Index - to all articles featured on this site - SwiftERM

This is an INDEX – to all articles featured on this site for your company’s success. The INDEX is in Alphabetical order. It provides an itemised list at the top of each section of what is featured below. Each image is a link.

To help us we would be delighted if you let us know topics you’d particularly like us to feature, so we can get our team researching it for you. We also highlight key articles where we are seeing higher traffic volumes and feel it worthwhile to be more significantly featured. Our policy is to research and write articles that benefit our clients, which may range from Fashion Retailers to Bike Shops, and Supermarkets to Hardware Stores. We hope you enjoy the site.

A

AOV – Average Order Value
Alcohol Biggest Market – US
Acquiring New Customers
Automatic, Totally not partial
Analytics, Email Marketing you should know
Analytics, Cognitive, Descriptive, Diagnostic
Automation, Marketing Software Guide
Acronyms, a Guide for Ecommerce
AMP, What is is and who needs it
AOV, Loads of ways to increase

Additional returns from existing Consumers
Automatic email Marketing, Annual review
How to offend your customers and alienate people
Automatic, latest Email trends revealed
Granular Analytics Incorporated in Algorithm
Awards, Winning coveted Finances Online
Abandoned Cart Email and Remarketing
Automation is the Future of Ecommerce
Accelerate Ecommerce Growth, How to
Automatic, Email totally not partial
Selling alcohol online analytical findings

The auto parts aftermarket in 2021
Accelerated Mobile Pages v Progressive Web Apps
DTC alcohol sales bright future
Amazon dominates but share of markets vary
How shipping can reduce cart abandonment
Leveraging Marketing Attribution for Ecommerce
How predictive personalisation smashes AOV
Powerful customer acquisition tools
Real-time analytics getting it right

Guide to increasing average order value
Powerful customer acquisition tools
The ecommerce guide to acquiring new consumers
The difference between descriptive, diagnostic, predictive and cognitive analytics
How shipping can reduce cart abandonment
Email Marketing Analytics – what you should know
Leveraging Marketing Attribution for Ecommerce
The Marketing Automation Software Guide
How to offend your customers and alienate people
Additional returns from existing consumers
Abandoned Cart Email, Cart Abandonment Remarketing
Latest Email Marketing Automation Trends Revealed
Selling alcohol online analytical findings
Granular analysis incorporated in algorithm
SwiftERM wins coveted award
Automation is the future of ecommerce

Featured Article:

Automation is the future of ecommerce

Automation is the future of ecommerce. The thing is, as a business scales, the demands and complexity also increase. In this article, we’ll discuss what automated e-commerce exactly is, the tools, and the best practices.

Automation in eCommerce is the usage of multiple software applications and related instruments that create a sequence of processes, which eventually reduces redundancy, removes disconnectivity, increases growth and efficiency, and simplifies flow

SwiftERM guide to ecommerce acronyms
Automation is the future of ecommerce
How to accelerate ecommerce growth
What is AMP and who actually needs It?
Loads of ways to increase Average Order Value
DTC alcohol sales bright futur
The Auto parts aftermarket in 2021
Accelerated Mobile Pages v Progressive Web Apps
Real-time analytics getting it right

B

Basket Value – see AOV
Big Tech – Is it too big
Beginners guide, to ecommerce websites
Biggest Challenges in ecommerce today
Brexit – How it effects GDPR
Band Strategy, Social media demographics
Brexit Economic Predictions
BFF, How one email program will become
Benefits, Email Delivers

 

Black Friday, promotional Ideas
Black Friday, Places to promote
Blindsided, only at your peril
Blacklist Checker, avoid pitfalls
Brand Identity, How to create an authentic
BIMI, What marketers should know
Online bike store rankings
Beauty products online analytics
Definitive guide to reducing bounce rate
Brand ambassadors the ultimate guide

Beauty market is conquering ecommerce
The necessary mindset for small business

BIMI and what email marketers should know
How to create an authentic brand identity for your business
Social media demographics to inform your brand strategy
Promotional ideas for Black Friday
Places to Promote – Black Friday – Cyber Monday
Beauty Market is Conquering E-Commerce
Beauty products online analytics
The definitive guide to reducing bounce rate
Brand ambassadors the ultimate guide
The necessary mindset for small businesses

C

CLV – Customer lifetime Value
Tactics and strategies for improving CLV
Click through rate – CTR
Courier Companies – US
Courier Companies – UK
Consolidation of Ecommerce Data
Conversions –  How to Boost
How to Improve your Customer Retention
How to calculate your Customer Acquisition
Call to Action, Getting it right for Email
Top Online Shopping Categories
The New Customer Decision Journey
Cigars & Cigarettes, Impact and Recovery
Consumer Packaged Goods, Selling insights
Cigars, Companies, Retailers, Brands
Competitor Analysis, Digital Marketing
Understanding cost per acquisition

eCustomers, Acquiring New
Consumers Avoid Irrelevant Email Content
Challenges, biggest in ecommerce – see B
Content Marketing, How to cure 10 major issues
Contextual Marketing, being on the money 
Corona Virus Economic Effects
Consumer Goods, marketing by Type
Cart Abandonment, reasons and cures
Shoppable Content, brands winning
Studies on Cart Abandonment
Customers, What they want from Marketing
Catering to more discerning customers
Consumers, Transforming spending habits
Cosmetics Marketing and Ecommerce
Customers, the Value to the right ones
Content personalisation, is not web personalisation
Cart Abandonment, how to reduce your

 

Customer acquisition: the cost of key words
Advanced guide to customer acquisition
The importance of customer engagement
Interest in CRO at an all-time high
The content marketing trend in fashion
The Divide Between Customer Service and Marketing
Which Comes First: CRO or Personalisation?
CRO How to uplift your optimisation
CPG Industry Trends 2021-2025
How to increase your Customer Lifetime Value
How to measure your campaign success
What is cross-channel attribution?
The ecommerce guide to China 2021
Predictive personalisation the future of CX
Consumers delighted attention is personal
Building the next-gen customer experience
Retailers take top slots in US CX Index
The new cookie laws and you
Champagne embraces direct to consumer sales
Ecommerce and the cigar market 2021
How to improve your customer acquisition strategy
Why consumers can’t make decisions

The ecommerce guide to acquiring new consumers
Contextual Marketing – being on the money
How to boost your ecommerce store conversions
How to calculate customer lifetime value
How to improve your click through rate
Fastest Growing Ecommerce Businesses USA
A review of courier services in the UK
Top 10 Courier Companies in the USA and Canada
Simplifying the Ecommerce Data Consolidation Process
Consumers avoid Irrelevant Email Content
How to Diagnose and Cure 10 Major Content Marketing Problems
How to calculate your customer acquisition cost
Catering to More Discerning Shoppers
Cosmetics Marketing and Ecommerce
How the Coronavirus Affected Consumer Behaviour
Marketing consumer goods by type
Cart Abandonment reasons and cures
Improve your Ecommerce Customer Retention
16 Brands Winning at Shoppable Content
Studies on cart abandonment and email retargeting
The Value of Keeping the Right Customers
The 10 busiest shopping days of Christmas
What customers want from marketing emails
Top online shopping categories
eCommerce trends that will define the cosmetics industry this year
Insights into selling consumer packaged goods online
The new customer decision journey
Transformed consumer spending habits
Cigar and Cigarettes Impact and Recovery
Ecommerce cigars, the companies, brands and retailers
Content personalisation is not web personalisation
Digital Marketing Competitor Analysis
How to reduce your cart abandonment ratesHow to reduce your cart abandonment rates
Understanding cost per acquisition
Tactics & strategies for improving customer lifetime value
Customer acquisition: the cost of key words
Advanced guide to customer acquisition
The importance of customer engagement
Interest in CRO at an all-time high
The content marketing trend in fashion
The Divide Between Customer Service and Marketing
Which Comes First CRO or Personalisation
CRO How to uplift your optimisation
CPG Industry Trends 2021-2025
How to increase your Customer Lifetime Value
How to measure your campaign success
What is cross-channel attribution?
The ecommerce guide to China 2021
Predictive personalisation the future of CX
Consumers delighted attention is personal
Building the Next-Gen Customer Experience
Retailers take top slots in US CX Index
The new cookie laws and you
Why consumers can’t make decisions
Ecommerce and the cigar market 2021
Champagne embraces direct to consumer sales
How to Improve Your Customer Acquisition Strategy

D

Digital Fashion Platform
Digital Marketing Analytics Critical
Downturn, How to thrive in an economic
Dropshipping, Comprehensive guide
Deliverability, Comprehensive Guide
Deliver, When rapid is no longer an option
Deployment, how to avoid Disaster
Understanding Data-Analytics
DIY, B & Q cash in on lockdown

Data Analytics, 10 predictions to know
Digital Marketing trends you need to know
Digital Channel, Email Best for ROI
Digital Marketing, getting Customers 
Deployment, Avoiding Disasters
Product Diversity, Why ecommerce needs
Data, simplifying ecommerce consolidation
Database, How to build  – Customers
Data Driven Marketing, Importance
Comparison International Data Privacy

 

The ultimate guide to dynamic pricing
Applying data science boosts ecommerce
DTC allows FMCG brands to feed their consumers obsession

Digital Fashion Platforms: Zara meets Netflix
Why Digital Marketing Analytics Are Crucial to Success
Why data-driven marketing is so important
Getting and Keeping Customers through Digital Marketing
Email remains the best digital channel for ROI
How to thrive in an Economic Downturn
Comprehensive guide to dropshipping
Comprehensive guide to email deliverability
When rapid delivery is no longer an option
10 Predictions For Data Analytics you need to know
Digital marketing trends you need to know
Why ecommerce needs product diversity

Featured Article

Why ecommerce needs product diversity

Why ecommerce needs product diversity. Product diversification — AKA adding new or modified products or services to your business offering — can be a great way to increase profits and stabilise your earnings. Like most things in business, it’s not without its risks.

Here’s what you need to know about product diversification and if it’s right for your business.

Avoiding ecommerce deployment disaster
Avoiding ecommerce deployment disaster
Simplifying the Ecommerce Data Consolidation Process
Understanding Data Analytics in E-Commerce Retail
Comparison on international data privacy
How to build your database of customers
B & Q cash in on lockdown
Direct-to-Consumer Marketing Overtakes DNVB
The ultimate guide to dynamic pricing
Applying data science boosts ecommerce
DTC allows FMCG brands to feed their consumers obsession.

E

Email Personalization more than getting…
Ecommerce Companies – Fastest Growing UK
Ecommerce Companies – Fastest Growing US
Ecommerce Trending Practises
Email Personalization practises
Ecommerce Data Consolidation – see C
Email, the benefits it delivers
ESPs, Choosing the best for you
Easter Retail Ecommerce Review
Make Emails your Priority
Ecommerce Marketing Tactics
Ecommerce, Global Economy Future
Ecommerce Explosion Revamps Retail
Opportunities for Ecommerce growth

Easter – a Catalyst for Change
Email content, consumers avoid irrelevant
Ecommerce Marketing Channels
Ecommerce, Biggest challenges today see B
Ecommerce Marketing, Everything you need to know
Email Marketing rules, latest guide
Email deliverability, guide to improving
Ecommerce Trends
Email Marketing Made Simple
Email Marketing strategy Tip for Success
Ecommerce Companies, Why use predictive analytics
Email Marketing is Evolving
Ecommerce Growth, How to Accelerate
Email Marketing, List Strategy
Improving your email response rates
Email Marketing ROI and the biggest companies
Why emails capture wandering sales

Factors affecting e-commerce profitability
Critical Ecommerce Technology Trends
Ecommerce personalisation critical focus
The complete guide to ecommerce marketing​
Must-Have Tools For Scaling Ecommerce
Can’t afford the time to send emails
Laying the foundations for successful ecommerce
The biggest ecommerce challenges today
E-bikes sale soar this summer
The call-to-action email guide
What is the future of ecommerce

 

Ecommerce Marketing Tactics for advanced retailers
How to accelerate ecommerce growth
Ecommerce the future of global economy
Why emails capture wandering sales
Email personalization more than just getting their name right
The fastest growing ecommerce companies in the UK
Fastest Growing Ecommerce Businesses USA
Ecommerce trending practises good to know
Why you need email personalization software as well as
Ecommerce Explosion revamps retail fortunes
Fastest Growing Ecommerce Businesses USA
Consumers avoid Irrelevant Email Content
Ecommerce Marketing Channels, Tactics & Tools
Everything You Need to Know About Ecommerce Marketing
Latest guide to email marketing rules
Improving email deliverability guide
Email Marketing Made Simple: A step by step guide with examples

Featured Article
Email marketing made simple, a step by step guide

Email marketing has been around forever, and for good reason. It’s the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels.

In this guide, we’ll walk you through the entire process of setting up your email marketing funnel so that you can acquire leads and generate sales, 24/7.

Ecommerce trends anticipated for 2021
E-Commerce Explosion Revamps Retail
The 2nd Tier of Email Marketing
The benefits email delivers for your business
Choosing the best email marketing software
Email marketing strategy and tips for successful campaigns
Easter retail ecommerce review
Why eCommerce Companies Should Use Predictive Analytics
Make Email Marketing your priority (No Matter What Anybody Tells You)
Email Marketing is Evolving, why you must keep up
An effective list strategy is crucial to email marketing
Improving your email response rate
Opportunities for ecommerce growth post-lockdown
Email marketing ROI and the biggest companies
Factors affecting e-commerce profitability
Critical Ecommerce Technology Trends
Ecommerce personalisation critical focus
The complete guide to ecommerce marketing
Must-Have Tools For Scaling Ecommerce
Can’t afford the time to send emails
Laying the foundations for successful ecommerce
The biggest ecommerce challenges today
E-bikes sales soar this summer
The call-to-action email guide
What is the future of ecommerce?

F

Fastest Growing – Ecommerce Businesses US
Fastest Growing – Ecommerce Businesses UK
Fashion, Email Marketing Latest Guide
Founder & CEO shares his knowledge
Future Technology used in Email marketing
Fashion Ecommerce Trends to Capitalise on
Pressures reshaping the Fashion Industry
Emerging Fashion Trends, Individualism
The State of Fashion, Industry Statistics
The State of Fashion – the next 12 months

Fashion Industry, Ecommerce Growth & Data
Exploring DTC for Fresh produce businesses
Personalisation central to fashion marketing
Full-stack observability helps business prioritise innovation
The biggest UK fashion houses by market capitalisation
The ultimate guide to fashion ecommerce business planning
How to scale ecommerce fashion brands

Pressures reshaping the fashion industry
Top Fashion Retail eCommerce Trends happening now
Ecommerce Fashion Industry Growth and Data
Fastest Growing Ecommerce Businesses USA
The fastest growing ecommerce companies in the UK
Latest guide to E-commerce Fashion Email Marketing
SwiftERM’s founder and CEO shares his knowledge
The future of technology used in email marketing
Fashion Ecommerce trends to Focus on
Individualism and Emerging Fashion Trends
The State of Fashion – Industry Statistics 2021
The State of Fashion: the next 12 months
Exploring DTC for Fresh Produce Businesses
Personalisation central to fashion marketing
Critical Ecommerce Technology Trends
Full-stack observability helps business prioritise innovation
Biggest UK fashion houses by market capitalisation
The ultimate guide to fashion ecommerce business planning
How to scale ecommerce fashion brands

G

Grocery Stores of the Future
Google-Ad Agencies, top UK
GDPR – How it’s effected by Brexit
GDPR Compliance Actions for Retailers
Grocery, the latest online shopping trends
Grocery Revival, The Great – Choices to come
Google, Top 10 Ad-Words Companies US
Grocery, Essential Ecommerce Success
Grocery, Struggling to Profit from Online
Unlocking new markets in Fresh Produce

Ecommerce tracking in Google Analytics
How to improve your GoogleAds quality score
An appetite for opportunity (Grocery)
Online grocery to double by 2025
How to use Google Analytics for ecommerce

Email personalization more than just getting their name right
Top Google-Ad Agencies in the UK
Brexit: what does it mean for data protection law?
GDPR Compliance Actions for Merchants
The latest Online Grocery Shopping Trends
The great grocery revival – great choices in what’s to come
Top 10 Google Ad-Word Agencies in the US
Essential Grocery Ecommerce Success Checklist
Grocery struggling to profit from online boom
Ecommerce unlocking new markets for fresh produce
Ecommerce Tracking in Google Analytics
How to improve your GoogleAds quality score.
An appetite for opportunity
Online grocery to more than double market share by 2025
How to use Google Analytics for ecommerce

H

How, why and What we do
Hosting, problems of high volume
Hosting, top 10 ecommerce platforms
Homeware Opportunity in Ecommerce
High street sales tipped to surge,br>How Household Care Brands Can Win Online

Summary – how, why and what we do
High Traffic Websites Problems to Consider
Top 10 Best eCommerce Platforms in 2021
The homewares ecommerce opportunity in retail
How Household Care Brands Can Win Online

I

International Expansion, with Magento
Installing SwiftERM is easy and simple
Turn Personalisation into Individualisation
Individualism and emerging fashion trends
(Individualism see Personalisation)
Customer identity and access management (CIAM)
The Inventory Management guide for ecommerce
Inventory metrics for ecommerce

A guide to international expansion with Magento
Installing your SwiftERM plugin is simple and easy
Turn ecommerce personalisation into individualisation
Individualism and Emerging Fashion Trends
Customer identity and access management (CIAM)
The Inventory Management guide for ecommerce
Inventory Metrics for Ecommerce

J

January Sales
The New Customer Decision Journey

The January Sales Email Marketing Guide
The new customer decision journey

K

Key Ecommerce Metrics
Important KPIs for Ecommerce

Marketplace success key ecommerce metrics
The Most Important KPIs for an Ecommerce Business

L

 

A Lazy Man’s way to Riches, Predictive
List Strategy, Crucial for Email Marketing
The state of Brand Loyalty
Strategies to Skyrocket Ecommerce Loyalty
Comprehensive guide to loyalty Programs
Gucci most popular luxury brand
Luxury marketing getting it right
Live-streaming stressing real-time aspects
Luxury brands in 2021: DM & CX

Predictive analytics a lazy mans way to riches!
An effective list strategy is crucial to email marketing
The State of Brand Loyalty
Strategies to Skyrocket Ecommerce Customer Loyalty
A comprehensive guide to ecommerce loyalty programs
Gucci remains the most popular luxury brand online
Luxury marketing getting it right
Live-streaming stressing real-time aspects
Luxury brands in 2021: DM and CX

M

Metrics – Key Ecommerce
Mistakes Wines Companies make
Marketing Channels, tactics and tools
Marketing Consumer goods by Type
Microsoft, SwiftERM partners
Marketing Automation Software Guide
Marketing, Email strategy Tip for success
Mobile Phone, Impact on Email Engagement
Marketing, Advanced Ecommerce Tactics
Monetisation, Personalisation driven
Marketing Channels, The most lucrative

Missing out on Something for Nothing
Magento, How to install modules manually
Magento, International Expansion Guide
Multi-Faceted Solutions Email, so they Confuse
Machine leaning, the future
Machine leaning, The Next Wave
Multi-Channel Distribution, Key
Marketing, Why Data-Driven is so important
Understanding the Multichannel Conundrum
What marketing methods have the highest ROI

Essential B2C marketing implementations
The definitive guide to mobile commerce
Must have Martech for fashion ecommerce
The marketing dilemma for small businesses
How mobile-friendly is your e-commerce site?

Marketplace success key ecommerce metrics
Mistakes wine companies make in ecommerce
Why data-driven marketing is so important
Marketing consumer goods by type
Ecommerce Marketing Channels, Tactics & Tools

Featured Article
Ecommerce Marketing Channels Tactics and Tools

Huge networks, like Google and Facebook, will continue to offer new ways to reach customers and attract more advertising dollars. With that in mind, here’s a list of the best channels, tactics, and tools to consider when crafting your ecommerce marketing plan.  

Microsoft partner with SwiftERM
The Marketing Automation Software Guide
Email marketing strategy and tips for successful campaigns
Missing out on something for nothing
How to install modules manually – Magento2
A guide to international expansion with Magento
If you want to send emails with Magento
Do multi-faceted ecommerce solutions confuse
The future of machine learning
Next Wave Of Enterprise Software Powered By Machine Learning
Impact of Mobile Use on Email Engagement
The Key To Mastering Multi-Channel Distribution
Ecommerce Marketing Tactics for advanced retailers
Personalisation Drives Retention and Monetisation
Understanding the multichannel conundrum
The most lucrative ecommerce marketing channels
What marketing methods have the highest ROI
Essential B2C marketing implementations
The definitive guide to mobile commerce
Must have Martech for fashion ecommerce
Customer experience will drive MarTech
The Marketing Dilemma for Small Businesses
How mobile-friendly is your ecommerce site?

N

New York Offices Opened
Neiman Marcus the business of emotions

SwiftERM opens New York office on Madison Avenue
Neiman Marcus the Business of Emotions

O

Opportunity, Missing Glaring Obvious
How to offend your customers and Alienate
Omitting Product from Selection
Omnichannel Marketing, the way forward
What is an omnichannel marketing strategy
Strategies for omnichannel personalisation
Creating an online store marketing strategy

 

Missing glaringly obvious opportunities!
How to offend your customers and alienate people
Omitting products from selection upgrade
Omnichannel marketing, the way forward
Why omnichannel ecommerce is essential
Strategies for omnichannel personalisation
Creating an online store marketing strategy

P

Personalisation the Future of Email
Personalization – How to get ready for it
Profitable Partnerships for Ecommerce
Personalization, must have for online shops
Platforms, top 10 ecommerce
Personalization, the great email payoff
Email Personalization more than just get…
Email predictions
Permission, understanding
Product Diversity, ecommerce necessity
Ecommerce Top Channel for Petfoods
Turn Personalisation into Individualisation
Personalisation drives Monetisation
Petfood, Consumers seeking sustainability
Personalisation software for greater profits
Hyper personalisation getting it right
Problems of personalisation in ecommerce
Consumers seek sustainability in Petfood
Lack of ecommerce costs Primark
Predictive personalisation to boost revenue

Predictive and cognitive Analytics, difference
Propensity response Models in Predictive analytics
Predicting What your customers will buy Next
Right Products at the Right Time
Pitch Deck, Comprehensive
Predictive Analytics, Why ecommerce companies
Predictive Analytics,  having the greatest impact
predictive Analytics, Immediate benefits
Profitable Customers, Securing the retail Challenge
Predictive Analytics, A lazy Man’s Way to Riches
Parallel processing, A Guide to best Email practise
Predictive Analytics, A Beginners Guide
Predictive Analytics, know your consumer
Personalisation the future of Ecommerce
Stats showing the Power of Personalisation
How to win at Ecommerce Personalisation
Personalisation technology, what’s the big deal
Why segmentation is not personalisation
Content personalisation is not web personalisation
Closing the big personalisation gap

 

How to take advantage of predictive personalisation
Product sourcing for ecommerce
The psychology of Personalisation
What is predictive content personalisation
Definitive guide to a strong product portfolio
Essential Guide to Ecommerce Pricing Strategies
The ecommerce guide to PPC strategies
The importance of personalisation in ecommerce
Digital personalisation at scale
Critical personalisation issues to know
Predictive personalisation software to use now
Personalisation always outperforms segmenting
Corroboration on the ROI of personalisation
Why marketing personalisation is so important​
What influences product returns
50 stats showing the power of personalisation​
Personalisation gap grows despite boom

Personalization is the future of email marketing
Personalisation technology, what’s the big deal?
Hyper personalisation getting it right
How to win at ecommerce personalisation
Developing profitable partnerships for ecommerce
Personalisation Drives Retention and Monetisation
Personalization the “must-have” for online shops
The future of personalisation – how to get ready for it

Featured Article
The future of personalisation – how to get ready for it

Personalization will be the prime driver of marketing success within five years. Here are the capabilities companies need to develop to stay ahead of the curve. The exciting promise of personalization may not be here yet (at least not at scale), but it’s not far off. Advances in technology, data, and analytics will soon allow marketers to create much more personal and “human” experiences across moments, channels, and buying stages. Physical spaces will be reconceived, and customer journeys will be supported far beyond a brand’s front door.

Top 10 Best eCommerce Platforms in 2021
The Great Email Personalisation Payoff
Email personalization more than just getting their name right
Email Predictions

Featured Article
Propensity – response models in predictive analytics

Propensity models also called likelihood to buy or response models, are what most people think about with predictive analytics. These models help predict the likelihood of a certain type of customer purchasing behaviour, like whether a customer that is browsing your website is likely to buy something. This helps marketers optimize anything from email send frequency to sales staff time, to money, including discounts.

Propensity – response models in predictive analytics
Understanding Permission – using data
The difference between descriptive, diagnostic, predictive and cognitive analytics
Personalization the future of Ecommerce
Predicting what customers will buy next
The right products at the right time!
SwiftERM offer comprehensive Pitch Deck
Why eCommerce Companies Should Use Predictive Analytics
Where Predictive Analytics Is Having the Biggest Impact
Predictive analytics delivers immediate benefits
The retail challenge to secure profitable customers
Predictive analytics a lazy mans way to riches!
Parallel processing, a Guide to best Email Practise
A beginner’s guide to predictive analytics
Why ecommerce needs product diversity
Ecommerce to become top channel for pet products
How predictive analytics helps you know your consumers
Turn ecommerce personalisation into individualisation
Stats Showing the Power Of Personalisation
Consumers seeking sustainability in pet food
Personalisation software options to enhance profitability
Why segmentation is not personalisation
Problems of personalisation in ecommerce
Content personalisation is not web personalisation
Personalisation what’s going on?
Why personalisation dominates marketing ROI
Marketers are embracing hyper-personalisation
Lack of ecommerce costs Primark dearly
Predictive personalisation to boost revenue
Marketers Will Abandon Personalisation
How to take advantage of predictive personalisation
Product Sourcing for E-Commerce
The psychology of personalisation
What is Predictive Content Personalisation
Definitive guide to a strong product portfolio
Essential Guide to Ecommerce Pricing Strategies
The ecommerce guide to PPC strategies
The importance of personalisation in ecommerce
Digital personalisation at scale
Critical personalisation issues to know
Predictive personalisation software to use now
What influences product returns
50 stats showing the power of personalisation
Personalisation always outperforms segmenting
Corroboration on the ROI of personalisation
Why marketing personalisation is so important
Personalisation gap grows despite boom

Q

 Your email marketing questions answered

Your email marketing questions answered

R

The ROI of Predictive Analytics Platforms
ROI – How to maximize
Reducing your Rate of Return (RoR)
Return rates, profitability
Improve your customer Retention
Who are the best personalisation retailers

Retargeting The future of Email Marketing
ROI, Email Best Digital Channel
Remarketing, The power of Email
Retention, personalisation drives
Improving your email response rates
The advanced guide to reducing your RoR
The perfect solution for reducing return rates
SaaS Marketing Metrics that Boost ROI
How to reduce your rate of return

The ROI of predictive analytics platforms
How to maximise your return on investment
educing your rate of return (RoR)
Ecommerce Return Rates – Profitability
Improve your Ecommerce Customer Retention
Email Retargeting – The Future of Email Marketing
Email remains the best digital channel for ROI
The Power of Email Remarketing
Personalisation Drives Retention and Monetisation
Improving your email response rate
Closing the big personalisation gap
The advanced guide to reducing your RoR
The perfect solution for reducing return rates
SaaS Marketing Metrics that Boost ROI
Who are the best personalisation retailers
How to reduce your rate of return

S

Supply chain Strategies for Ecommerce
Social media Demographics Brand Strategy
Shopify, How to configure your plugin
Segmenting, A death knell tolls
How to avoid Spam Filter
How much do Staff really cost?
Stylesheet Design – achieving the Ultimate
Shopping, Top Online Categories

Catering to More Discerning Shoppers
Stats showing the power of Personalisation
Software, personalisation option for profit
SaaS, factors to consider when selecting
Will subscription become preferred choice
Has Big Data made customer segmentation redundant?
DNVB Sportswear giants gear-up
Success dictated by marketing and product collaboration

 

 

Social Commerce the online shopping experience
Best Practices for Your Supply Chain
The social commerce role in omnichannel marketing
SME growth being led by DTC
Choosing Shopify email personalisation software
How to create a social media strategy
How to create a social media strategy (Part 2)
Essential social media metrics​

Supply Chain Strategies for E-Commerce
Social media demographics to inform your brand strategy
Creating your Shopify SwiftERM Plugin
Segmenting for email, a death knell tolls
How to avoid spam filters
How much do your staff really cost?
Stylesheet design – achieving the ultimate performance!
Top online shopping categories
Catering to More Discerning Shoppers
Stats Showing the Power Of Personalisation
Personalisation software options to enhance profitability
Factors to consider when selecting a SaaS vendor
Will subscription become the preferred choice for ecommerce
Has Big Data made customer segmentation redundant?
DNVB Sportswear giants gear-up
Success dictated by marketing and product collaboration
Social Commerce the online shopping experience
Best Practices for Your Supply Chain
The social commerce role in omnichannel marketing
SME growth is being led by DTC
Choosing Shopify email personalisation software
How to Create a Social Media Strategy
How to Create a Social Media Strategy (Part 2)
Essential social media metrics

T

Traffic, High volumes problems
Thive, How to in an economic downturn
Technology, The future used in Email
Trustpilot, become Technical Partners
Trending, Ecommerce Practises to know
Monetising customer journey touchpoints
Top 10 Data and Analytics Technology Trends
How transactions are becoming more frictionless
The top ecommerce trends right now
Retailers evolving their tech stack

Choosing a tech-stack for ecommerce development
Gartner identifies 10 technology trends
What’s driving the toy industry in 2021​

High Traffic Websites Problems to Consider
How to thrive in an Economic Downturn
The future of technology used in email marketing
Trustpilot becomes technical partners to SwiftERM
Ecommerce Marketing Tactics for advanced retailers
Ecommerce trending practises good to know
Monetising customer journey touchpoints
Top 10 Data and Analytics Technology Trends
How transactions are becoming more frictionless
The top ecommerce trends right now
Retailers evolving their tech stack
Choosing a tech-stack for eCommerce Development
Gartner identifies 10 technology trends
How to Create a Social Media Strategy

U

UX, Ecommerce Trends
Unsubscribe, the New Spam
Secret ingredients of the Uniqlo strategy
UK ecommerce statistics 2021
US Ecommerce by Category 2021

The evolving world of UX eCommerce Trends
Report spam has become the new unsubscribe for all email
Secret ingredients of the Uniqlo strategy
UK ecommerce statistics 2021
US Ecommerce by Category 2021

V

Vertical market and online selling
EU VAT changes for ecommerce July 2021

Vertical market and online selling
EU VAT changes for ecommerce July 2021

W

Winery Ecommerce Data Reveals Key
Wine companies, Mistake
Wandering Sales, Email best to Capture
Selling Wines DTC, an Industry Shift
Wine DTC Opportunities to take advantage
Wine, Ecommerce and Industry innovation
A bullish outlook on global fine wines
Champagne and Burgundy lead boom
GFG announce best UK online wine retailers 2021
Wine consumption and sales strategies
A guide to wine ecommerce digital disruptors

 

Some useful wrinkles for wine ecommerce
Increasing ecommerce revenue for tech savvy wine merchants
The belle époque for wine ecommerce
Increasing ecommerce revenue for tech savvy wine merchants

Winery eCommerce Data Reveals Keys to Growing Sales
Mistakes wine companies make in ecommerce
Why do emails capture wandering sales
Selling Wine DTC heralds an industry shift
Wine DTC opportunities to take advantage of

Featured Article
Wine DTC opportunities to take advantage of

Reading the stats and data from the wine industry of sales so far this year, you could be forgiven to believe it is anything but gloriously successful to be in the wine retailing business right now. Of course apart from those still loitering under the misapprehension that retail alone will prevail, the big winners are those heavily into ecommerce sales, those that are on the bandwagon already. Lockdown provided the perfect opportunity for consumers to sample, develop or diversify their tastes and preferences across country, vineyard, grape and vintage, changes which would have been unprecedented otherwise.

Wine e-commerce and industry innovation
New DTC strategies for selling wine
A bullish outlook for the global fine wine market
Champagne and Burgundy lead boom
GFG announce best UK online wine retailers 2021
Wine consumption and sales strategies
A guide to wine ecommerce digital disruptors
Some useful wrinkles for wine ecommerce
Increasing ecommerce revenue for tech savvy wine merchants
The belle époque for wine ecommerce

X

Y

The year that changed retail

A year that changed retail forever

Z

Zara’s Secret of success..
Zara launches it’s own cosmetics line.
The marketing and advertising strategy of Zara
Zara tops pre-pandemic levels
Zara always stay one step ahead

The Secret of Zara’s Success – customer co-creation
The marketing and advertising strategy of Zara
Zara launches its own cosmetics line
Zara tops pre-pandemic levels
Zara always stays one step ahead