Our core speciality is predictive personalisation, (PPS). This is using all the data captured when a consumer uses an ecommerce website. In compliance with GDPR this is strictly with the consumer’s permission. It is then used to perfect the interaction between that individual and the retailer for mutual benefit. Our investment in this technology is to pioneer a science into the acknowledgement and appreciation of the individual rather than merely being part of a cluster or segment.
We are delighted to welcome both faculty and students alike from many of the greatest Universities, Colleges and leading centres of learning around the world. Whether our content contributes to course-work, research or is part of your syllabus, we are happy to oblige.
Some of our most popular articles, referred to daily, in no particular order, are:
The difference between descriptive, diagnostic, predictive and cognitive analytics here.
What marketing methods have the highest ROI here.
Essential social media metrics here.
Metaverse marketing the essential guide here
Ecommerce Marketing Channels, Tactics & Tools here.
Social media demographics to inform your brand strategy here.
Propensity – response models in predictive analytics here.
These are just a few of our regular users: