Online bike store rankings - SwiftERM

Shopping at an online bike store can save you time and money and provide the kind of product selection, delivery speed, and user experience that many local bike shops can’t compete with. Of the nearly 100 stores, In the know Cycling ranked Competitive Cyclist, Merlin Cycles, Power Meter City, and Chain Reaction Cycles as the best online bike stores for road cycling enthusiasts based on their prices, selection, customer satisfaction, and support.

They reviewed and rated nearly 100 online bike stores and ranked the ones recommend you shop at. They are based on store prices, customer satisfaction, selection, and reader support. The ratings are data-supported, analytically developed, and only compare stores that serve road cycling enthusiasts, those roadies that are regular, committed riders who are serious and knowledgeable about the bike gear people buy. 

ONLINE BIKE STORE RANKINGS

Click on any store name to go to it

Rank Store Price Satisfaction Selection Support Model HQ
1 Competitive Cyclist 2 2 2 2 Service US
2 Merlin Cycles 2 2 2 2 Superstore UK
3 Power Meter City  2* 2 1 2 Service US
4 Chain Reaction Cycles 2 2 1 1 Superstore UK
5 Mantel UK (3) 2 2 1 0 Superstore UK/NL
6 BikesTiresDirect 2 2 1 0 Discounter US
7 Slane Cycles 2 2 1 0 Extension UK
8 Tredz Limited (3)  2* 1 2 2 Extension UK
9 Alltricks 2 1 2 1 Superstore FR
10 Probikeshop (5) 2 1 2 0 Discounter FR
11 Bike24 2 1 2 0 Superstore DE
12 Wiggle 2 1 1 1 Superstore UK
13 Sigma Sports 1 2 2 0 Extension UK
14 Bike-Components 1 2 2 0 Discounter DE
15 Planet Cyclery 1 2 1 1 Extension US
16 JensonUSA 1 2 1 1 Discounter US
17 Performance Bicycle 1 2 1 1 Discounter US
18 Tweeks Cycles 1 2 1 1 Discounter UK
19 Western Bikeworks (4) 1 2 1 0 Extension US
20 Pedal Revolution (2) 1 2 1 0 Extension UK
21 12GoBiking (6) 1 2 1 0 Extension NL
22 Clever Training 1 1 1 1 Discounter US
23 Starbike 1 1 1 0 Superstore DE
24 Tree Fort Bikes (1) 1 1 1 0 Discounter US
25 Hargroves Cycles 1 1 1 0 Chain UK
26 Modern Bike (1) 1 1 1 0 Discounter US
Source: In The Know Cycling, January 18, 2021

Stores with an * offer In The Know Cycling readers exclusive discounts. 
Click on Know's Shop for codes.

Unless noted, stores listed above ship internationally. 
Exceptions:
(1) Ships only to US and Canadian residents 
(2) Ships only to UK residents 
(3) Ships only to UK and European residents  
(4) Don't ship to UK and European residents
(5) Ships only to European residents
(6) Ships only to Netherlands and Belgium

If you don’t see a store you know or have heard of on the list, it’s likely it didn’t make the cut. About 2/3rds of the stores tracked didn’t. 

Amazon and eBay also sell new bike gear online along with just about every other type of consumer product under the sun. Smaller cycling brands will use these online goliaths when they are looking for a large distribution channel or marketplace without having to lose profit by going through a distributor who then sells to a retailer. You will also see online stores that only sell through Amazon and eBay that specialize in buying bike gear from major brands in deals that smooth out the brands’ inventory.  Note, I only link you to new gear listings from stores with Amazon’s 4* or 5* rating and eBay’s Top Rated Plus buyer ratings.

There are also many large cycling brands like Specialized, Trek, Giant, and Cannondale and some of the smaller ones that sell direct to consumers online and through their own branded physical stores and bike shop dealers. Most sell just their own gear online and at full retail price but occasionally they will discount a line that is being discontinued and sell it through their online ‘outlet store’ at a discounted price. No customer satisfaction data on these stores has been included them in the lists above.

We hope you enjoyed this article, intended to help improve our client’s profitability. It reflects the care SwiftERM offer. If you haven’t already done so, then please enjoy a FREE month’s trial and let us know what you think. Register, call us on 0207 998 3901, or book a call with us https://calendly.com/swifterm/15min or Zoom ID 964 515 7464 

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