Up to date views on all the news and advice
Additional returns from existing consumers
Additional returns from existing consumers. Big data is changing the way predictive analytics runs, so that it is significantly more affordable, less complicated, and can be easily intergrated to any size of ecommerce websites. This allows for substantial improvements...
How to install modules manually – Magento2
Here are the two ways that modules can appear in the system: Magento 2 gives you an opportunity to manually install modules using 3 different methods: via composer, via ZIP-archive, and via your browser. The choice of a method depends on the way that a module appeared...
SwiftERM announces Magento Partnership
London/New York, – SwiftERM, the automated predictive analytics email system for ecommerce, is thrilled to announce that we have successfully become a Magento Xcelerate Technology partner. This partnership provides SwiftERM with the ability to offer Magento Enterprise...
Annual review of automatic email marketing
Annual review of automatic email marketing It's been an enlightening year for users of our predictive analytics app SwiftERM, with its fair share of anomalies and peculiarities unique to this rather exclusive additional revenue stream. But here at Swift, we are far...
How to offend your customers and alienate people
When you review your pie chart of spending for your ecommerce business, and if you haven't made one we recommend you do, you will appreciate that in addition to all the elements included, it requires a progressive / development timeline, as your priorities change,...
Latest Email Marketing Automation Trends Revealed
Is email marketing dead? According to the latest Radicati Group Email Statistics Report, there will be 281 billion emails sent per day next year. That massive statistic seems to suggest email is still vital for a strong marketing strategy. However, marketers are not...
Cart Abandonment reasons and cures
We've collected the top 10 reasons for cart abandonment. We'll be breaking down each cause in detail, and provide a quick overview of how you can eliminate cart abandonment and recover sales. Top 10 Reasons for Cart Abandonment Cart abandonment is a problem....
SwiftERM’s founder shares his knowledge
SwiftERM's founder shares his knowledge: I read an article recently by the CEO of an Email Service Provider, explaining that in his opinion the best way he found to get to know customers was to invite them into his office! I found this inordinately patronising and...
The future of technology used in email marketing
This is about the future of technology used in email marketing. There are those receptive to change and those who oppose it. Some are beyond redemption, the old dog who refuses to be taught new tricks. Incongruous then perhaps, to a world of artificial intelligence,...
Omitting products from selection upgrade
We have added a new facility today, allowing you to upload a CSV file of products that you would prefer not to be included among products to be displayed within your emails by the system. Products such as discontinued lines, seasonal goods and end-of-line products can...
GDPR Compliance Actions for Merchants
GDPR Compliance Actions for Merchants. The privacy laws have changed, you now need to adhere to the following directive EU's General Data Protection Regulation (GDPR). It is already having a major impact on merchants who target the EU. We want to share the...
Easter retail ecommerce review
Easter retail ecommerce review. SwiftERM email marketing software offers some insights into this year's retail Easter parade. British consumers spent an estimated £775 million last year on Easter-related products such as food and beverages, chocolates, greeting cards,...
Why eCommerce Companies Should Use Predictive Analytics
Predictive analytics has been around for quite a while now but the take up has generally been low, perhaps because of the complexity and inhibitive costs. However, with Big Data, things are changing rapidly, as more affordable and less complicated solutions are now...
10 Predictions For Data Analytics you need to know
A new Forrester Research report, Predictions: The Honeymoon For AI Is Over, predicts that this coming year enterprises will finally move beyond the hype to recognize that AI requires hard work—planning, deploying, and governing it correctly. But Forrester also...
Promotional ideas for Black Friday
Promotional ideas for Black Friday: We’re always analysing our users’ campaigns to see what makes some more successful than others so we can share what we learn. Some of what we see is really obvious — embedded campaigns get more traffic than those published only to...
SwiftERM wins awards from B2B software experts
SwiftERM Receives 2 eCommerce Awards From B2B Software Experts SwiftERM was recently recognized as an “innovative and effective” eCommerce software by a recognized B2B software review website. Aside from getting high marks from CompareCamp, SwiftERM was awarded the...
Where Predictive Analytics Is Having the Biggest Impact
Where Predictive Analytics Is Having the Biggest Impact. The big data revolution is upon us. Firms are scrambling to hire a new brand of analysts dubbed “data scientists,” and universities have responded to this demand by introducing data science courses into degrees...
Predictive analytics delivers immediate benefits
Predictive analytics delivers immediate benefits. There are many academic studies on predictive analytics, but few offer first-hand ecommerce experience on how Predictive Analytics actually can offer immediate help to the ecommerce retailer. Here are 3 key things that...
Changes To MailChimp And What They Mean To You
Changes To MailChimp And What They Mean To You. If you’re using MailChimp to handle your email marketing needs, you should have received an email today stating that, "Starting October 31, single opt-in will become the default setting for all MailChimp hosted,...
How to Integrate WordPress into Magento 2
Magento 2 is the most popular and perhaps the best ecommerce platform out there. However, to ensure that your Magento 2 store is successful, you need to attract a lot of traffic to it. There are many ways to drive traffic to your store but nothing works better...
Places to Promote – Black Friday – Cyber Monday
Black Friday and Cyber Monday (BFCM) weekend is coming up in November. Black Friday Cyber Monday (BFCM), the weekend after Thanksgiving, is a tremendous opportunity for your eCommerce business to make money. Consumers spent a record-breaking $3.34 billion on Black...
If you want to send emails with Magento
If you want to send emails with Magento you need to configure it to use an SMTP server – that is, the outgoing server that takes care of delivering your messages. Remember anyway that if you set a normal SMTP server on Magento – like the ones associated to Gmail or...
A guide to international expansion with Magento Commerce
A guide to international expansion with Magento Commerce. One of Magento’s major advantages to international retailers is its multi-store functionality. This allows retailers to run several stores or channels from a single Magento installation or a single admin...
Do multi-faceted ecommerce solutions confuse
Do multi-faceted ecommerce solutions confuse or do we have a problem that we didn't appreciate? Could it be that when being innovative, delivering one solution we were added too much, and confused? Have we have blinded people into scepticism? SwiftERM set out to solve...
Why our customers love SwiftERM
There aren’t many things in business that actually stop you in your tracks and make you think “Wow, that’s amazing!”.
But SwiftERM has done just that for me, as the sales from it are huge.
–Tony Troth MD Fisherman’s Friend