Staff are commonly the most expensive element on your Balance Sheet after purchases. SwiftERM is a 100% automatic email remarketing system, it is the only one in the world that is! Which means zero staff are involved – or costs therefor deducted for using it.
If you’re serious about a like for like comparison between this any other email system begins by including your staff costs to the necessary turnover required for our competitor’s products to even begin to be viable as our equivalent is zero. That is a massive saving, even before you take into account absenteeism, errors and omissions and even malicious intent, none of which concern our users.
Below is an example based on a single person on £25k per annum, taxes and rates may vary between countries, it also illustrates what we have omitted to be seen to be fair and open.
| Working Hours / Hourly Rate | ||
| Hours worked per week | 37.50 | |
| Equivalent hourly rate | £12.82 | |
| Annual Costs | Cost £ | Running Total £ |
| Wages / Salary & NIC’s | ||
| Annual Wages / Salary including overtime / bonuses | 25,000 | 25,000 |
| Class 1 NICs | 3,430 | 28,430 |
| Optional benefits | £ | £ |
| Company car | – | 28,430 |
| Gym | – | 28,430 |
| Health care | – | 28,430 |
| Life assurance | – | 28,430 |
| Pension | – | 28,430 |
| Bonus | – | 28,430 |
| Subtotal for NICs calculation | – | |
| Class 1A NICs (P11D) | – | 28,430 |
| Employee specific costs | £ | £ |
| Software licences | 1,500 | 29,930 |
| Training | 500 | 30,430 |
| Computer & IT support | 500 | 30,930 |
| Apportionment of business costs | £ | £ |
| Share of general overheads (rent, rates, building maintenance, water, heat & light, telephone, insurance, etc) | 500 | 31,430 |
| Consumables (stationery, toner, tea/coffee, toilet paper, etc) | 100 | 31,530 |
| Administrative overheads (HR, payroll, secretarial, appraisals, etc) | 1,000 | 32,530 |
| Other financial costs and potential liabilities | £ | £ |
| Maternity/paternity leave | – | 32,530 |
| Unfair dismissal claims | – | 32,530 |
| Redundancy | – | 32,530 |
| Jury service | – | 32,530 |
| Sick leave holiday pay | – | 32,530 |
| TOTAL EMPLOYEE COSTS | £ | 32,530 |
| Actual productive working days | Days | Running total |
| Weekdays in a year | 261 | 261 |
| Deduct: | ||
| Holidays (2010 minimum is 28 days) | 28 | 233 |
| Formal training | 5 | 228 |
| Sick days | 7 | 235
|
| Wasted/unproductive time (allow 10 mins per working hour) | 38 | 273 |
| The true cost of employee | £ | £ |
| Actual cost per hour | £23.66 | |
| Actual Cost per day (total costs/working days) | £177.49 | |
| Actual cost per year | £46,146.61 | |
| Multiple of salary paid: | 1.85 | times salary |
| NI Rates 2012 – 2013 | ||
| Employer’s NI threshold (£ per week) | 144.00 | |
| Class 1 NICs: | 13.80% |
We hope you enjoyed this article, intended to help improve our client’s profitability. It reflects the care SwiftERM offer. If you haven’t already done so, then please enjoy a FREE month’s trial and let us know what you think. Register, call us on 0207 998 3901, book a call with us https://calendly.com/swifterm/15min or Zoom ID 964 515 7464
Other articles of interest below:
(Index to all articles here)
I used to pay a fortune to create email content, and hardly ever broke even. Now we are using SwiftERM, it’s cost in negligible and ROI massive. Thanks!