SwiftERM News Views and Information - SwiftERM
SwiftERM wins awards from B2B software experts

SwiftERM wins awards from B2B software experts

SwiftERM Receives 2 eCommerce Awards From B2B Software Experts SwiftERM was recently recognized as an “innovative and effective” eCommerce software by a recognized B2B software review website. Aside from getting high marks from CompareCamp, SwiftERM was awarded the...

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Where Predictive Analytics Is Having the Biggest Impact

Where Predictive Analytics Is Having the Biggest Impact

Where Predictive Analytics Is Having the Biggest Impact. The big data revolution is upon us. Firms are scrambling to hire a new brand of analysts dubbed “data scientists,” and universities have responded to this demand by introducing data science courses into degrees...

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Predictive analytics delivers immediate benefits

Predictive analytics delivers immediate benefits

Predictive analytics delivers immediate benefits. There are many academic studies on predictive analytics, but few offer first-hand ecommerce experience on how Predictive Analytics actually can offer immediate help to the ecommerce retailer. Here are 3 key things that...

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Changes To MailChimp And What They Mean To You

Changes To MailChimp And What They Mean To You

Changes To MailChimp And What They Mean To You. If you’re using MailChimp to handle your email marketing needs, you should have received an email today stating that, "Starting October 31, single opt-in will become the default setting for all MailChimp hosted,...

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How to Integrate WordPress into Magento 2

How to Integrate WordPress into Magento 2

  Magento 2 is the most popular and perhaps the best ecommerce platform out there. However, to ensure that your Magento 2 store is successful, you need to attract a lot of traffic to it. There are many ways to drive traffic to your store but nothing works better...

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Places to Promote – Black Friday – Cyber Monday

Places to Promote – Black Friday – Cyber Monday

Black Friday and Cyber Monday (BFCM) weekend is coming up in November. Black Friday Cyber Monday (BFCM), the weekend after Thanksgiving,  is a tremendous opportunity for your eCommerce business to make money. Consumers spent a record-breaking $3.34 billion on Black...

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If you want to send emails with Magento

If you want to send emails with Magento

If you want to send emails with Magento you need to configure it to use an SMTP server – that is, the outgoing server that takes care of delivering your messages. Remember anyway that if you set a normal SMTP server on Magento – like the ones associated to Gmail or...

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A guide to international expansion with Magento Commerce

A guide to international expansion with Magento Commerce

A guide to international expansion with Magento Commerce. One of Magento’s major advantages to international retailers is its multi-store functionality. This allows retailers to run several stores or channels from a single Magento installation or a single admin...

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Do multi-faceted ecommerce solutions confuse

Do multi-faceted ecommerce solutions confuse

Do multi-faceted ecommerce solutions confuse or do we have a problem that we didn't appreciate? Could it be that when being innovative, delivering one solution we were added too much, and confused? Have we have blinded people into scepticism? SwiftERM set out to solve...

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Installing your SwiftERM plugin is simple and easy

Installing your SwiftERM plugin is simple and easy

Installing your SwiftERM plugin is simple and easy. It is important for us to ensure that the installation of your plugin is perfect. The culmination of registering with us is the issue of your PIN number, which you to insert into the requisite box on your platform...

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SwiftERM Release for Magento 2 NOW Available!

SwiftERM Release for Magento 2 NOW Available!

We are delighted to announce the release via new Magento Marketplace, of SwiftERM on Magento 2, available from today! Here. SwiftERM is the world's only fully automated email marketing system, designed specifically for ecommerce. Using the system requires a simple...

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Segmenting for email, a death knell

Segmenting for email, a death knell

  If someone called you "you people" would you take offence? Consider then audience segmenting for email campaigns, the pros and cons! Has segmenting had its day? Here is the case that the death-knell is most definitely ringing. I appreciate the obvious, products...

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Improve your Ecommerce Customer Retention

Improve your Ecommerce Customer Retention

The age of the online shopper means customers are becoming less loyal and interested in brands. Instead, they are searching for the best deals elsewhere. And whilst a lot of retailers are suffering from the Amazon-effect, there are equally retailers who are rising to...

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How to avoid spam filters

How to avoid spam filters

How to avoid spam filters If you’re like most marketers, when it comes to your email marketing efforts you’re probably spending most of your time thinking about building your email list, designing great emails and writing amazing copy. This, of course, is a huge cost,...

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Granular analysis incorporated in algorithm

Granular analysis incorporated in algorithm

Granular Analysis incorporated in Algorithm: Granular computing has been more of a theoretical perspective than a coherent set of methods or principles. As a theoretical perspective, it encourages an approach to data that recognizes and exploits the knowledge present...

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16 Brands Winning at Shoppable Content

16 Brands Winning at Shoppable Content

Undoubtedly, online retailers are wising up to the fact that today’s consumers are part of a new rich-media-driven world order in which make a purchase is often the result of contact with multiple brand touchpoints. They’re realising that content is a vital...

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How to Calculate Customer Lifetime Value in Ecommerce

How to Calculate Customer Lifetime Value in Ecommerce

What is customer lifetime value? In ecommerce, CLV is the value a customer contributes to your business over their entire lifetime at your company. The main methods of calculating CLV are split between historic and predictive CLV: Historic CLV (Good indication of...

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How to calculate your customer acquisition cost

How to calculate your customer acquisition cost

The customer acquisition cost (CAC or CoCA) means the price you pay to acquire a new customer. In its simplest form, how to calculate your customer acquisition cost can be done by: Dividing the total costs associated with acquisition by total new customers, within a...

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SwiftERM sponsors US eCommerce Growth Workshops

SwiftERM sponsors US eCommerce Growth Workshops

SwiftERM is proud sponsors of forthcoming US eCommerce Growth Workshops on the 28th & 29th June at Fora Cleckenwell and Grant Thornton, Reading. We join Lucid Fusion, Department for International Trade and Shopify Plus, in association with Avalara, Grant Thornton,...

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How much do your staff really cost?

How much do your staff really cost?

This calculator accounts for all the hidden costs that can easily be overlooked and reveal how much do your staff really cost? SwiftERM is a totally automatic email remarketing system, the only one in the world that is! If you're serious about a like for like...

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New machine learning algorithm goes live

New machine learning algorithm goes live

There is some fantastic and exciting news here at SwiftERM as our new machine learning algorithm goes live. For the last couple of months, we have been developing a brand new advanced machine learning algorithm for our system. This is how we personalise email product...

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Managed Hosting: Guide Pros and Cons

Managed Hosting: Guide Pros and Cons

Managed Hosting: Guide Pros and Cons. Today managed hosting-packages (e.g. managed ecommerce, especially managed Magento hosting) has become a standard in its field – especially with bigger companies – as a way to outsource IT tasks or to operate an existing...

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Machine Intelligence transforming consumer interaction

Machine Intelligence transforming consumer interaction

Cut through the noise of massive data sets and meaningful insights and you reach subtle patterns in real-time enable greater personalization by taking the guesswork out of content curation. Automated processes save you time, lift engagement, reduce churn, and...

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Why our customers love SwiftERM

There aren’t many things in business that actually stop you in your tracks and make you think “Wow, that’s amazing!”.
But SwiftERM has done just that for me, as the sales from it are huge.

Tony Troth MD Fisherman’s Friend