Up to date news, views and advice

Email marketing has been around forever, and for good reason. It’s the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels. In this guide, we’ll walk...

Everyone who is successful in ecommerce appreciates that a considerable percentage of revenue is derived from Primary Tier email marketing solutions. Indeed the Ecommerce Training Academy consider it the second most important element after publishing your site. It is...

When rapid delivery is no longer an option. Long queues and delivery delays have become an accepted part of consumer purchases over recent months. But even if customers have become more patient, communications still play a key part in keeping them happy. As panic...

We are delighted to offer details of the busiest shopping days of Christmas. In 2020 the 28th and 27th December are predicted to be the first and third busiest shopping days respectively in this year’s holiday festivities based on trends dictated by the last few...

How the Coronavirus Affected Consumer Behavior. We would like to share some insights drawn from across 80+ countries and two billion active monthly shoppers spending around $900 billion annually across approximately 20,000 ecommerce sites. From that massive data set,...

Consumer products bought most often, are those types of products you have to do with most often: in private purchasing. What are the different types of consumer products, and what specific marketing considerations apply to each of the 4 types of consumer products?...

How one email program will become your BFF. Ask yourself how your BFF came to be. Some of the tick boxes will be kindness, caring, loyalty and longevity, perhaps they even go back to kindergarten. Being there for you through adversity will be high on the agenda too....

Totally automatic email not partial, beware false Idols. If you are an ecommerce retailer and you see the promise of something being able to make your email marketing "automatic", how relieved you'd be that you can now include this enormously positive marketing aspect...

SwiftERM is a highly profitable and necessary addition to your marketing mix: Your time is precious so we will make this brief. Our ten-second pitch below is to get you to consider us "not" another stick to beat your customers with, but rather an assimilation of each...

Dire consequences await the blindsided, and it's easy to be complacent during the good times, but preparing for those rainy days, or better still, knowing how to instigate a recovery when the dark clouds gather is a godsend. That day has arrived for many retailers....

Introduction Understanding permission - using your database correctly: permission is an important part of email marketing. GDPR legislation requires you to know your obligations. Businesses that get it right and build permission-based email lists enjoy high open and...

The essential guide to using automatic email software. SwiftERM, is automatic email software for ecommerce that runs in addition to existing email software. It is unique in many ways. For those used to people trying to indoctrinate them about software, it may come as...

Email is a powerful tool that allows marketers to reach their target audience right in their inboxes, and it has the potential to earn your business an incredible ROI. In fact, for every £1 you spend on email marketing, you can earn up to £44 in revenue — a 4400%...

Introduction The benefits email delivers for your business: The pace of innovation and the number of resources available to marketers today is nothing short of incredible, and we'd like to explain the benefits email delivers to grow your business. An astounding 1,876...

  The difference between descriptive, diagnostic, predictive and cognitive analytics: Thanks to Big Data, computational leaps, and the increased availability of analytics tools, a new age of data analysis has emerged, and in the process has revolutionized the...

Choosing the best email marketing software - it may seem a retrograde move for an email software company to promote other email marketing software. But our purpose is simple, to detail a variety of extremely sophisticated software from which you can appreciate the...

Guide to E-commerce Fashion Email Marketing:  In today’s digital world, every customer is only a few clicks away from their next fashion purchase. Email marketing enables fashion brands to get their latest styles into the minds, inboxes, and ultimately the closets of...

The Marketing Automation Software Guide: Marketing automation software is an advanced platform designed to help marketers capture leads, nurture them further down the funnel, and analyze lead behaviour and campaign performance. No longer experimental technology,...