Why you need email personalization software as well - SwiftERM

Why you need email personalization software as well. There are plenty of analogies available, such as why you have a spare tyre in the boot of your car, spare keys, spare room. There is safety in numbers, lessons of history underlining the need for the security of a fall-back option. However Napoleon’s Art of War tactics provides the most compelling reason – overwhelming odds. But not the same purpose, something which brings something extra to the table. A more certain victory. In the case of SwiftERM it is not alternative to existing solutions a competitor, but rather offers an additional for additional revenues from existing consumers. Quite simply it personalises email content.

The nay-sayers will want to assume their existing solution already does it

 Consider the typical company, running standard ESP software, (Emarsys, Dotdigital, Klaviyo, Bronto etc), the perpetual developments of which might imply that you already have an all-in-one solution, that offers you complete control, and a consolidation of your needs under one roof – assurance of a uniformity of effort etc. In that situation not only do you cock a snook at something new, but you also deny yourself the benefit it offers.

The cause is most likely to be due to negative implication, those stalwarts of hesitation, fear of the unknown, whether it be by the developer, supplier or management, or fear of competition from the incumbent provider – perceiving us as a challenger, the first chink in their armour toward eventual demise. They certainly are not going to admit that their system doesn’t do everything, especially if there is a chance you might not appreciate the distinction. But we know otherwise.

But we’d like you to pause and hear the flip-side from us. Contrary to erroneous perception SwiftERM does not compete against your ESPs and neither do we compete against software that personalises your site to each visitor. Indeed we partner many of them, running in parallel; they appreciate the distinction on offer. We look at the world exclusively through the eyes of the consumer. Not collectively, as you would a facility that segments audiences, because we believe the death knell has sounded for that offering, But rather we serve each consumer you have as individuals, for retailers selling multiple products direct to the consumer, offering a unique personalization facility.

It is widely appreciate that personalization is the future of ecommerce, and if you appreciate that, then the next step is that ecommerce is the future of the global economy. So joining the dots means personalization is the future of the global economy. This makes it the number one priority for everyone.

But why a second system running in parallel?

Why have an anaesthetist and a surgeon? because they do different things. The distinction is in the purpose. Quite simply additional revenue, not otherwise realised. Simply, your existing ESP makes this heap of revenue, and SwiftERM makes another one. 

We utilize every nuance to predict imminent consumer purchases for each individual – personally. Products offered have the highest buying propensity, as we employ each individuals consumer’s buying history and impressions, including the live ones – on that specific visit, to perpetually rank each and every one of your SKUs (and we may be talking millions) not by anything to do with whatever campaigns you happen to be running, but rather by what that person is most likely to want, need, desire of be most susceptible to buying at that exact moment in time.

Don’t look at this from the corporate point of view, of it being “not what we currently do“, but instead as what the consumer is thinking. “I love shopping with you because, not only do you send me offers, and the latest range”  (or indeed anything you have set your triggers to identify) “but you just seem to know what I want all the time and you send me precisely that too”. 

From a financial standpoint, we offer substantiation, from a variety of verticals, that we commonly deliver an average 1500% ROI for, as you can see by our case-studies. The hard-truth is that no matter what you are running currently, adding SwiftERM to your system will deliver substantial additional revenues not otherwise available. Personalization is the future and your need to get ready for it.

We know scepticism is the order of the day, when considering new software. We know that before you even ask the question, “should we consider using this software?”, someone will attempt to shoot it down in flames, maybe because they didn’t suggest it, or they can’t take the credit when it works, or because they fear it impinging on your existing set-up.

Which is why we eliminate those considerations by offering it on a free month trial, so you don’t have to take anyone else’s word for it, it will either deliver or not. The plugin is passed by the platform for assurances of the highest standards of compatibility. But we also work in collaboration with either your existing analytics provider, internal or external, or can offer our partners to support an independent assimilation of the results, corroborating the over-whelming success this solution delivers. 


We hope you enjoyed this article, intended to help improve our client’s profitability. It reflects the care SwiftERM offer. If you haven’t already done so, then please enjoy a FREE month’s trial and let us know what you think. Register, call us on 0207 998 3901, book a call with us https://calendly.com/swifterm/15min or Zoom ID 964 515 7464 


Other articles of interest below:
(Index to all articles here)

Personalization is the future of email marketing
The future of personalization – how to get ready for it
Personalization the “must-have” for online shops