The UK ecommerce market insights - SwiftERM

The UK ecommerce market insights. The last couple of years saw a significant improvement in the UK economy towards digitalisation. The shift took place at the fastest pace than ever before when it comes to the UK ecommerce market. This article is going to give you an overview of the market share, digital payment trends in ecommerce and help you plan for the future business development.

UK ecommerce market size vs global ecommerce markets

E-commerce has become an integral aspect of the global retail landscape in recent years. The retail sector, like many other businesses, has changed dramatically since the internet’s introduction, and because of the ongoing digitalization of modern life, consumers from practically every country now benefit from the conveniences of online purchases. The number of digital buyers grows every year as internet access and adoption grow at a rapid pace around the world. Last year nearly two billion people purchased products or services online, with global e-commerce sales exceeding 4.2 trillion dollars.

In Europe, the UK ecommerce market size takes the most developed share. According to the Office of National Statistics (UK), the country’s e-commerce revenue in 2019 totalled 693 billion GBP, (27.6% of total retail sales as of Feb 2022) up significantly from the previous year, but now amazingly stands at £2,089.6 billion as of Feb 2022.  Wholesale and manufacturing were the two largest industry sectors that generated the most e-commerce sales in the same year on a sectoral basis.

The retail sector, in which the United Kingdom dominates Europe, accounted for almost 8% of total e-commerce sales. Online sales accounted for 19.4% of all retail sales in 2019 and are expected to grow in the coming years, owing to the coronavirus pandemic’s impact. Only 46.1 percent of internet retail sales grew in 2020, the fastest rate in a decade. Online sales accounted for more than a quarter of all retail sales in textile and garment stores, according to the most recent official data – The UK ecommerce statistics.

(According to > statista.com )

How UK’s Retail E-commerce Compares to Other Countries

With a total of USD $180.39 billion in retail e-commerce sales in 2020, the UK came in third behind China (USD $2,296.95 billion) and the United States (USD $794.50 billion). According to eMarketer , UK ecommerce market share in retail sales will drop 6.3 percent in last year, to USD $169.02 billion, as the market recovers from the initial Covid peak last year.

The UK ecommerce market insights.

Digital buyers behaviours in the UK ecommerce market

Where Do Online Shoppers in the United Kingdom Shop?

According to E-commerce News EU , the majority of purchases (73%) are made within the United Kingdom. 11% of purchases are made in EU markets, while 16% are made outside of the EU. With sales of $58.4 billion, the United States is the largest export market, followed by Germany with sales of $46.6 billion.

Customers in the United Kingdom enjoy shopping on international ecommerce sites. In fact, UK customers purchase more things from overseas internet businesses than shoppers in nearly any other wealthy country. These are the most important international ecommerce marketplaces for UK consumers. There was 16 percent at retailers located outside the European Union and the remaining 11 percent was bought online from an EU country.

Shoppers in the United Kingdom adore French clothes, perfumes, and cosmetics.

“When it comes to selling to UK consumers, France has had a very prosperous year,” writes FinTech Futures . Exports to the UK grew by 32.8 percent in 2017. The fashion industry fueled most of the online boom, with the most popular names including Balmain, Givenchy, and Versace. Perfumes and cosmetics from French stores and brands, on the other hand, are quite popular in the UK ecommerce market.

The biggest overseas UK ecommerce market shares are the United States, Germany, France and the Netherlands.

Brits spent almost 58.4 billion euros on American goods last year. “The trading connection between the United Kingdom and the United States is one of the most valuable on the globe. Much of what is sold online is fashion-related, with American companies such as Forever21, Victoria’s Secret, and American Apparel being extremely popular,” according to the website.

German consumers spent 46.6 billion euros on their ecommerce websites, putting them in second place. Over 10.5% of total UK exports come from this western European country.

Digital Shoppers & Buyers

Online shopping is challenging in-store purchasing last year(ecommerce UK statistics)

According to a study conducted by Think with Google , there was a massive move to the internet is here to stay. The percentage of customers who say they will or plan to shop online vs in-store in the next six months is much higher than pre-pandemic levels in the fashion, cosmetics, and telecoms sectors.

Fashion industry alone saw a 28% increase in the annual online sales. While many individuals may return to in-store shopping to see, touch, and try on things, new habits have developed around internet purchasing that have irreversibly transformed the way people purchase.

The UK ecommerce market insights.
Source: Think with Google

Shopping attitudes have shifted across demographics in the UK ecommerce market

The findings of Think with Google also reveal a steady shift in attitudes among different age groups. While the younger generation is still the most likely to purchase online, customers aged 35 and up are seeing the greatest increase in individuals choosing online retail over in-store shopping.

People are shopping online for a variety of reasons

The pandemic has been the primary driving force behind the shift from traditional shopping practice to online buying behaviour, but the UK ecommerce market has been influenced by some other factors:

  • Conveniency
  • No store visit due to COVID
  • Easy to find products
  • Home delivery
  • Cheaper prices

Key TakeAways

  • There was a significant improvement in ecommerce growth in the UK last year.
  • Online shopping has been emerging across demographics in UK ecommerce statistics last year.
  • Apart from the Pandemic of COVID 19, there were various reasons that stimulated Brits to change their shopping habits, leading to the  ecommerce growth UK.

Mobile Shoppers & Buyers

Smartphone lead the game of online shopping in the UK ecommerce statistics

From a recent research of statista.com (the Statista Global Consumer Survey conducted in the UK last year), British consumers mostly shopped online via mobile devices. Smartphones are the most popular shopping device which was chosen by users in the UK, accounting for about 64% in total. Following that was Laptop, with 49% of total usage. Tablet washe third mobile device that UK online consumers made purchases.

The UK ecommerce market insights.

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