Stylesheet design and automatic population - SwiftERM

Personalised product selection software for ecommerce marketing

Stylesheet design and automatic population

The product selection is personalised – to each consumer 

Each email uses the language offered by the platform. The layout remains constant for familiarity, but the product selection changes depending on the demands and whims of the recipient, based on that individual’s browsing and buying habits. No two emails are the same and each one changes, as a new one is sent.

On-brand, consistent and 100% automated

With the greatest of accuracy, we utilise your content, in each email, created and sent. Being totally automated there is no possibility for error, deviation or omission. The emailed images only ever come from the highest resolution folder on your platform to ensure the greatest possible clarity and definition. We use SendGrid to despatch selections.

To read more about the power of the SwiftERM stylesheet design, the investment involved, the volume of A/B testing conducted, and the overall effect that creates such enormous success, click the Liberty image on the left. 

The recipient is named in a salutation if identified on your database

The lead item is the product with the highest buying propensity

This style sheet was the highest performing version used over a 10 year period across 3 blue-chip mail order companies, of it’s nearest alternative, and it remains constant

The body copy of the lead item is the full description not truncated, displayed together with the price

12 further products are shown as lineage only. Still the highest potential buying propensity ranked order, with price

The retailer may amend the signature panel to suit taste such as provide additional contact information or more touch points

All images are taken from the highest resolution folder for greatest clarity in HTML

If the recipient is not able to open HTML, the email is sent in plain text format

The subject line of the email is always the title of the lead item.

The language used in each email is taken from the the website and therefore appropriate to the recipient

All emails have individual and collective tracking codes from which browsing and sales data are captured

6 further display products appear next in order, each have a limited area of copy description, all show price

Selection of products is strictly by greatest buying propensity

A unique extra algorithm for 3 items that were most commonly bought by those purchasing from the selection above

Link provided so the recipient can adjust subscription or opt-out

A SwiftERM logo is included which links to our website

Trustpilot logo auto-added here if applicable

Intelligent software – that learns

SwiftERM uses a machine learning algorithm, so every nuance and subtlety which influences each individual consumer’s buying decisions are maximised to the full.  

To further ensure accuracy each selection has a series of tracking codes so that the recipient’s browsing and buying information can be monitored, to better serve future selection. This enables the retailer to appreciate the distinction of sales attributed to us exclusively, with transparency, clarity and accuracy. 

SwiftERM is intelligent software – it learns, it uses this information to better serve each consumer, using their behaviours which illustrate taste, preference, attitude and influence, to define their individual personality traits. It applies this knowledge to all future emails.


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