There is some fantastic and exciting news here at SwiftERM as our new machine learning algorithm goes live. For the last couple of months, we have been developing a brand new advanced machine learning algorithm for our system. This is how we personalise email product selection and retargets customers using their own personal browsing and buying habits. Noting abandoned purchases and ensuring it develops an ongoing relationship. Victor Genin from Tel Aviv, a specialist “machine learning” technician, worked as the lead project developer, and together his team have taken 6 months of continuous effort to bring the project to fruition. Machine learning is an application of artificial intelligence (AI) that provides systems with the ability to automatically learn and improve from experience without being explicitly programmed. Machine learning focuses on the development of computer programs that can access data and use it to learn for themselves.
The company has invested heavily in this the most potent of new technologies, and we are delighted to announce it has now been launched, which makes SwiftERM more powerful and effective. It has been tested for the past few weeks on several Enterprise and Commercial platforms. This ensured the system integration worked perfectly, with a few modifications for load-balancing, it has begun to deliver significant results, indeed they are significantly exceeding expectations.
New client trials have enjoyed an uplift of between 4% – 6% in excess of the average 10.26% attribution seen throughout the last 12 months. This is a huge increase for an already successful ecommerce plugin. ”While we appreciate these are staggering figures,” said David Swift CEO. SwiftERM have introduced a new policy of offering everyone continuous use of the system until such time that it delivers 4x the monthly cost. The company is not only confident of the system potential but are prepared to back it up with substantial verification too.
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