SwiftERM News Views and Information - SwiftERM

See Index below for ease of navigation. Over 250 articles to empower your success

Closing the big personalisation gap

Closing the big personalisation gap

Closing the big personalisation gaps. Most retailers admit they have a long way to go to achieve high-performance effectiveness in personalised marketing. In fact, a big takeaway from this report is that four out of five retailers admit to underperforming, which is a...

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Personalisation what’s really going on?

Personalisation what’s really going on?

Personalisation has come to dominate nearly every conversation in the retail world for a very good reason — because consumers now demand and respond positively to personalized experiences. Most often, these conversations centre around topics like: why personalisation...

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Content personalisation is not web personalisation

Content personalisation is not web personalisation

Content personalisation is not web personalisation. A few years ago, David Weinberger, a technologist and co-author of  The Cluetrain Manifesto, wrote, “Personalisation: the automatic tailoring of sites and messages to the individuals viewing them so that we can feel...

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Problems of personalisation in ecommerce

Problems of personalisation in ecommerce

Problems of personalisation in ecommerce. Most consumers don’t want brands to passively push their products. They don’t trust brands that are faceless corporations and they don’t want to be treated the same as everyone else. Nope – consumers today are a whole lot more...

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Ecommerce unlocking new markets for fresh produce

Ecommerce unlocking new markets for fresh produce

Ecommerce unlocking new markets for fresh produce – the rise of online farm shops and veg boxes, and whether this trend is here to stay. Whether shoppers were wary about browsing in person, restricted by a lockdown or simply looking for an option to avoid the Covid...

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Why segmentation is not personalisation

Why segmentation is not personalisation

The eCommerce marketing emails that perform best across all measures (think all the traditional metrics: opens, engagement, CTR, conversions) have one thing in common: They are extremely relevant to their recipients, meaning the products, offers and content of the...

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The State of Brand Loyalty

The State of Brand Loyalty

The latest Yotpo consumer survey reveals that brand loyalty has changed during COVID-19 — and shoppers are actually becoming more loyal. It revealed that of 1,000 UK-based respondents across four different demographics — Gen Z, Millennials, Gen X, and Baby Boomers...

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B and Q cash in on lockdown resurgence

B and Q cash in on lockdown resurgence

B and Q cash in on lockdown resurgence. The owner of B&Q has cashed in on a DIY boom as millions of people stuck at home tried to improve their living conditions. Kingfisher said it had seen pre-tax profits leap 634 per cent from £103 million to £756m in the 12...

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SwiftERM appoints Eisaman Marketing to the US

SwiftERM appoints Eisaman Marketing to the US

SwiftERM are delighted to confirm the appointment of Eisaman Marketing in Fort Wayne, Indiana, as partners responsible for marketing and promoting SwiftERM in the United States. "Eisaman's knowledge, experience and skills sets perfectly complement our product ethos,...

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SwiftERM Announce Partnership With Adobe

SwiftERM Announce Partnership With Adobe

SwiftERM are thrilled to announce that we’ve become an official Adobe Bronze Solution Partner We’re proud to announce that we have joined the Adobe Partnership program as a Bronze Solution Partner. Adobe is the leader in designing and delivering digital experiences...

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Online bike store rankings

Online bike store rankings

Shopping at an online bike store can save you time and money and provide the kind of product selection, delivery speed, and user experience that many local bike shops can’t compete with. Of the nearly 100 stores, In the know Cycling ranked Competitive Cyclist, Merlin...

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Hyper-personalisation how to get it right

Hyper-personalisation how to get it right

Hyper-personalisation how to get it right. Personalisation has been a trend for over a decade, yet companies still struggle to get it right. This post explores the evolution of personalisation towards a more advanced form of ‘hyper-personalisation.’ It also discusses...

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Personalisation technology, what’s the big deal?

Personalisation technology, what’s the big deal?

89% of businesses are investing in personalisation as a critical strategy for their current and future success. However, personalisation goes far beyond adding a first name field into the subject line of an email… In order to stay relevant in today’s hypercompetitive...

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Improving your email response rate

Improving your email response rate

Did you know the number of emails sent daily is expected to reach 347.3 billion by the end of next year? With such a forecast, it becomes clear why tracking and improving email metrics are so important for marketers. Most of them take note of general key performance...

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Grocery struggling to profit from online boom

Grocery struggling to profit from online boom

Grocery struggling to profit from online boom. There are millions around the world who have tried online grocery shopping for the first time during the coronavirus outbreak — and found that they like it. In the UK, ecommerce took two decades to go from zero to around...

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New DTC strategies for selling wine

New DTC strategies for selling wine

New DTC strategies for selling wine. Last year was wildly volatile. Yet some vintners continue to record their best sales ever. Others are seeing signs of sales returning, and some didn’t have much of a bump to begin with. New challenges pop up constantly, the most...

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Ecommerce cigars, the companies, brands and retailers

Ecommerce cigars, the companies, brands and retailers

Ecommerce Cigars, the companies, brands and retailers. The global cigar and cigarillos market was worth over $18 billion last year and is expected to exceed $21.02 billion by 2025. Statista recently published these figures for the US: Revenue in the Cigars segment...

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Factors to consider when selecting a SaaS vendor

Factors to consider when selecting a SaaS vendor

Factors to consider when choosing a SaaS vendor. It's easy to get overwhelmed when choosing a SaaS provider. Selecting a Software as a Service (SaaS) vendor can be challenging. In some cases, the 'selection process' consists of entering corporate credit card...

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Ecommerce Fashion Industry Growth and Data

Ecommerce Fashion Industry Growth and Data

Ecommerce Fashion Industry Growth and Data. Fashion is constantly evolving. Seasons change. Tastes transform. Fads come and go. Ruled by subjectivity, risk weaves itself into the fashion industry … blessing one moment. Cursing the next. And it’s not just a matter of...

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The Value of Keeping the Right Customers

The Value of Keeping the Right Customers

The value of keeping the right customers. Depending on which study you believe, and what industry you’re in, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. It makes sense: you don’t have to spend time and...

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Essential Grocery Ecommerce Success Checklist

Essential Grocery Ecommerce Success Checklist

Essential grocery ecommerce checklist. This year has seen grocery eCommerce become an essential part of the food and beverage industry. For example, shoppers pushed the grocery chain, Kroger’s, into the top 10 companies for digital sales in the United States....

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Insights into selling consumer packaged goods online

Insights into selling consumer packaged goods online

Insights into selling consumer packaged goods online (CPG). Digital disruptors like Amazon have forced more traditional brick-and-mortar businesses to rise up and adapt in a variety of ways. Last year alone, CPG online sales in the U.S. totalled $58.6 billion, which...

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Loads of ways to increase Average Order Value

Loads of ways to increase Average Order Value

When it comes to increasing revenue, most marketers’ first instinct is to find more customers—but that isn’t the only way to grow. Another angle to approach revenue growth from is this: average order value. By increasing your Average Order Value (AOV) or Average...

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