Index - to all SwiftERM articles - SwiftERM

These are all our articles/blogs written for ecommerce retailers. It is an index to all articles featured on this site for your company’s success. The INDEX is alphabetical, just click on the image for the link. We feature key articles seeing higher traffic and therefore interest and feel it worthwhile to be more significantly featured. Our policy is to research and write articles that benefit our clients. We hope you enjoy the site.

A

Advanced ecommerce marketing analytics guide
Automatic personalised email software free
Powerful customer acquisition tools
The ecommerce guide to acquiring new consumers
The difference between descriptive, diagnostic, predictive and cognitive analytics
How shipping can reduce cart abandonment
Email Marketing Analytics – what you should know
Leveraging Marketing Attribution for Ecommerce
The Marketing Automation Software Guide
How to offend your customers and alienate people
Additional returns from existing consumers
Guide to increasing average order value
Latest Email Marketing Automation Trends Revealed
Selling alcohol online analytical findings
Granular analysis incorporated in algorithm
SwiftERM wins coveted award
Automation is the future of ecommerce

Featured Article:

Automation is the future of ecommerce 

Automation is the future of ecommerce. The thing is, as a business scales, the demands and complexity also increase. In this article, we’ll discuss what automated e-commerce exactly is, the tools, and the best practices.

Automation in eCommerce is the usage of multiple software applications and related instruments that create a sequence of processes, which eventually reduces redundancy, removes disconnectivity, increases growth and efficiency, and simplifies flow

SwiftERM guide to ecommerce acronyms
Automation is the future of ecommerce
How to accelerate ecommerce growth
What is AMP and who actually needs It?
Loads of ways to increase Average Order Value
DTC alcohol sales bright futur
The Auto parts aftermarket in 2021
Accelerated Mobile Pages v Progressive Web Apps
Real-time analytics getting it right

B

Ecommerce stop disavowing backlinks
Beginners guide to ecommerce marketing essentials
Beauty driving CLV through email marketing
Beauty ecommerce marketing driving awareness
BIMI and what email marketers should know
How to create an authentic brand identity for your business
Social media demographics to inform your brand strategy
Promotional ideas for Black Friday
Places to Promote – Black Friday – Cyber Monday
Beauty Market is Conquering E-Commerce
Beauty products online analytics
The definitive guide to reducing bounce rate
Brand ambassadors the ultimate guide
The necessary mindset for small businesses
Beauty brands master customer acquisition
Second bike boom forecast in 2022

C

Gartner underline relevant content
Cycling stock levels through a cataclysm
Bicycle Association reports continued surge
CPG Industry Trends 2021-2025
The ecommerce guide to acquiring new consumers
Contextual Marketing – being on the money
How to boost your ecommerce store conversions
How to calculate customer lifetime value
How to improve your click through rate
Fastest Growing Ecommerce Businesses USA
A review of courier services in the UK
Top 10 Courier Companies in the USA and Canada
Simplifying the Ecommerce Data Consolidation Process
Consumers avoid Irrelevant Email Content
How to Diagnose and Cure 10 Major Content Marketing Problems
How the Coronavirus Affected Consumer Behaviour
How to calculate your customer acquisition cost
Catering to More Discerning Shoppers
Cosmetics Marketing and Ecommerce
Marketing consumer goods by type
Cart Abandonment reasons and cures
Improve your Ecommerce Customer Retention
16 Brands Winning at Shoppable Content
Studies on cart abandonment and email retargeting
The Value of Keeping the Right Customers
The 10 busiest shopping days of Christmas
What customers want from marketing emails
Top online shopping categories
eCommerce trends that will define the cosmetics industry this year
Insights into selling consumer packaged goods online
The new customer decision journey
Transformed consumer spending habits
Cigar and Cigarettes Impact and Recovery
Ecommerce cigars, the companies, brands and retailers
Content personalisation is not web personalisation
Digital Marketing Competitor Analysis
How to reduce your cart abandonment ratesHow to reduce your cart abandonment rates
Understanding cost per acquisition
Tactics & strategies for improving customer lifetime value
Customer acquisition: the cost of key words
Advanced guide to customer acquisition
The importance of customer engagement
Which Comes First CRO or Personalisation
Interest in CRO at an all-time high
The content marketing trend in fashion
The Divide Between Customer Service and Marketing
CRO How to uplift your optimisation
Premiumisation driving champagne growth
How to increase your Customer Lifetime Value
How to measure your campaign success
What is cross-channel attribution?
The ecommerce guide to China 2021
Consumers delighted attention is personal
Building the Next-Gen Customer Experience
Retailers take top slots in US CX Index
Predictive personalisation the future of CX
The new cookie laws and you
Why consumers can’t make decisions
Ecommerce and the cigar market 2021
Champagne embraces direct to consumer sales
How to Improve Your Customer Acquisition Strategy
E-bikes sales soar this summer
Ecommerce dev guide to core web vitals

D

What’s changing in digital marketing in 2022
Top 20 Digital Marketing Tools
Ecommerce stop disavowing backlinks
Digital Fashion Platforms: Zara meets Netflix
Why Digital Marketing Analytics Are Crucial to Success
Why data-driven marketing is so important
Getting and Keeping Customers through Digital Marketing
Email remains the best digital channel for ROI
How to thrive in an Economic Downturn
Comprehensive guide to dropshipping
Comprehensive guide to email deliverability
When rapid delivery is no longer an option
10 Predictions For Data Analytics you need to know
Digital marketing trends you need to know
Avoiding ecommerce deployment disaster
Why ecommerce needs product diversity

Featured Article

Why ecommerce needs product diversity

Why ecommerce needs product diversity. Product diversification — AKA adding new or modified products or services to your business offering — can be a great way to increase profits and stabilise your earnings. Like most things in business, it’s not without its risks.

Here’s what you need to know about product diversification and if it’s right for your business.

Avoiding ecommerce deployment disaster
Simplifying the Ecommerce Data Consolidation Process
Understanding Data Analytics in E-Commerce Retail
Comparison on international data privacy
How to build your database of customers
B & Q cash in on lockdown
The ultimate guide to dynamic pricing
Applying data science boosts ecommerce
DTC allows FMCG brands to feed their consumers obsession.
Direct-to-Consumer Marketing Overtakes DNVB

E

Personalised email marketing made simple
Ecommerce has a dark foreboding secret
What’s missing from your ecommerce marketing?
Scaling your ecommerce business in 2022
Using email automation for ecommerce
The discerning choices in email software 2022
Ecommerce Marketing Tactics for advanced retailers
How to accelerate ecommerce growth
Ecommerce the future of global economy
Why emails capture wandering sales
Ecommerce 2022 the latest forecasts
Ecommerce Trends For 2022
Email personalization more than just getting their name right
The fastest growing ecommerce companies in the UK
Fastest Growing Ecommerce Businesses USA
Ecommerce trending practises good to know
Why you need email personalization software as well as
Ecommerce Explosion revamps retail fortunes
Fastest Growing Ecommerce Businesses USA
Consumers avoid Irrelevant Email Content
Ecommerce Marketing Channels, Tactics & Tools
Everything You Need to Know About Ecommerce Marketing
Latest guide to email marketing rules
Improving email deliverability guide
Email Marketing Made Simple: A step by step guide with examples

Featured Article
Email marketing made simple, a step by step guide

Email marketing has been around forever, and for good reason. It’s the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels.

In this guide, we’ll walk you through the entire process of setting up your email marketing funnel so that you can acquire leads and generate sales, 24/7.

Ecommerce trends anticipated for 2021
E-Commerce Explosion Revamps Retail
The 2nd Tier of Email Marketing
The benefits email delivers for your business
Choosing the best email marketing software
Email marketing strategy and tips for successful campaigns
Easter retail ecommerce review
Why eCommerce Companies Should Use Predictive Analytics
Make Email Marketing your priority (No Matter What Anybody Tells You)
Email Marketing is Evolving, why you must keep up
An effective list strategy is crucial to email marketing
Improving your email response rate
Opportunities for ecommerce growth post-lockdown
Email marketing ROI and the biggest companies
Factors affecting e-commerce profitability
Critical Ecommerce Technology Trends
The call-to-action email guide
What is the future of ecommerce?
Ecommerce personalisation critical focus
The complete guide to ecommerce marketing
Must-Have Tools For Scaling Ecommerce
Can’t afford the time to send emails
Laying the foundations for successful ecommerce
The biggest ecommerce challenges today

F

Personalisation key to fashion success
How personalisation reinvents fragrance
Future proofing your ecommerce growth
The fashion industry and digital transformation
Fashion and apparel 2022 an uneven recovery
The 2022 fashion industry report
Fashion ecommerce, personalisation is key
Pressures reshaping the fashion industry
Top Fashion Retail eCommerce Trends happening now
Ecommerce Fashion Industry Growth and Data
Fastest Growing Ecommerce Businesses USA
The fastest growing ecommerce companies in the UK
Latest guide to E-commerce Fashion Email Marketing
How to scale ecommerce fashion brands
The future of technology used in email marketing
Fashion Ecommerce trends to Focus on
Individualism and Emerging Fashion Trends
The State of Fashion – Industry Statistics 2021
The State of Fashion: the next 12 months
Exploring DTC for Fresh Produce Businesses
Personalisation central to fashion marketing
Critical Ecommerce Technology Trends
Full-stack observability helps business prioritise innovation
Biggest UK fashion houses by market capitalisation
The ultimate guide to fashion ecommerce business planning

G

Online grocery needs a dramatic revamp
Email personalization more than just getting their name right
Top Google-Ad Agencies in the UK
Brexit: what does it mean for data protection law?
GDPR Compliance Actions for Merchants
The latest Online Grocery Shopping Trends
The great grocery revival – great choices in what’s to come
Top 10 Google Ad-Word Agencies in the US
Essential Grocery Ecommerce Success Checklist
Grocery struggling to profit from online boom
Ecommerce unlocking new markets for fresh produce
Ecommerce Tracking in Google Analytics
How to improve your GoogleAds quality score.
An appetite for opportunity
Online grocery to more than double market share by 2025
How to use Google Analytics for ecommerce

H

Summary – how, why and what we do
High Traffic Websites Problems to Consider
Top 10 Best eCommerce Platforms in 2021
The homewares ecommerce opportunity in retail
How Household Care Brands Can Win Online

I

A guide to international expansion with Magento
Installing your SwiftERM plugin is simple and easy
Turn ecommerce personalisation into individualisation
Customer identity and access management (CIAM)
The Inventory Management guide for ecommerce
Inventory Metrics for Ecommerce
Individualism and Emerging Fashion Trends

J

The January Sales Email Marketing Guide
The new customer decision journey
Selling jewellery successfully online – the definitive guide

K

Marketplace success key ecommerce metrics
The Most Important KPIs for an Ecommerce Business

L

Luxury basks in paradigm shift to online
Loyalty fears as it continues to fall
Predictive analytics a lazy mans way to riches!
An effective list strategy is crucial to email marketing
The State of Brand Loyalty
Strategies to Skyrocket Ecommerce Customer Loyalty
A comprehensive guide to ecommerce loyalty programs
Gucci remains the most popular luxury brand online
Luxury brands in 2021: DM and CX
Luxury marketing getting it right
Live-streaming stressing real-time aspects

M

Improving marketing technology ROI
Metaverse marketing the essential guide
Vigilant marketers stay ahead of the game
Marketplace success key ecommerce metrics
Mistakes wine companies make in ecommerce
Why data-driven marketing is so important
Marketing consumer goods by type
Microsoft partner with SwiftERM
The Marketing Automation Software Guide
Ecommerce Marketing Channels, Tactics & Tools

Featured Article
Ecommerce Marketing Channels Tactics and Tools

Huge networks, like Google and Facebook, will continue to offer new ways to reach customers and attract more advertising dollars. With that in mind, here’s a list of the best channels, tactics, and tools to consider when crafting your ecommerce marketing plan.  

Email marketing strategy and tips for successful campaigns
Missing out on something for nothing
How to install modules manually – Magento2
A guide to international expansion with Magento
If you want to send emails with Magento
Do multi-faceted ecommerce solutions confuse
The future of machine learning
Next Wave Of Enterprise Software Powered By Machine Learning
Impact of Mobile Use on Email Engagement
The Key To Mastering Multi-Channel Distribution
Ecommerce Marketing Tactics for advanced retailers
Personalisation Drives Retention and Monetisation
Understanding the multichannel conundrum
The most lucrative ecommerce marketing channels
What marketing methods have the highest ROI
Essential B2C marketing implementations
The definitive guide to mobile commerce
Must have Martech for fashion ecommerce
Customer experience will drive MarTech
The Marketing Dilemma for Small Businesses
How mobile-friendly is your ecommerce site?

N

SwiftERM opens New York office on Madison Avenue
Neiman Marcus the Business of Emotions

O

Missing glaringly obvious opportunities!
How to offend your customers and alienate people
Omitting products from selection upgrade
Omnichannel marketing, the way forward
Why omnichannel ecommerce is essential
Strategies for omnichannel personalisation
Creating an online store marketing strategy
The benefits of personalisation for ecommerce

P

Distinction between types of personalisation
McKinsey explain personalisations rights and wrongs
Personalised email marketing made simple
The professional distinction of ecommerce personalisation
Highest performing automated personalisation software
Taking personalization to the next level
Maximum ROI from your personalisation efforts
Ecommerce personalisation an inconvenient truth
Reshaping Ecommerce Personalisation in 2022
Best Payment Gateways For UK Businesses
Predictive Content Personalisation the definitive guide
The value of getting personalisation right
Why you need a personalisation program as well
Personalisation vs. Segmentation distinction is everything
Hyper convenience, connectivity and personalisation
Personalization is the future of email marketing
Personalisation technology, what’s the big deal?
Hyper personalisation getting it right
How to win at ecommerce personalisation
Developing profitable partnerships for ecommerce
Personalisation Drives Retention and Monetisation
Personalization the “must-have” for online shops
Top 10 Best eCommerce Platforms in 2021
The Great Email Personalisation Payoff
The future of personalisation – how to get ready for it

Featured Article
The future of personalisation – how to get ready for it

Personalization will be the prime driver of marketing success within five years. Here are the capabilities companies need to develop to stay ahead of the curve. The exciting promise of personalization may not be here yet (at least not at scale), but it’s not far off. Advances in technology, data, and analytics will soon allow marketers to create much more personal and “human” experiences across moments, channels, and buying stages. Physical spaces will be reconceived, and customer journeys will be supported far beyond a brand’s front door.

Email personalization more than just getting their name right
Email Predictions
Understanding Permission – using data

Featured Article
Propensity – response models in predictive analytics

Propensity models also called likelihood to buy or response models, are what most people think about with predictive analytics. These models help predict the likelihood of a certain type of customer purchasing behaviour, like whether a customer that is browsing your website is likely to buy something. This helps marketers optimize anything from email send frequency to sales staff time, to money, including discounts.

Propensity – response models in predictive analytics
The difference between descriptive, diagnostic, predictive and cognitive analytics
Personalization the future of Ecommerce
Predicting what customers will buy next
The right products at the right time!
SwiftERM offer comprehensive Pitch Deck
Why eCommerce Companies Should Use Predictive Analytics
Where Predictive Analytics Is Having the Biggest Impact
Predictive analytics delivers immediate benefits
The retail challenge to secure profitable customers
Predictive analytics a lazy mans way to riches!
Parallel processing, a Guide to best Email Practise
A beginner’s guide to predictive analytics
Why ecommerce needs product diversity
Ecommerce to become top channel for pet products
How predictive analytics helps you know your consumers
Turn ecommerce personalisation into individualisation
Stats Showing the Power Of Personalisation
Consumers seeking sustainability in pet food
Personalisation software options to enhance profitability
Why segmentation is not personalisation
Problems of personalisation in ecommerce
Content personalisation is not web personalisation
Personalisation what’s going on?
Why personalisation dominates marketing ROI
Marketers are embracing hyper-personalisation
Lack of ecommerce costs Primark dearly
Predictive personalisation to boost revenue
Marketers Will Abandon Personalisation
How to take advantage of predictive personalisation
Product Sourcing for E-Commerce
The psychology of personalisation
The ecommerce guide to PPC strategies
The importance of personalisation in ecommerce
What is Predictive Content Personalisation
Definitive guide to a strong product portfolio
Essential Guide to Ecommerce Pricing Strategies
Digital personalisation at scale
Critical personalisation issues to know
Predictive personalisation software to use now
Personalisation always outperforms segmenting
Corroboration on the ROI of personalisation
Why marketing personalisation is so important
Personalisation gap grows despite boom
What influences product returns
50 stats showing the power of personalisation

Q

Your email marketing questions answered

R

The ROI of predictive analytics platforms
How to maximise your return on investment
educing your rate of return (RoR)
Ecommerce Return Rates – Profitability
Improve your Ecommerce Customer Retention
Email Retargeting – The Future of Email Marketing
Email remains the best digital channel for ROI
The Power of Email Remarketing
Personalisation Drives Retention and Monetisation
Improving your email response rate
Closing the big personalisation gap
The advanced guide to reducing your RoR
The perfect solution for reducing return rates
SaaS Marketing Metrics that Boost ROI
Who are the best personalisation retailers
How to reduce your rate of return

S

How to calculate email subscriber value
Ecommerce cyber security feature
Sporting Goods an industry in flux
Why segmentation is not personalisation
Critical strategies for early ecommerce success
The must have SaaS tools for 2022
Segmenting is marketing marginalisation
Age groups on social media
Supply Chain Strategies for E-Commerce
Social media demographics to inform your brand strategy
Creating your Shopify SwiftERM Plugin
Segmenting for email, a death knell tolls
How to avoid spam filters
How much do your staff really cost?
Stylesheet design – achieving the ultimate performance!
Top online shopping categories
Catering to More Discerning Shoppers
Stats Showing the Power Of Personalisation
Personalisation software options to enhance profitability
Factors to consider when selecting a SaaS vendor
Will subscription become the preferred choice for ecommerce
Has Big Data made customer segmentation redundant?
DNVB Sportswear giants gear-up
Success dictated by marketing and product collaboration
Social Commerce the online shopping experience
Best Practices for Your Supply Chain
Choosing Shopify email personalisation software
How to Create a Social Media Strategy
How to Create a Social Media Strategy (Part 2)
Essential social media metrics
The social commerce role in omnichannel marketing
SME growth is being led by DTC

T

How to make your ecommerce site trustworthy
High Traffic Websites Problems to Consider
How to thrive in an Economic Downturn
The future of technology used in email marketing
Trustpilot becomes technical partners to SwiftERM
Ecommerce Marketing Tactics for advanced retailers
Ecommerce trending practises good to know
Monetising customer journey touchpoints
Top 10 Data and Analytics Technology Trends
How transactions are becoming more frictionless
The top ecommerce trends right now
Retailers evolving their tech stack
Choosing a tech-stack for eCommerce Development
Gartner identifies 10 technology trends
How to Create a Social Media Strategy

U

The evolving world of UX eCommerce Trends
Report spam has become the new unsubscribe for all email
Secret ingredients of the Uniqlo strategy
UK ecommerce statistics 2021
US Ecommerce by Category 2021
SwiftERM working with universities around the world
UTM codes and how to use them
The UK ecommerce market insights

V

Vertical market and online selling
EU VAT changes for ecommerce July 2021

W

How to sell wine online
Winery eCommerce Data Reveals Keys to Growing Sales
Mistakes wine companies make in ecommerce
Why do emails capture wandering sales
Selling Wine DTC heralds an industry shift
Wine DTC opportunities to take advantage of

Featured Article
Wine DTC opportunities to take advantage of

Reading the stats and data from the wine industry of sales so far this year, you could be forgiven to believe it is anything but gloriously successful to be in the wine retailing business right now. Of course apart from those still loitering under the misapprehension that retail alone will prevail, the big winners are those heavily into ecommerce sales, those that are on the bandwagon already. Lockdown provided the perfect opportunity for consumers to sample, develop or diversify their tastes and preferences across country, vineyard, grape and vintage, changes which would have been unprecedented otherwise. 

Wine e-commerce and industry innovation
New DTC strategies for selling wine
A bullish outlook for the global fine wine market
GFG announce best UK online wine retailers 2021
Wine consumption and sales strategies
A guide to wine ecommerce digital disruptors
Some useful wrinkles for wine ecommerce
Increasing ecommerce revenue for tech savvy wine merchants
The belle époque for wine ecommerce
Champagne and Burgundy lead boom
Robust Ecommerce Programs Key to Wine Industry
The wine world in the year to come
Bulk wine trends focus 2022

X

Y

A year that changed retail forever

Z

Zara always stays one step ahead
The Secret of Zara’s Success – customer co-creation
The marketing and advertising strategy of Zara
Zara launches its own cosmetics line
Zara tops pre-pandemic levels