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Omitting products from selection upgrade
We have added a new facility today, allowing you to upload a CSV file of products that you would prefer not to be included among products to be displayed within your emails by the system. Products such as discontinued lines, seasonal goods and end-of-line products can...
GDPR Compliance Actions for Merchants
GDPR Compliance Actions for Merchants. The privacy laws have changed, you now need to adhere to the following directive EU's General Data Protection Regulation (GDPR). It is already having a major impact on merchants who target the EU. We want to share the...
Easter retail ecommerce review
Easter retail ecommerce review. SwiftERM email marketing software offers some insights into this year's retail Easter parade. British consumers spent an estimated £775 million last year on Easter-related products such as food and beverages, chocolates, greeting cards,...
Why eCommerce Companies Should Use Predictive Analytics
Predictive analytics has been around for quite a while now but the take up has generally been low, perhaps because of the complexity and inhibitive costs. However, with Big Data, things are changing rapidly, as more affordable and less complicated solutions are now...
10 Predictions For Data Analytics you need to know
A new Forrester Research report, Predictions: The Honeymoon For AI Is Over, predicts that this coming year enterprises will finally move beyond the hype to recognize that AI requires hard work—planning, deploying, and governing it correctly. But Forrester also...
Promotional ideas for Black Friday
Promotional ideas for Black Friday: We’re always analysing our users’ campaigns to see what makes some more successful than others so we can share what we learn. Some of what we see is really obvious — embedded campaigns get more traffic than those published only to...
SwiftERM wins awards from B2B software experts
SwiftERM Receives 2 eCommerce Awards From B2B Software Experts SwiftERM was recently recognized as an “innovative and effective” eCommerce software by a recognized B2B software review website. Aside from getting high marks from CompareCamp, SwiftERM was awarded the...
Where Predictive Analytics Is Having the Biggest Impact
Where Predictive Analytics Is Having the Biggest Impact. The big data revolution is upon us. Firms are scrambling to hire a new brand of analysts dubbed “data scientists,” and universities have responded to this demand by introducing data science courses into degrees...
Predictive analytics delivers immediate benefits
Predictive analytics delivers immediate benefits. There are many academic studies on predictive analytics, but few offer first-hand ecommerce experience on how Predictive Analytics actually can offer immediate help to the ecommerce retailer. Here are 3 key things that...
Changes To MailChimp And What They Mean To You
Changes To MailChimp And What They Mean To You. If you’re using MailChimp to handle your email marketing needs, you should have received an email today stating that, "Starting October 31, single opt-in will become the default setting for all MailChimp hosted,...
How to Integrate WordPress into Magento 2
Magento 2 is the most popular and perhaps the best ecommerce platform out there. However, to ensure that your Magento 2 store is successful, you need to attract a lot of traffic to it. There are many ways to drive traffic to your store but nothing works better...
Places to Promote – Black Friday – Cyber Monday
Black Friday and Cyber Monday (BFCM) weekend is coming up in November. Black Friday Cyber Monday (BFCM), the weekend after Thanksgiving, is a tremendous opportunity for your eCommerce business to make money. Consumers spent a record-breaking $3.34 billion on Black...
If you want to send emails with Magento
If you want to send emails with Magento you need to configure it to use an SMTP server – that is, the outgoing server that takes care of delivering your messages. Remember anyway that if you set a normal SMTP server on Magento – like the ones associated to Gmail or...
A guide to international expansion with Magento Commerce
A guide to international expansion with Magento Commerce. One of Magento’s major advantages to international retailers is its multi-store functionality. This allows retailers to run several stores or channels from a single Magento installation or a single admin...
Do multi-faceted ecommerce solutions confuse
Do multi-faceted ecommerce solutions confuse or do we have a problem that we didn't appreciate? Could it be that when being innovative, delivering one solution we were added too much, and confused? Have we have blinded people into scepticism? SwiftERM set out to solve...
Installing your SwiftERM plugin is simple and easy
Installing your SwiftERM plugin is simple and easy. It is important for us to ensure that the installation of your plugin is perfect. The culmination of registering with us is the issue of your PIN number, which you to insert into the requisite box on your platform...
SwiftERM Release for Magento 2 NOW Available!
We are delighted to announce the release via new Magento Marketplace, of SwiftERM on Magento 2, available from today! Here. SwiftERM is the world's only fully automated email marketing system, designed specifically for ecommerce. Using the system requires a simple...
Segmenting for email, a death knell
If someone called you "you people" would you take offence? Consider then audience segmenting for email campaigns, the pros and cons! Has segmenting had its day? Here is the case that the death-knell is most definitely ringing. I appreciate the obvious, products...
Improve your Ecommerce Customer Retention
The age of the online shopper means customers are becoming less loyal and interested in brands. Instead, they are searching for the best deals elsewhere. And whilst a lot of retailers are suffering from the Amazon-effect, there are equally retailers who are rising to...
How to avoid spam filters
How to avoid spam filters If you’re like most marketers, when it comes to your email marketing efforts you’re probably spending most of your time thinking about building your email list, designing great emails and writing amazing copy. This, of course, is a huge cost,...
Granular analysis incorporated in algorithm
16 Brands Winning at Shoppable Content
Undoubtedly, online retailers are wising up to the fact that today’s consumers are part of a new rich-media-driven world order in which make a purchase is often the result of contact with multiple brand touchpoints. They’re realising that content is a vital...
How to Calculate Customer Lifetime Value in Ecommerce
What is customer lifetime value? In ecommerce, CLV is the value a customer contributes to your business over their entire lifetime at your company. The main methods of calculating CLV are split between historic and predictive CLV: Historic CLV (Good indication of...
How to calculate your customer acquisition cost
The customer acquisition cost (CAC or CoCA) means the price you pay to acquire a new customer. In its simplest form, how to calculate your customer acquisition cost can be done by: Dividing the total costs associated with acquisition by total new customers, within a...
Why our customers love SwiftERM
There aren’t many things in business that actually stop you in your tracks and make you think “Wow, that’s amazing!”.
But SwiftERM has done just that for me, as the sales from it are huge.
–Tony Troth MD Fisherman’s Friend