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Understanding Impressions in digital marketing

Understanding Impressions in digital marketing

Definition: Impressions are when an advertisement or any other form of digital media renders on a user's screen. Impressions are not action-based and are merely defined by a user potentially seeing the advertisement, making CPM campaigns ideal for businesses intent on...

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Top 10 Best eCommerce Platforms in 2021

Top 10 Best eCommerce Platforms in 2021

Top 10 Best eCommerce Platforms in 2021 Most businesses consider choosing a platform as their business foundation. That’s absolutely right! Now, building an eCommerce website is not difficult, but if you start with a wrong eCommerce platform, it’s going to harm your...

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eCommerce Websites: The Complete Beginner’s Guide

eCommerce Websites: The Complete Beginner’s Guide

eCommerce websites: the beginner's guide to get you going. Just follow these simple steps in the order suggested to overcome the issues you already facing or if you are thinking about starting your eCommerce business.   eCommerce Websites: How To Start Your Own...

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The Biggest Challenges in eCommerce today

The Biggest Challenges in eCommerce today

The biggest challenges in ecommerce today: COVID-19 has increased the pace of eCommerce growth. The flip side of that growth is that competition is growing too. To keep up with competitors, eTailers need to know what the biggest challenges in eCommerce will be moving...

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How to thrive in an Economic Downturn

How to thrive in an Economic Downturn

How to thrive in an Economic Downturn. With the global economy screeching to a halt amid the rapid spread of the coronavirus, how do you plan to keep your ecommerce business profitable? There’s no denying that the global economy has been and will continue to be...

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The evolving world of UX eCommerce Trends

The evolving world of UX eCommerce Trends

With each passing year, the eCommerce industry evolves, reaches new milestones and expands into new areas. As the prevalence of online retail continues to pervade people’s daily lives, new eCommerce trends emerge and dissipate, leaving behind their best aspects and...

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How to improve your click through rate

How to improve your click through rate

How to improve your click through rate. Anyone who’s ever even dipped a toe in the performance marketing ocean has heard of CTR. CTR, which stands for “Click-Through Rate”, is a calculation of how many people clicked on an ad (clicks) divided by the number of times...

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How to Diagnose and Cure 10 Major Content Marketing Problems

How to Diagnose and Cure 10 Major Content Marketing Problems

How to diagnose and cure ten major content marketing problems. Are your content marketing efforts in good health? Most mistakes people make with content marketing are totally avoidable. Let’s look at how to avoid the most common problems. Symptom 1: No Steering Wheel,...

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Everything You Need to Know About Ecommerce Marketing

Everything You Need to Know About Ecommerce Marketing

Everything You Need to Know About Ecommerce Marketing, a comprehensive guide for reference. With nearly every marketing operation now taking place online, it can be tough to distinguish between the various types of digital marketing people use today. For example, take...

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Contextual Marketing – being on the money

Contextual Marketing – being on the money

Contextual marketing is the buzzword of the day. “It’s a hot one, right up there with personalization and omnichannel retail,” so says Brendan Witcher, principal analyst at Forrester Research. Most professional marketers understand contextual marketing is primarily a...

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Latest guide to email marketing rules

Latest guide to email marketing rules

Introduction Comprehensive guide to email Marketing rules. Email marketing is more powerful than it’s ever been. The past decade saw a record amount of new technologies emerge, making this one of the most exciting decades for marketers in recent memory. And it’s only...

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Improving email deliverability guide

Improving email deliverability guide

Improving email deliverability guide: The simplest question in email marketing might also be the one with the most complicated answer. As an email marketer, you want to provide killer content to your subscribers. You not only want to see people opening your emails –...

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The Great Email Personalisation Payoff

The Great Email Personalisation Payoff

The Great Email Personalisation Payoff: Even if you were making a strictly intuitive argument about applying the power of Big Data personalisation to email marketing, it would still make sense: Any of us respond better to a personalised query, a sales pitch that hits...

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How to build your database of customers

How to build your database of customers

  How to build your database of customers. We've noticed across our customers, that the average email marketing database increases by about 22.5% every year. Most retailers are getting switched on the techniques for growing their database, and here are a few of...

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A review of courier services in the UK

A review of courier services in the UK

With your delivery costs having an impact on both your profit margins and customer satisfaction, it’s crucial that you’re aware of the best and cheapest courier service for your business. Here’s the thing; while each shipping courier will base their delivery costs on...

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Comprehensive guide to dropshipping

Comprehensive guide to dropshipping

Everything you need to know about Dropshipping Get into dropshipping. Manufacturers ship products directly to your customer for you. You get all the upside without any of the inherent headaches. Once you have your Wix or Shopify account and your store set up, you’re...

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How to maximise your return on investment

How to maximise your return on investment

How to maximise your return on investment. A growing return on investment or ROI is what every business strives for, in order to increase their profits and revenue. Calculating ROI isn't simple. It largely depends on your business goals and strategies you implement to...

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Brexit: what does it mean for data protection law?

Brexit: what does it mean for data protection law?

The UK and the EU have – finally – agreed a Brexit trade deal, the draft EU-UK Trade and Cooperation Agreement ("Agreement"). The Agreement sets out the terms on which the EU and UK will trade following the end of the implementation period at 11 p.m. on 31 December...

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Ecommerce trends anticipated for 2021

Ecommerce trends anticipated for 2021

If you're hoping to get more traction for your eCommerce brand, drive more traffic and convert that traffic into buying customers, then it's important to know the latest trends shaping the industry. The year 2020 was a massive one for eCommerce given the effects of...

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Social media demographics to inform your brand strategy

Social media demographics to inform your brand strategy

User demographic statistics for any social media network are an essential piece of data for any marketing strategy. Just like how you want to know who uses your products and services, knowing who’s on what platform aids you in researching, advertising and marketing...

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Guide to increasing average order value

Guide to increasing average order value

For online retailers looking to boost profits, encouraging visitors to spend more can be just as important and can even have more impact than simply looking to drive more traffic to your site. There are plenty of proven and cost-effective techniques to increase...

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Reducing your rate of return (RoR)

Reducing your rate of return (RoR)

The e-commerce industry today is booming and shows no signs of slowing down. It does however come with its drawbacks. As customers don’t get the chance to try before they buy, to some degree, they are submitting to the fear of the unknown. When an item arrives, it may...

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The January Sales Email Marketing Guide

The January Sales Email Marketing Guide

The January Sale email marketing guide. This is a busy time of year for email marketers. The Black Friday/ Cyber Monday rush has been and gone, and Christmas is now just weeks away, so now is the ideal time to start preparing your email campaigns for the January...

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Comprehensive guide to email deliverability

Comprehensive guide to email deliverability

We are delighted to offer this comprehensive guide to email deliverability, Having spent time building a targeted email list, and your creative team has drafted some awesome emails. The problem then is email deliverability. So this guide is designed to overcome all...

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Why our customers love SwiftERM

There aren’t many things in business that actually stop you in your tracks and make you think “Wow, that’s amazing!”.
But SwiftERM has done just that for me, as the sales from it are huge.

Tony Troth MD Fisherman’s Friend