Making sure it’s right products at the right time! How does an ecommerce retailer grasp the benefit of this most basic of human instincts? Which put simply is “that in order to consolidate preferences which in turn maximize your sales you need to offer the right products, at the right time, to the right people”. You don’t need an accountancy qualification to appreciate that your profits come from that.
Email marketing is the primary source of go-to income available. Therefore the email content, the products offered, should likewise always be “on the money”, namely the things they are most likely to buy. So what is the distinction here? Well marketing and promotional email content attempts to balance the volume of stock available to that offered to the right group of consumers. But consider what if the products you are trying to sell are perceived as “good for you” rather than what they want.
Imagine you have just bought in 6 pallets of a blue product, and all your focus goes into moving it as soon as possible. But consider what if 20% of them already have blue. Which is why you spotted it was a good seller in the first place. There is no point trying to continue to shove it down their throat again, that group now wants red. Or put more simply, your return will be greater from products that are identified, by each individual consumer, as those they will buy imminently.
Consider then your existing email campaigns. What if, in addition to your existing email programme, you had one exclusively to capture this opportunity, running perpetually in the background? A highly sophisticated piece of software that identified the precise products that each individual consumer will buy next. SwiftERM supplements the return from your existing database of consumers, using all the data on everything they have ever bought, as well as everything they click on, hover over, come back to, reordered etc to maximum effect. Your CLV customer lifetime value goes through the roof. plus the RoR rate is negligible, being automatic the GP is the Nett, the basket size grows exponentially, and the suppressions rate is half that of promotional and marketing emails.
SwiftERM is a predictive analytics algorithm solely and exclusively to address this for you, populating stylesheet and send them exactly the right products that individual wants, at that exact moment. Totally automatic therefore with zero additional overheads.
If you would like to establish whether it is viably for you, we offer if to you for free for a month. You are thereafter free to come and go as you please anyway, as we don’t tie people into notice periods, so all in all as one marketing exec told us recently, “it’s a no brainer!”. We are Microsoft Partners, and further partner with a variety of sophisticated analytics companies, that would gladly work independently of us, with you, to not only verify our stats, but help you understand them more carefully to define your overall activities more cost-effectively.
Finally, if you hungry and want a burger and someone offer’s you a burger, you will eat it. If you want a burger, and someone offers you a fillet-o-fish you won’t be as happy, we hope this clarifies exactly where the money is.
We hope you enjoyed this article, intended to help improve our client’s profitability. It reflects the care SwiftERM offer. If you haven’t already done so, then please enjoy a FREE month’s trial and let us know what you think. Register
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