Do multi-faceted ecommerce solutions confuse - SwiftERM

Do multi-faceted ecommerce solutions confuse or do we have a problem that we didn’t appreciate?

Could it be that when being innovative, delivering one solution we were added too much, and confused? Have we have blinded people into scepticism?

SwiftERM set out to solve a problem. How best to use data provided daily by your consumers. A recent Experian study detailed the significance of this type of marketing offered a 6 -fold increase in ROI, to generate the maximum amount of income for ecommerce retailers. It was specifically devised for those without the time or money to do it. We supplement marketing and promotional email marketing, exclusively addressing that often overlooked, yet lucrative resource, products identified by the consumer’s own actions, which they are most likely to buy next. Run SwiftERM as well as, not instead of.

We acknowledge that Email Service Providers (ESPs) want you to subscribe to their systems, it’s their livelihood. They want you to accept that their respective software can analyse people into segments better than any other, and in so doing enable you to use the design facility in their software to maximise the return from that endeavour. Each, of course, purports to have: the easiest to use, or best automation, or most comprehensive analytics etc. In fairness, many of them make very exceptional email content. Of course, we don’t know how well they work, as pretty isn’t indicative of results. But their marketing is superb, even if their automation is restricted to individual elements within it. Some go so far as to appreciate the distinction we offer, and partner with us, such as Emarsys.

But just hang on a second, do multi-faceted ecommerce solutions confuse, consider all the implications.

The biggest and best ESPs don’t come cheap, there are a couple that cost as much as $40k a year. They still need quality photography, usually provided by your suppliers, as any design looks poor without it; you can then use them to make very appealing styles and layouts. This is providing you know what you’re doing, usually having employed sophisticated people, and the cost that implies. It’s often the quality of visual content that influences the consumer as much as price, and the sadly abandoned position of art-director or indeed copywriter these days seem to be the exclusive preserve of the biggest and brightest firms out there, cost being prohibitive.

So dictated, usually at board level, your system is chosen. Staff appointed, trained and nurtured, to better capture and analyse data, to achieve the greatest likelihood to purchase a selection of products, to which an incentive can be attached and metrics set. Statistics checked, segment verified, lay-out style prepared, timing organised and despatch met. How many a week do you send? How much has all that cost you, and you haven’t made any return yet?

Why you can adopt SwiftERM is, therefore simple, because it is 100% automatic, and therefore cut out the need to repeat all of this. It adopts a granular machine learning algorithm that best calculates which products each individual consumer is most likely to buy next. No lumping people together in segments because it suits a promotion. The results staggering. It also cut out the time to do the analytics. There is no higher return possible that personalised selection of products, further improved by the live-time appreciation of wants, needs and desires that, dictated by purchase history and impressions, make up the products with the greatest likelihood of imminent purchase for that individual on that day. This is why it delivered an average of 10.26% increase in online turnover across all our clients last year. But even in explaining this distinction, we have a problem; this solution doesn’t just do one thing.

SwiftERM takes the products selected for the particular consumer on that particular day, populates a stylesheet with them, in order of what they most likely to buy, top-down, and sends it. It’s an email pick, pack and send solution on its own. No one has to prepare it, no one has to check it, in fact, no staff are needed for it at all, and it is verified to deliver better results in your wildest dreams.

We are the only plugin “in the world’ authorized by Trustpilot to send product reviews ratings in outbound emails. This facility is included for free should you subscribe to them. A SwiftERM email also triggers on abandon, recapturing as much as 60% of those who, for whatever reason, walked away just when their order was “in the bag”.


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