Missing out on something for nothing. We all like value for money, no one likes to feel deprived of something in addition to normal, that they can enjoy without paying more. It’s human nature. Not because it makes you a better person or because you air on the side of caution, it could be because you appreciate how hard-earned your money or resources are, or that you may have been brought up on mottos such as “waste not want not”, or “a stitch in time – saves nine” etc, or equally you might simply feel more deserving than anyone else.
How would you feel then if, with everyone and their dog clamouring for your attention, you were to discover juicy, ripe, low-hanging fruit (additional turnover) right under your nose, that for whatever reason no one, not even you, had failed to appreciate the significance of before, yet simply missed? Your hard work and effort, long hours, care, dedication and application get you the benefits they deserve. But what else is there, but for knowing?
Your database of consumers all could, if nurtured and cultivated in the right way, spend considerably more with you. But this isn’t rocket science, you know this already. Much of your daily effort goes into trying to achieve this. i.e lower ROR and higher CLV. Consider the effect of having perceptive insight on an individual consumer basis, you could achieve more? You already know how difficult it is to find respected, professionally acclaimed, usuable predictive analytics software.
Our method is simple, first learn everything that each individual consumer has ever bought, then everything they click on, and learn from every nuance. What do they come back to, what do they never buy, regardless of how many times they click on it? What are their favourite things? Which they do buy from you, when and why?
Now multiply this by the typical number of page views, clicks and impressions, made when they visit your site. With a typical ecommerce site it is pretty obvious that this can’t be done manually, but needs serious computer function. Now include into this equation, the “elephant in the room”, which is that you are already trying to cajole, massage and eke out the maximum value from each consumer. SwiftERM is software that identifies the individual and presents the appropriate product, pertinent to that person in anticipation of exactly the appropriate opportunity.
Don’t forget we are only talking about existing consumers here, so additional overhead, time or resources spent to capture new customers, as that highly precious ship has already sailed, with every drop squeezed out of it, and continues to do so.
Next, turn your attention to all the massed resources in terms of time, staff involved in your marketing and promotional emails. Honed and trimmed to precise parameters to maximise ROI, returning as much as 20 – 25% of your entire turnover, if a variety of authorities are to be believed, Gartner, Forester, Neilson etc.
SwiftERM ignores the ballyhoo and razmataz of promotions. It operates quietly and runs perpetually in the background for you, supplementing your income. It’s automatic, returning a significant reduction in your ROR as a consequence, and the lowest unsubscribe rate, yet it delivers in volume.
Personal interference would defeat it’s purpose, because the consumer can rely on the fact that, regardless of whatever else happens in their life, when this email arrives it only ever has products they by their actions selected, that they had a hand in, that cause it to only contain products they themselves appreciate and are highly likely to buy imminently.
SwiftERM publishes a variety of case studies from a assorted verticals, Fashion, Automotive, Beauty & Healthcare, to Shoes and Petfood, so you can see what to expect. These are companies that use many other marketing tools in their repertoire, and still walk away with pockets full from greater returns, without having to go and search out pastures new.
Perpetually refined analytics and investment in ever greater identification within the program is made to deliver ever greater returns. All available, without cost, for you to test and verify for yourself in a free month’s trial.
So unique is SwiftERM that it is the only software “in the world” that Trustpilot allow to send product reviews out with each consumer’s product selection, which we include for free to any of their users.
We hope you enjoyed this article, intended to help improve our client’s profitability. It reflects the care SwiftERM offer. If you haven’t already done so, then please enjoy a FREE month’s trial and let us know what you think. Register
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