Up to date views on all the news and advice
SwiftERM partner with Webtrends Optimize
Webtrends Optimize is a powerful, enterprise-grade experimentation platform with a suite of website optimisation tools to enhance your visitors digital experience. Full access to all features is available, as standard, to all users. That means no paywall features, no...
Missing out on something for nothing
Missing out on something for nothing. We all like value for money, no one likes to feel deprived of something in addition to normal, that they can enjoy without paying more. It's human nature. Not because it makes you a better person or because you air on the side of...
Ecommerce Return Rates – Profitability
Ecommerce Return Rates Profitability - returns can be a disease — aggressively attacking profit margins, gutting conversion rates, and ultimately threatening your business. In the U.S. alone, Statista estimates return deliveries will cost $550 billion by 2020, 75.2%...
Predicting what customers will buy next
You won't be surprised to know that predicting what customers will buy next - that crystal ball of predictions is already here. Sitting behind your computer perfecting returns from your data, you already appreciated the importance each nuance brings to incremental...
The right products at the right time!
Making sure it's right products at the right time! How does an ecommerce retailer grasp the benefit of this most basic of human instincts? Simply "that in order to consolidate preferences which in turn maximize sales you need to offer the right products - at the right...
SwiftERM offer comprehensive Pitch Deck
SwiftERM offer comprehensive Pitch Deck for this email marketing and marketing automation software. If you don't have the time to scour the entire content of this website, we are delighted to offer this prėcis of what we do and how, and most importantly with what...
Additional returns from existing consumers
Additional returns from existing consumers. Big data is changing the way predictive analytics runs, so that it is significantly more affordable, less complicated, and can be easily intergrated to any size of ecommerce websites. This allows for substantial improvements...
How to install modules manually – Magento2
Here are the two ways that modules can appear in the system: Magento 2 gives you an opportunity to manually install modules using 3 different methods: via composer, via ZIP-archive, and via your browser. The choice of a method depends on the way that a module appeared...
SwiftERM announces Magento Partnership
London/New York, – SwiftERM, the automated predictive analytics email system for ecommerce, is thrilled to announce that we have successfully become a Magento Xcelerate Technology partner. This partnership provides SwiftERM with the ability to offer Magento Enterprise...
Annual review of automatic email marketing
Annual review of automatic email marketing It's been an enlightening year for users of our predictive analytics app SwiftERM, with its fair share of anomalies and peculiarities unique to this rather exclusive additional revenue stream. But here at Swift, we are far...
How to offend your customers and alienate people
When you review your pie chart of spending for your ecommerce business, and if you haven't made one we recommend you do, you will appreciate that in addition to all the elements included, it requires a progressive / development timeline, as your priorities change,...
Latest Email Marketing Automation Trends Revealed
Is email marketing dead? According to the latest Radicati Group Email Statistics Report, there will be 281 billion emails sent per day next year. That massive statistic seems to suggest email is still vital for a strong marketing strategy. However, marketers are not...
Cart Abandonment reasons and cures
We've collected the top 10 reasons for cart abandonment. We'll be breaking down each cause in detail, and provide a quick overview of how you can eliminate cart abandonment and recover sales. Top 10 Reasons for Cart Abandonment Cart abandonment is a problem....
SwiftERM’s founder shares his knowledge
SwiftERM's founder shares his knowledge: I read an article recently by the CEO of an Email Service Provider, explaining that in his opinion the best way he found to get to know customers was to invite them into his office! I found this inordinately patronising and...
The future of technology used in email marketing
This is about the future of technology used in email marketing. There are those receptive to change and those who oppose it. Some are beyond redemption, the old dog who refuses to be taught new tricks. Incongruous then perhaps, to a world of artificial intelligence,...
Omitting products from selection upgrade
We have added a new facility today, allowing you to upload a CSV file of products that you would prefer not to be included among products to be displayed within your emails by the system. Products such as discontinued lines, seasonal goods and end-of-line products can...
GDPR Compliance Actions for Merchants
GDPR Compliance Actions for Merchants. The privacy laws have changed, you now need to adhere to the following directive EU's General Data Protection Regulation (GDPR). It is already having a major impact on merchants who target the EU. We want to share the...
Easter retail ecommerce review
Easter retail ecommerce review. SwiftERM email marketing software offers some insights into this year's retail Easter parade. British consumers spent an estimated £775 million last year on Easter-related products such as food and beverages, chocolates, greeting cards,...
Why eCommerce Companies Should Use Predictive Analytics
Predictive analytics has been around for quite a while now but the take up has generally been low, perhaps because of the complexity and inhibitive costs. However, with Big Data, things are changing rapidly, as more affordable and less complicated solutions are now...
10 Predictions For Data Analytics you need to know
A new Forrester Research report, Predictions: The Honeymoon For AI Is Over, predicts that this coming year enterprises will finally move beyond the hype to recognize that AI requires hard work—planning, deploying, and governing it correctly. But Forrester also...
Promotional ideas for Black Friday
Promotional ideas for Black Friday: We’re always analysing our users’ campaigns to see what makes some more successful than others so we can share what we learn. Some of what we see is really obvious — embedded campaigns get more traffic than those published only to...
SwiftERM wins awards from B2B software experts
SwiftERM Receives 2 eCommerce Awards From B2B Software Experts SwiftERM was recently recognized as an “innovative and effective” eCommerce software by a recognized B2B software review website. Aside from getting high marks from CompareCamp, SwiftERM was awarded the...
Where Predictive Analytics Is Having the Biggest Impact
Where Predictive Analytics Is Having the Biggest Impact. The big data revolution is upon us. Firms are scrambling to hire a new brand of analysts dubbed “data scientists,” and universities have responded to this demand by introducing data science courses into degrees...
Predictive analytics delivers immediate benefits
Predictive analytics delivers immediate benefits. There are many academic studies on predictive analytics, but few offer first-hand ecommerce experience on how Predictive Analytics actually can offer immediate help to the ecommerce retailer. Here are 3 key things that...
Why our customers love SwiftERM
There aren’t many things in business that actually stop you in your tracks and make you think “Wow, that’s amazing!”.
But SwiftERM has done just that for me, as the sales from it are huge.
–Tony Troth MD Fisherman’s Friend