We all like to get value for money don’t we, no one likes to feel cheated, as if they have missed out. Perhaps deprived of something in addition to, or, but for a little effort, enjoyed having without paying more. It’s a natural human trait. Not because it makes you a better person or because you air on the side of caution, but more likely because you appreciate how hard-earned your money or resources are, or that you may have been brought up on mottos such as “waste not want not”, or “a stitch in time – saves nine” etc. And let’s face it, marketing budgets are under equally immense pressure to perform too, as do those who wield them.
How would you feel then if, with everyone and their dog clamouring for your attention, you were to discover juicy, ripe, low-hanging fruit (additional turnover) right under your nose, that for whatever reason no one, not even you, had noticed before, yet simply missed? Your hard work and effort, long hours, care, dedication and application get you the benefits they deserve. But what else was there, but for knowing?
Your database of consumers all could, if nurtured and cultivated in the right way spend considerably more of their filthy lucre with you. But this isn’t rocket science, you know this already. Much of your daily effort goes into trying to achieve this. What if therefore, but for the sake of perceptive insight on an individual consumer basis, you could prove there is more? You already know how difficult it is to find respected, professionally acclaimed, usuable predictive analytics software. Ours does just one job, delivering, on average, more than 10% monthly additional revenue from your existing customers.
The method is simple, first learn everything that each individual consumer has ever bought, and when. Next, look at everything they click on, and learn from each nuance. What do they come back to, what do they never buy, regardless of how many times they click on it? What are their favourite things? Which they do buy from you, when and why?
Now multiply this by the typical number of page views, clicks and impressions, made when they visit your site. With a typical Ecommerce Enterprise store it is pretty obvious that this can’t be done manually. Now chuck into this equation, the “elephant in the room”, which is that you are already trying to cajole, massage and eke out the maximum value from each consumer. Typically software that identifies the individual and presents the appropriate product pages, in anticipation, for them. Frustrating for some, perfect for others.
Don’t forget we are only talking about existing consumers here, so no expenditure, time or resources spent to capture new customers, as that highly precious ship has already sailed, with every drop squeezed out of it, and continues to do so.
Next, turn your attention to all the massed resources in terms of time, staff and overheads involved in your marketing and promotional emails. Honed and trimmed to precise parameters to maximise ROI, and potentially returning as much as 20 – 25% of your entire turnover, if a variety of authorities are to be believed, Gartner, Forester, Neilson etc
But there is one option that often gets ignored. There is a software that does a single task for you perfectly. SwiftERM ignores the hype, the ballyhoo and razmataz of promotions. It operates quietly and perpetually, without a means to interfere or manipulate it; solely for and on behalf of each individual consumer. It’s automatic and as is the nature of a reciprocal agreement, you don’t spend anything on staff. It has the lowest returns rate, the lowest unsubscribe rate and yet delivers in volume.
You might not like that you can’t get your mitts on it, but that would defeat the purpose, because the consumer can rely on the fact that, regardless of whatever else happens in their life, when this email arrives it only ever has products selected, that they themselves have made some kind of hand in that cause it to only contain products they themselves appreciate and are highly likely to buy imminently.
So does it work? You betcha! Launched in 2015, SwiftERM publishes a variety of stats from a variety of verticals, Fashion, Automotive, Beauty & Healthcare, to Shoes and Petfood, so you can see what to expect. These are companies that use all the other tools as well in their repertoire, exactly as you do, and still walk away with pockets full of greater returns, without having to go and search out pastures new. They didn’t believe it either at first.
Perpetually refined analytics and investment in ever greater identification within the program is made to deliver ever greater returns. All available, without cost, for you to test and verify for yourself in a free month’s trial. We appreciate that it sounds similar to something you might have already, but it isn’t. So unique is SwiftERM that it is the only software “in the world” that Trustpilot allow to send product reviews out with each consumer’s product selection. We include this gift freely to any of their customers for free. They haven’t allowed us to do that without considerable scrutiny. What is more, after the trial, it costs about a third that of Mailchimp, with no staff costs needed. Don’t waste a couple of years before you think it worth investigating, those profits can’t be recouped.
Enjoy the trial, by clicking here to register today.
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