Omitting products from selection upgrade - SwiftERM

We have added a new facility today, allowing you to upload a CSV file of products that you would prefer not to be included among products to be displayed within your emails by the system. Products such as discontinued lines, seasonal goods and end-of-line products, orb those competing for consumer’s interest, can now be deselected in email content for your convenience. We store all your customer purchase and impressions made from each visit to your site, from which to most accurately identify imminent individual purchase potential.

This facility further encompasses this drive to ever-better profitability for you, by providing the mean for the system to concentrate on products identified as the cor business and trading objectives. Which allows you to concentrate on the products you wish to feature. This was a client’s recommended enhancement, which we are delighted to have included, and hopefully reflects our care and appreciation of client’s needs and wishes.

Omitting products from selection upgrade

Retail promotions and campaigns management can help companies to accomplish specific goals such increased leads conversion rate, improved inventory turnaround cycle, revenue growth, improved sales conversion, increased average customer LTV (life-time value). We’ve included a link to understand how to calculate this value. We appreciate that carefully managed trade promotion is one of the most cost-effective solutions to quickly increase sales of slow-moving goods or to quickly reduce inventory for end-of-life and to-be-discontinued products and improve the bottom line by reducing product inventory write-offs.

However, you may have separate campaigns and incentives running in a variety of places, be it Google Ads, press, TV etc, so confusing, or indeed diluting exposure or data=capture occasionally brings the necessity to limit where they are seen. Often not core business, lessening the time and effort concentrating, on these commonly lower margin products, is important. To further ease this burden, it may be useful to consider promotional and incentive tracking software.

We look forward to offering further enhancements in the coming months.

Omitting products from selection upgrade

We hope you enjoyed this article, intended to help improve our client’s profitability. It reflects the care SwiftERM offer. If you haven’t already done so, then please enjoy a FREE month’s trial and let us know what you think. Register, call us on 0207 998 3901, book a call with us or Zoom ID 964 515 7464 


Other articles of interest below:
(Index to all articles here)

Predictive analytics delivers immediate benefits
Understanding Permission – using data
A profitable and necessary addition to your marketing mix