Predicting what customers will buy next

"I predict that in the future you are going to be very rich"    You won't be surprised to know that predicting what customers will buy next - that crystal ball of predictions is already here.  Sitting behind your computer reading your statistics everyday,...

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A little of what you fancy does you good!

If we put this in front of you right now, would you eat it or ask for a healthy option instead?   To be fair this is an endemic preference honed through millions of years of evolution. How does an ecommerce retailer grasp the benefit of this most basic of human...

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SwiftERM – Pitch Deck

SwiftERM pitch-deck is provided for the convenience of those without time to scour the entire content of our website. It offers the salient points necessary to reach a supported decision to trial the system. It is also pertinent to our partners and client developers,...

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Attracting more buyers – customer acquisition strategy

Every brand’s growth depends on its ability to attract new customers and drive sales from existing customers. Attracting more first-time buyers requires a customer acquisition strategy that accounts for shifts in consumer behavior and the need for an omnichannel...

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Additional returns from existing consumers

Big data is changing the way predictive analytics runs, so that it is significantly more affordable, less complicated, and can be easily intergrated to any size of ecommerce websites. This allows for substantial improvements in recommendations shown to consumers,...

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How to install modules manually in Magento2

Here are the two ways that modules can appear in the system: Magento 2 give you an opportunity to manually install modules using 3 different methods: via composer, via ZIP-archive, and via your browser. The choice of a...

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SwiftERM announces Magento Technology Partnership

London/New York, – SwiftERM, the automated eCommerce predictive analytics email system for ecommerce, is thrilled to announce that we have successfully become a Magento Xcelerate Technology partner. This partnership provides SwiftERM with the ability to offer...

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Annual review of auto email predictive analytics 2018

A review of the curious, strange and odd from users of SwiftERM in 2018. It's been an enlightening year for users of our predictive analytics app SwiftERM, with its fair share of anomalies and peculiarities unique to this rather exclusive additional revenue stream....

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The 10 busiest shopping days to Christmas

The 28th and 27th December are the first and third busiest shopping days respectively in this year’s holiday calendar. Unsurprisingly the final Saturday before Christmas, 21st December, takes the second spot, with the remaining two pre-Christmas...

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The Email Marketing Automation Trends for 2019

Is email marketing dead? According to the latest Radicati Group Email Statistics Report, there will be 281 billion emails sent per day in 2018. That massive statistic seems to suggest email is still vital for a strong marketing strategy. However, marketers are not in...

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Shopping Cart Abandonment – top 10 reasons and cures

We've collected the top 10 reasons for cart abandonment. We'll be breaking down each cause in detail, and provide a quick overview of how you can eliminate cart abandonment and recover sales.   Top 10 Reasons for Cart Abandonment Cart abandonment is a problem....

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For visionaries, doubters, believers and sceptics

The predictive analytics system for visionaries, doubters, believers and sceptics There are those receptive to change and opposing them across the table are those beyond redemption, like old dogs who cannot be taught new tricks. Not then ideally compatible to the...

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Load a CSV of Products to leave out

We have added a new facility to SwiftERM today, allowing retailers to load a CSV file of selected products they wish to exclude from selection by the system. This will allow discontinued, seasonal and end of line products etc to be prohibited for selection in email...

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GDPR Compliance: 3 Key Actions that Merchants Need to Take

The EU's General Data Protection Regulation (GDPR) goes into effect on May 25th, 2018.  It is already having a major impact on merchants who target the EU. We want to share best practices we have received from conversations across our industry. Here are three ways...

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Easter Retail Preview

KEY POINTS British consumers spent an estimated £775 million last year on Easter-related products such as food and beverages, chocolates, greeting cards, decorations and flowers. We estimate that Brits will spend around £500 million on Easter items at food retailers...

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Why eCommerce Companies Should Use Predictive Analytics

Predictive analytics have been around for quite a while now but the take up has generally been low, perhaps because of the complexity and inhibitive costs.  However, with Big Data, things are changing rapidly, as more affordable and less complicated solutions are now...

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10 Predictions For Data Analytics in 2018

A new Forrester Research report, Predictions 2018: The Honeymoon For AI Is Over, predicts that in 2018 enterprises will finally move beyond the hype to recognize that AI requires hard work—planning, deploying, and governing it correctly. But Forrester also promises...

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Where Predictive Analytics Is Having the Biggest Impact

The big data revolution is upon us. Firms are scrambling to hire a new brand of analysts dubbed “data scientists,” and universities have responded to this demand by introducing data science courses into degrees ranging from computer science to business. Survey-based...

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Changes To MailChimp And What They Mean To You

If you’re using MailChimp to handle your email marketing needs, you should have received an email today stating that, "Starting October 31, single opt-in will become the default setting for all MailChimp hosted, embedded, and pop-up signup forms.” We've included it in...

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How to Integrate WordPress in Magento 2

Magento 2 is the most popular and perhaps the best ecommerce platform out there. However, to ensure that your Magento 2 store is successful, you need to attract a lot of traffic to it. There are many ways to drive traffic to your store but nothing works better than a...

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If you want to send emails with Magento

If you want to send emails with Magento you need to configure it to use an SMTP server – that is, the outgoing server that takes care of delivering your messages. Remember anyway that if you set a normal SMTP server on Magento – like the ones associated to Gmail or...

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A guide to international expansion with Magento Commerce

Paal Soberg, Certified Magento Solution Specialist and eCommerce Solution Consultant, recently put together a guide to internationalisation using Magento Commerce for Inviqa One of Magento’s major advantages to international retailers is its multi-store...

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Do multi-faceted ecommerce solutions confuse?

Do we have a problem that we didn't appreciate? Could it be that when being innovative, delivering one solution we thought we were adding value offering others too? Have we have blinded people into scepticism? SwiftERM set out to solve a problem. How best to use...

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How to install your SwiftERM plugin

For Magento: Installation Instruction Step 1: Enter your Magento Connect Manager. Log in to your Admin Panel. ... Step 2: Paste Extension Key  - sent on registration. Now you are redirected into Magento Connect. ... Step 3: Extension Installation. Come back to...

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SwiftERM Release for Magento 2 NOW Available!

We are delighted to announce the release via new Magento Marketplace, of SwiftERM on Magento 2, available from today! Here. SwiftERM is the world's only fully automated email marketing system, designed specifically for ecommerce. Using the system requires a simple...

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How to Improve your Ecommerce Customer Retention

The age of the online shopper means customers are becoming less loyal and interested in brands. Instead, they are searching for the best deals elsewhere. And whilst a lot of retailers are suffering from the Amazon-effect, there are equally retailers who are rising to...

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How to avoid spam filters

  If you’re like most marketers, when it comes to your email marketing efforts you’re probably spending most of your time thinking about building your email list, designing great emails and writing amazing copy. This of course is at huge cost, both financially...

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16 Brands Winning at Shoppable Content

Undoubtedly, online retailers are wising up to the fact that today’s consumers are part of a new rich-media-driven world order in which making a purchase is often the result of contact with multiple brand touchpoints. They’re realising that content is a vital...

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How to Calculate Customer Lifetime Value in Ecommerce

What is customer lifetime value? In ecommerce, CLV is the value a customer contributes to your business over their entire lifetime at your company. The main methods of calculating CLV are split between historic and predictive CLV: Historic CLV (Good indication of...

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How to Calculate Cost of Customer Acquisition

The customer acquisition cost (CAC or CoCA) means the price you pay to acquire a new customer. In its simplest form, it can be worked out by: Dividing the total costs associated with acquisition by total new customers, within a specific time period Do not get this...

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SwiftERM sponsors US eCommerce Growth Workshops

SwiftERM are proud sponsors of forthcoming US eCommerce Growth Workshops on the 28th & 29th June at Fora Cleckenwell and Grant Thornton, Reading. We join Lucid Fusion, Department for International Trade and Shopify Plus, in association with Avalara, Grant...

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Finding Messages using Outlook Search Terms

For Microsoft Outlook users, one quick and easy way to find your stored Email messages is by using Outlook Search Terms.  It is a simple, fast, and powerful way to find your messages! Have you ever needed to find a message stored in your Inbox.. hmmmm….  well…....

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How much do email marketing staff really cost?

 This calculator accounts for all the hidden costs that can easily be overlooked and reveals the true cost of an employee. SwiftERM is a totally automatic email remarketing system, the only one in the world that is! If you're serious about a like for like comparison...

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10 Reasons You Should Migrate to Magento 2 in 2017

When announced back in 2014, it promised to improve performance, scalability, streamline customisations and use higher quality code to support all of this, with simplified integrations too! Three years on and: We’ve listed 10 reasons why we’re recommending...

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Five Things To Watch In AI And Machine Learning In 2017

Without a doubt, 2016 was an amazing year for Machine Learning (ML) and Artificial Intelligence (AI). During last year, we saw nearly every high tech CEO claim the mantel of becoming an “AI Company”. However, only a few companies were actually able to monetize their...

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Emarsys becomes a SwiftERM partner

New York, Mar. 21, 2017 -- Emarsys becomes a SwiftERM partner - Emarsys, the leading provider of cloud marketing software for B2C companies, announced that it has become a SwiftERM Technology Partner, joining a best-of-breed community committed to accelerating the...

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Omnichannel marketing, the way forward

Of all the marketing buzzwords that have emerged over the last two decades, perhaps no other has resonated as strongly as one: omnichannel. A product of the 1990s digital revolution, the term first emerged in the world of retail, where marketers were uniquely...

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Digital Marketing Trends for 2017

The 14 top rated digital marketing trends for 2017   To help the decision on which technique to choose, we expanded upon the short labels you see in the graph to help scope the response more carefully. For example, 'Big Data' is a nebulous term, but when we...

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The retail challenge for profitable customers

Challenges in the retail industry The retail challenge for profitable customers is that today’s retailers need to do three things simultaneously: increase customer revenue, decrease marketing costs, and continue to be relevant. This is not easy, particularly when you...

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How to update the SwiftERM Magento Extension

Introduction We recommend that you keep your Magento extension up-to-date. Magento extension is frequently updated and our latest extension version can always be checked here. Detailed Guide To update SwiftERM Extension, log in to your Magento website and...

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New appointments herald bright future

SwiftERM is delighted to confirm has appointed Win Marketing, ND Marketing and Absolute Marketing to expand its global operation. Win Marketing to serve Magento platform clients, offer consultants help clients that are under-resourced or simply just aren't sure what...

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SwiftERM wins coveted award

SwiftERM Distinguished With 2016 SaaS Awards For Email Marketing Software For few years already, FinancesOnline.com professionals are facing with the task of selecting the best available email marketing services and exposing them to the attention of their readers. As...

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Stylesheet design – achieving the ultimate performance!

Before starting SwiftERM, I had the privilege of being in an enviable place for over a decade, looking after, the marketing and advertising for some extremely prestigious companies. Some of the world's best creatives walked through the doors of clients: Liberty, Next,...

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SwiftERM opens New York office on Madison Avenue

SwiftERM, based in London, extended their offices to central New York on Tuesday 6th December. Opening a second office will enable SwiftERM to better serve existing customers in the surrounding areas as well as reach a new, wider customer base. The impressive space is...

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SwiftERM releases new version for Woo Commerce

We are incredibly excited to announce the release of SwiftERM to the Woo Commerce platform for Wordpress https://en-gb.wordpress.org/plugins/swifterm/.   The only 100% automated email software in the world for ecommerce, it is also fully integrated into Trustpilot for...

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Abandoned Cart Email, Cart Abandonment Remarketing

Abandoned Cart Email and Cart Abandonment Remarketing is becoming an increasingly hot potato. The idea that 70% online consumers engage with your site to the point where they are about to check out and abandon is nerve wracking.The Baymard Institute, an eCommerce...

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The essential guide to improving email deliverability

The essential guide to improving email deliverability: The simplest question in email marketing might also be the one with the most complicated answer. As an email marketer, you want to provide killer content to your subscribers. You not only want to see people...

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Inviqa Group partners SwiftERM

Inviqa Group - the award winning Magento Enterprise Agency, are the latest company to become partners with SwiftERM, offering their clients the automatic intelligent email remarketing software. Patrick Schaeffler, Group Partnership Manager...

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Blacklist Checker avoiding potential pitfalls

SwiftERM takes helping our clients very seriously, including ensuring they do not fall foul of potential pitfalls. One such potential is having your IP put on a blacklist, so we would like to offer clients this Blacklist Checker. You can check to see if your IP...

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Email Retargeting – The Future of Email Marketing

Email marketing is one of the primary methods used for lead generation by business owners and can lead to incredibly good results. However, the key to success with every online marketing campaign, including sending targeted email blasts to your loyal subscribers, is...

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How to build your database of customers

 We've noticed across our customers, that the average email marketing database increases by about 22.5% every year. Most retailers are getting switched on the techniques for growing their database, and here is a few of the principals typically employed. Included in...

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Email Marketing is Evolving

While newsletters and one-off campaigns will always have their place in your email marketing strategy, the smartest companies are starting to setup automated email campaigns that trigger off of a user’s actions. Better still consumer actions that trigger an...

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Studies on cart abandonment and email retargeting

Basket abandonment is an inevitability in ecommerce as it's all to easy for shoppers to lose interest, decide to buy from a competitor, balk at delivery charges, or back out because they were only browsing,  and these new case studies reveal more reasons behind...

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Important Google Shopping Updates Around the Corner

Important Google Shopping Updates Around the Corner February 11, 2016 | Posted at 3:34 pm | By Laura Lane Do you advertise on Google? Over the next few months, Google will start to require Global Trade Item Numbers (GTINs) for any new,...

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Email remains the best digital channel for ROI

As with many things in digital, there's always someone proclaiming the imminent death of email. Its 'killers' are said to include social media, instant messaging, and spam. However, it's still here, it works, and we can prove it. According to our Email...

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Contextual Marketing – being on the money

Contextual marketing, is the buzzword of the day. “It’s a hot one, right up there with personalization and omnichannel retail,” says Brendan Witcher, principal analyst at Forrester Research, a research and advisory company. It is also something of a Rorschach test:...

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“Report spam” is the new “unsubscribe”

Why delivering your e-mails into users inbox became so hard and what you can do to about it If you are an email marketer you know that ISPs are making your life harder. A lot has worsened in 2015 and you have probably seen your deliverability rate fall to the ground....

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Impact of Mobile Use on Email Engagement

We work in an increasingly mobile-oriented world. The Pew Research Center found that the use of phones to read email doubled between 2009 and 2013, and the November 2014 Ericsson Mobility Report estimates that smartphone subscriptions and traffic per phone will...

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Getting The Call-To-Action Right For Email

I read recently Getting The Call-To-Action Right For Email article from my friend Kath Pay, at Cloud-IQ: There are three main steps in the conversion process within email: 1: Convert to open 2: Convert to click 3: Convert to final objective (generally on landing page)...

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Why emails capture wandering sales

  WHY RE-MARKETING EMAILS CAPTURE WANDERING SALES Revenue Rescue Why emails capture wandering sales. Today’s consumers have it made. Mobile devices have been deeply integrated into the shopping process, giving shoppers more control over when and where they shop....

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The Power of Email Remarketing

Have you ever been to a store, tried on a pair of jeans and just before you go to the checkout and pay, you change your mind and decide to leave?The Power of Email Remarketing This scenario takes place millions of times per day. If you're in a mall, the store clerk...

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The successful route to email riches!

If you're a humble down-trodden retailer why not search for an easier way; who says that in order to succeed you have to flog yourself to death? There are plenty of reports corroborating that servicing existing clients is 6 times more cost effective than acquiring new...

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Obliterate irrelevant email content

What Customers Want From Marketing Emails DO YOUR SUBSCRIBERS READ YOUR EMAILS? What Consumers Want From Email Marketing   This is heavy stuff. The data contained in this report comes from a nationwide internet survey of U.S. adults, which was conducted from...

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MapR Report on Email Performance

MapR Technologies recent forecast a ten-fold increase in data volumes by 2020. Moreover, networking specialist Cisco System estimates there will be 50 billion connected devices in the same timeframe. MapR also projects that the accelerated performance of OpenTSDB also...

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Email Marketing Driving Highest ROI

Email Marketing Driving Highest ROI The DMA National Email Client Survey 2015 summary: Email Marketing Driving Highest ROI The DMA's latest research using DBA data shows how email marketing is progressing as respondents expressed an increase in ROI as they are...

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Consumers avoid Irrelevant Email Content

Online Consumers avoid Irrelevant Content, According to Study National Survey Reveals Up to Two-Thirds of Adults Would Stop subscribing to Emails if Shown Wrong Content  Portland, OR—According to the results of the Online Personal Experience study, nearly...

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The Great Email Personalisation Payoff

The Great Email Personalisation Payoff Data proves that personalised email succeed, but many businesses aren’t applying it. CEO David Swift explains why, and how to get your company on board. Even if you were making a strictly intuitive argument about applying the...

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Why our customers love SwiftERM

There aren’t many things in business that actually stop you in your tracks and make you think “Wow, that’s amazing!”. But SwiftERM has done just that for me. Our sales from emails has gone through the roof, as we can now convert over 40% of our abandons.

Tony Troth MD Fisherman’s Friend