SwiftERM News Views and Information - SwiftERM

See Index for over 300 articles to support your site’s success

INDEX – to all articles

INDEX – to all articles

This is an INDEX - to all articles featured on this site for your company's success. Contrary to the BLOG (where articles are in date published order - at 30 per page), this INDEX features them all on one page, in Alphabetical order. It also provides an itemised list...

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Top 10 Data and Analytics Technology Trends

Top 10 Data and Analytics Technology Trends

Gartner, Inc. identified the top 10 data and analytics technology trends that can help organisations respond to change, uncertainty and the opportunities they bring in the next year. D&A leaders should use the following 10 trends as mission-critical investments...

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What is Predictive Content Personalisation

What is Predictive Content Personalisation

What is predictive content personalisation. The amount of content users now create and interact with has grown exponentially, and the profound effect it has had on the ways we consume information is impossible to ignore. Attention spans are dwindling and people have...

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How to improve your GoogleAds quality score

How to improve your GoogleAds quality score

What is Quality Score? How to improve your GoogleAds quality score. On a scale of 1-10, with 1 being the lowest and 10 being the highest, the Quality Score is Google’s rating of the overall user experience that your ads and landing pages provide when users search for...

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The Autoparts aftermarket in 2021

The Autoparts aftermarket in 2021

The autoparts aftermarket in 2021. The worldwide Automotive Aftermarket Parts Industry is forecast to achieve $723 billion in sales this year. The US alone accounts for $296 billion. The industry includes both OE and aftermarket parts, equipment, service, and...

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Social Commerce the online shopping experience

Social Commerce the online shopping experience

Social commerce the online shopping experience. Social commerce — the process of selling products directly on social media — is revolutionising the e-commerce industry.  In fact, the global social commerce market is estimated at $89.4 billion right now, and set to...

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Essential B2C marketing implementations

Essential B2C marketing implementations

Essential B2C marketing implementations. Technology and regulatory changes will require preparation. We asked marketing experts how they plan to tackle the next 12 months—here are the 18 topics they zeroed in on. All the best ways to market your business in the next...

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What next for Boohoo

What next for Boohoo

What next for Boohoo. Boohoo has had a more eventful pandemic than most. From booming sales to allegations of modern slavery to buying up household brands Debenhams, Dorothy Perkins and Burton, the Manchester-based firm has not been far from the headlines for the past...

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The definitive guide to reducing bounce rate

The definitive guide to reducing bounce rate

The definitive guide to reducing bounce rate. Accepting that your site has a high bounce rate is a little like accepting that maybe, just maybe, your child isn’t the best-looking kid in the playground. Sure, you think your precious little angel is just adorable (and...

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Beauty products – online analytics

Beauty products – online analytics

Beauty products online analytics. A fascinating piece of research carried out by Salience highlighted the winners and losers in the online beauty market in the UK, the annual insight report recently published. “We believe in publishing free insights to bring us closer...

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The importance of customer engagement

The importance of customer engagement

The importance of customer engagement. With so many ways to define it, it's easy to understand why customer engagement feels like such an elusive term. However, at their core, every definition of customer engagement is all about interactions between your customer and...

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Selling alcohol online analytical findings

Selling alcohol online analytical findings

Selling alcohol online analytical findings of success. An amazing piece of research carried out by Salience highlighted the winners and losers in the online alcohol market in the UK, the annual insight report recently published. "We believe in publishing free insights...

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Ecommerce Tracking in Google Analytics

Ecommerce Tracking in Google Analytics

Ecommerce tracking in Google Analytics - an introduction. By far the most popular tool to help track website performance is Google Analytics (GA). With over 30 million websites* currently using Google’s free program it is clearly the preferred choice for marketers...

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Advanced guide to customer acquisition

Advanced guide to customer acquisition

Advanced guide to customer acquisition. Mark Zuckerberg famously said “move fast and break things”, which might be useful advice in many situations, it may not be the best advice when it comes to customer acquisition. The decision to take your product to market and...

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The psychology of personalisation

The psychology of personalisation

The psychology of personalisation. Modern technologies, including artificial intelligence, machine learning and data analytics, make it easier to create the personalised experiences, products, services and communications that consumers desire. To create a perfect...

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Customer acquisition: the cost of key words

Customer acquisition: the cost of key words

Customer acquisition: the cost of key words. Without the visual presence of high street store fronts, retailers need to invest in drawing shoppers through their virtual doors. The costs of customer acquisition are on the rise and standing out from the crowd in an...

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The advanced guide to reducing your RoR

The advanced guide to reducing your RoR

The advanced guide to reducing your RoR. Studies have shown that very fair return policies increase sales without any increment of returns. Furthermore, Web Retailer also reports that if your online business has at least forty per cent repeat consumers, you’re likely...

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Product Sourcing for E-Commerce

Product Sourcing for E-Commerce

Product sourcing for ecommerce. On the surface, product sourcing for your e-commerce website sounds like the easiest part.  Know your product, find a supplier, import, and sell. But in reality, the process is a lot more complex than that. Sourcing good quality...

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Success dictated by marketing and product collaboration

Success dictated by marketing and product collaboration

Success dictated by marketing and product collaboration. Brands today are expected to thrive in a highly digital world, where consumers expect every interaction to be extremely engaging, efficient, and heavily tailored to their preferences. The reality, though, is...

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How to take advantage of predictive personalisation

How to take advantage of predictive personalisation

How to take advantage of predictive personalisation. With the rapid evolution of digital marketing, providing personalised content to customers has become an everyday reality. There’s no way back. Gone are the days of guessing customers’ needs, promoting your top...

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Factors affecting e-commerce profitability

Factors affecting e-commerce profitability

Factors affecting e-commerce profitability. The shift toward e-commerce in the last 2 years on consumer packaged goods (CPG) companies’ profitability, had the following themes emerge—some surprising, some less so. E-commerce margins are slim, at least initially—but...

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DNVB Sportswear giants gear-up

DNVB Sportswear giants gear-up

DNVB sportswear giants gear up for a hot summer. Adidas and its larger US-listed rival Nike (US:NKE) have centred their attentions on e-commerce, while simultaneously capitalising on the shutdown of high streets to take greater control over their digital offerings....

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Tactics & strategies for improving customer lifetime value

Tactics & strategies for improving customer lifetime value

Tactics and strategies for improving customer lifetime value. Customer lifetime value, or CLV, is a marketing metric that predicts the total worth of a customer to a business over the course of their entire relationship. In other words, how much money you or I might...

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Email marketing ROI and the biggest companies

Email marketing ROI and the biggest companies

Email Marketing ROI and the biggest companies. Of course you want the maximum ROI from your marketing efforts. Email offers the highest returns for marketers year after year. Last year email marketing’s return on investment was 42:1 on average, up from 38:1 the...

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Gucci remains the most popular luxury brand online

Gucci remains the most popular luxury brand online

Gucci remains the most popular luxury brand online. This year more than any other year before, the online popularity of the best luxury brands in the world is a dependable predictor of future sales but also a lifesaver for many luxury brands. Even the most digitally...

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