, the list is endless. And yet in among all this, your customers find time for loyalty to you. They do because they like your products, what you stand for and add to their lives. Be that nurtured by existing strategies, perception of you, engagement with your direction or furthered by the introduction of new elements such as ours. It never stands still.

We have made SwiftERM so that it can’t be corraled into just another extension of an existing campaign, that would defeat our purpose. They don’t need another stick to be beaten with. These emails belong to your consumers, not you. There are masses of positives in what the system offers you without that already;  the email content comes from your site, the pictures – your images, your body content for each SKU, with price and link to that item on your site. The consumer is reassured by your identity, with you identified already as the sender; sent directly to their inbox, to be opened at their leisure, conveniently tailored into their life. The content is always on target, not something they already have bought. These are products ranked by their actions, in order of what they have shown interest in. It treats them as individuals, not part of a segment, and they love you more for it.

They already get your company. We mean, they “get it”, as in what you are trying to achieve, and do for them. You know that, because first and foremost they are already your customers, with varying degrees of loyalty. They already enjoy your products, offers, strategy, how you visualize yourself and the language you use, plus how and when you talk to them. Consider then in addition, and ever so quietly and subtly, they also receive one more email each month from you. Without any furore, it simply presents the products which, identified by their buying history and ever-changing impressions, have the greatest probability for that individual buying, but for asking. A profitable and necessary addition to your marketing mix. That’s it our time is up. Enjoy a free trial with our compliments.

We hope you enjoyed this article, intended to help improve our client’s profitability. It reflects the care SwiftERM offer. If you haven’t already done so, then please enjoy a FREE month’s trial and let us know what you think. Register 

Further reading selected for your enjoyment:

Additional returns from existing consumers
The Power of Email Remarketing
Omnichannel marketing, the way forward