50 stats showing the power of personalisation - SwiftERM

50 stats showing the power of personalisation. From Spotify to Netflix and Amazon, we’re surrounded by extreme personalisation every day. Consumers have come to expect that same level of personalisation from companies of all sizes. Investing in personalisation efforts to build relationships and create better experiences can pay off with serious rewards for brands.

And in a world where the vast majority of companies are focused on improving personalisation, companies that don’t prioritise creating a tailored experience run the risk of getting left behind.

Here are 50 statistics that show the power and potential of personalisation.

Current State Of Personalisation

71% of consumers feel frustrated when a shopping experience is impersonal. – Segment

70% of millennials are frustrated with brands sending irrelevant emails. – SmarterHQ

74% of customers feel frustrated when website content is not personalised. – Instapage

47% of consumers check Amazon if the brand they’re shopping with doesn’t provide product suggestions that are relevant. – SmarterHQ

36% of consumers say retailers need to do more to offer personalised experiences. – Retail TouchPoints

Customers Want Personalisation—And Are Willing To Share Info To Get It

91% of consumers say they are more likely to shop with brands that provide offers and recommendations that are relevant to them. – Accenture

80% of consumers are more likely to make a purchase from a brand that provides personalised experiences. – Epsilon

90% of U.S. consumers find marketing personalisation very or somewhat appealing. – Statista

72% of consumers say they only engage with personalised messaging. – SmarterHQ

80% of frequent shoppers only shop with brands that personalise the experience. – SmarterHQ

56% of online shoppers are more likely to return to a website that recommends products. – Invesp

63% of consumers will stop buying from brands that use poor personalisation tactics. – Smart Insights

66% of consumers say encountering content that isn’t personalised would stop them from making a purchase. – CMO by Adobe

42% of consumers are annoyed when content isn’t personalised. – CMO by Adobe

More than 50% of consumers are willing to share information on products they like in order to get personalised discounts. – Retail TouchPoints

83% of consumers are willing to share their data to create a more a personalised experience. – Accenture

90% of consumers are willing to share personal behavioural data with companies for a cheaper and easier experience. – SmarterHQ

64% of consumers are fine with retailers saving their purchase history and preferences if it allows them to offer more personalised experiences. – BRP Consulting

 

50 stats showing the power of personalisation

Businesses Are Prioritising Personalisation

98% of marketers say personalisation advances customer relationships. – Evergage

89% of digital businesses are investing in personalisation. – Forrester

79% of retailers are investing in personalisation, the most of any industry. – SmarterHQ

51% of marketers say personalisation is their top priority. – SmarterHQ

88% of marketers say their biggest driver in personalisation is to deliver a better customer experience. – Evergage

What Personalisation Looks Like When Done Well

84% of consumers say being treated like a person, not a number, is very important to winning their business. – Salesforce

74% of consumers say “living profiles” with more detailed personal preferences would be useful if they were used to curate personalised experiences, products and offers. – Accenture

73% of consumers say a business has never communicated with them online in a way that felt too personalised or invasive. – Accenture

70% of consumers say that a company understanding how they use products and services is very important to winning their business. – Salesforce

When customers receive transparent ads based on their activity on a site, the revenue of the product grows by 38%. – Harvard Business Review

Consumers are 2.1x more likely to view personalised offers as important versus unimportant. – Salesforce

59% of consumers say personalised engagement based on past interactions is very important to winning their business. – Salesforce

70% of consumers say a company’s understanding of their personal needs influences their loyalty. – Salesforce

67% of consumers say it’s important for brands to automatically adjust their content based on their current context for a real-time personalised experience. – CMO by Adobe

Personalised homepage promotions influenced 85% of consumers to buy. – Instapage

Personalised shopping cart recommendations influenced 92% of shoppers online to buy products. – Instapage

Personalisation Impacts The Bottom Line

80% of companies report seeing an uplift since implementing personalisation. – Econsultancy

Companies using advanced personalisation report a $20 return for every $1 spent. – Clickz

Marketers report that personalisation efforts can boost revenues by up to 15%. – Adweek

86% of marketers have seen a measurable lift in business results from their personalisation campaigns. – Evergage

Millennial brand loyalty increases by 28% if they receive personalised communication. – SmarterHQ

95% of companies that saw 3x ROI from their personalisation efforts increased profitability in the year after their personalisation efforts. – Monetate

88% of U.S. marketers have seen measurable improvements due to personalisation, with more than half reporting a lift greater than 10%. – Instapage

Personalisation can reduce customer acquisition costs by up to 50%.– Adweek

Personalisation can increase marketing spend efficiency by up to 30%. – Adweek

Companies that exceed their revenue goals have a dedicated budget for personalisation 83% of the time. – Monetate

55% of marketers say the top benefit of personalisation is increased visitor engagement and improved customer experience. – Evergage

The Secret To Personalised Email Marketing

Emails with personalised subject lines are 26% more likely to be opened. – Campaign Monitor

71% of consumers say a personalised experience would influence their decision to open and read brand emails. – Dynamic Yield

55% of consumers believe receiving targeted promotions and discounts would create a more enjoyable email experience. – Dynamic Yield

Marketers report a 760% increase in email revenue from personalised and segmented campaigns. – Campaign Monitor

Personalised calls to action convert 202% better than default or standard calls to action. – HubSpot

Only one Martech solution offers predictive personalisation emails rather than segmenting – SwiftERM

 

We hope you enjoyed this article, intended to help improve our client’s business. Hopefully it reflects the care SwiftERM offer. Please enjoy a FREE trial of predictive personalisation software, so you can appreciate how powerful it is. Here .

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