SwiftERM News Views and Information - SwiftERM

Tips, Tricks and Tactics. Over 250 articles to empower your success

Index – a compendium of articles features and news

Index – a compendium of articles features and news

A AOV - Average Order ValueAlcohol Biggest Market - USAcquiring New CustomersAutomatic, Totally not partialAutomatic Email, Essential guide,Analytics, Email Marketing you should knowAnalytics, Cognitive, Descriptive, DiagnosticAutomation, Marketing Software...

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Your email marketing questions answered

Your email marketing questions answered

Your email marketing questions answered. Email marketing can seem like a deceptively simple task at first glance, but once you get into the trenches, it becomes clear that it’s anything but. Luckily, we’re here to help point you in the right direction. We’ve answered...

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An effective list strategy is crucial to email marketing

An effective list strategy is crucial to email marketing

An effective list strategy is crucial to the overall performance of email marketing for small and medium-size businesses (SMBs). However, what are the most significant barriers to the success of an email list strategy, and how are SMBs overcoming them? Read on to...

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How predictive analytics helps you know your consumers

How predictive analytics helps you know your consumers

There are two branches of analytics that are used widely to describe ways we can summarize large amounts of data. The first way simply describes the data. We call this descriptive analytics. Descriptive analytics has a wonderful use. It helps us summarize the data...

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Pressures reshaping the fashion industry

Pressures reshaping the fashion industry

Reshaping the fashion industry. The crisis created by the coronavirus pandemic hit the fashion industry especially hard. Online shopping surged, but not enough to erase the damage done by store closings and economic worries, which caused people to curtail spending on...

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Top 10 Google Ad-Word Agencies in the US

Top 10 Google Ad-Word Agencies in the US

    The top 10 Google ad-word Agencies in the US. As Google is the largest and most trafficked site in the world, it's imperative that you have a Google advertising strategy. Finding the best Google Ads consultant, though, is a challenge. That's why we've created...

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Top 10 Courier Companies in the USA and Canada

Top 10 Courier Companies in the USA and Canada

The growth of courier industry in the USA is directly proportional to the growth of economic progress of the country. One of the first courier companies in the USA was Wells Fargo in 1852 which operated in the unorganised sector. Much water has flown through...

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Fastest Growing Ecommerce Businesses USA

Fastest Growing Ecommerce Businesses USA

In the United States, eCommerce business has turned into a booming industry for several years. Customers spent more than 600 billion USD in just the previous year with US retailers there. So, surely you got the idea of the market volume of e-commerce businesses in the...

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The Secret of Zara’s Success – customer co-creation

The Secret of Zara’s Success – customer co-creation

The Secret of Zara’s Success an exercise in Customer Co-creation. Zara is one of the world’s most successful fashion retail brands – if not the most successful one. With its dramatic introduction of the concept of “fast fashion” retail since it was founded in 1975 in...

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The fastest growing ecommerce companies in the UK

The fastest growing ecommerce companies in the UK

The fastest growing ecommerce companies in the UK. The eCommerce industry is exploding every day with new opportunities. With a huge market volume, it’s ruling the world. And, the UK is on trend. Since the online revolution started, thousands of companies have raised...

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A year that changed retail forever

A year that changed retail forever

A year that changed retail forever. For retailers, it felt like there was a lot of bad news, little did we know what was in store. Except... to some extent, we did know.  Many of the legacy retailers that survived a particularly tough year — think: J.Crew, Neiman...

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Ecommerce trending practises good to know

Ecommerce trending practises good to know

Ecommerce trending practises good to know. If there’s one thing the last year taught us, it is the art of adaptability. Business owners need to stay informed on the latest e-commerce trends to ensure competitiveness as the e-commerce market continues to grow.  The...

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Why you need email personalization software as well

Why you need email personalization software as well

Why you need email personalization software as well. There are plenty of analogies available, such as why you have a spare tyre in the boot of your car, spare keys, spare room. There is safety in numbers, lessons of history underlining the need for the security of a...

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Personalization is the future of email marketing

Personalization is the future of email marketing

Savvy SMBs appreciate that mail marketing is an absolute necessity to survive, let alone flourish. The essentials to grasp: By 2023, there will be an estimated 4.3 billion global email users, according to Statista. Since most users tend to look at promotional emails...

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Is big tech now just too big?

Is big tech now just too big?

The Covid crisis has turbo-charged profits and share prices. But are the big six now too powerful for regulators to ignore? The coronavirus pandemic has wrought economic disruption on a global scale, but one sector has marched on throughout the chaos: big tech....

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Ecommerce Explosion revamps retail fortunes

Ecommerce Explosion revamps retail fortunes

Ecommerce Explosion revamps retail. The 20's will be a digital decade for retail. That’s because the COVID pandemic catapulted global e-commerce into the future to bring the shopping mall to us.  E-commerce sales soared 55% year-over-year for January to July last...

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The ROI of predictive analytics platforms

The ROI of predictive analytics platforms

The ROI of Predictive Analytics platforms. In case you haven’t spent much time with web analytics, we’ll start by giving you this definition of predictive analytics (PA), courtesy of Wikipedia: ‘Predictive analytics is an area of statistics that deals with extracting...

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Simplifying the Ecommerce Data Consolidation Process

Simplifying the Ecommerce Data Consolidation Process

Simplifying the Ecommerce Data Consolidation Process. Today, data aggregators and data pools have the difficult job of compiling the eCommerce product data for hundreds of thousands or millions of products. This task is complicated by the fact that every product...

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Heralding Grocery Stores of the future

Heralding Grocery Stores of the future

Heralding Grocery Stores of the future. The future of grocery is here but it’s not evenly distributed. The future of grocery will be impacted by innovation in technology, and other ways to make shopping more of an experience, whether that’s in-person or digital. Post...

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The future of personalization – how to get ready for it

The future of personalization – how to get ready for it

The future of personalization - how to get ready for it. Personalization will be the prime driver of marketing success within five years. Here are the capabilities companies need to develop to stay ahead of the curve. The exciting promise of personalization may not be...

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How to boost your ecommerce store conversions

How to boost your ecommerce store conversions

How to boost your ecommerce store conversions. When people visit your e-commerce store, you want them to fill up their carts and spend lots of cash. That’s natural. But what if they don’t? Consumers lead active lives. They’re always hunting for information online, and...

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Developing profitable partnerships for ecommerce

Developing profitable partnerships for ecommerce

Developing profitable partnerships for ecommerce. If you lead a high-growth online business, no doubt you rely on ecommerce partners — agencies, tools, apps, and platforms — all with the goal of not only selling more but also enabling you to focus on your business’...

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Marketplace success key ecommerce metrics

Marketplace success key ecommerce metrics

Marketplace success key ecommerce metrics. When the Amazon founder, Jeff Bezos, was offered to sell advertising on the ecommerce marketplace store homepage, he answered that "It is one of the stupidest ideas I've ever heard." Nevertheless, he approved the idea, and...

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