Swift Archives - SwiftERM
Contextual Marketing – being on the money

Contextual Marketing – being on the money

Contextual marketing is the buzzword of the day. “It’s a hot one, right up there with personalization and omnichannel retail,” says Brendan Witcher, principal analyst at Forrester Research, a research and advisory company. It is also something of a Rorschach test:...
Impact of Mobile Use on Email Engagement

Impact of Mobile Use on Email Engagement

We work in an increasingly mobile-oriented world. The Pew Research Center found that the use of phones to read email doubled between 2009 and 2013, and the November 2014 Ericsson Mobility Report estimates that smartphone subscriptions and traffic per phone will...
Getting The Call-To-Action Right For Email

Getting The Call-To-Action Right For Email

Getting The Call-To-Action Right For Email. When creating call-to-actions, be mindful of the fact that email is a push channel and the website is a pull channel—a key difference oft-forgotten when creating call-to-actions for emails. With a pull channel such as a...
Why do emails capture wandering sales

Why do emails capture wandering sales

Why emails capture wandering sales: Today’s consumers have it made. Mobile devices have been deeply integrated into the shopping process, giving shoppers more control over when and where they shop. In fact, many predict that smartphones will drive more shopping...
Obliterate irrelevant email content

Obliterate irrelevant email content

DO YOUR SUBSCRIBERS ACTUALLY READ YOUR EMAILS?   This is heavy stuff. The data contained in this report comes from a nationwide internet survey of U.S. adults, which was conducted from March 2-4, 2015. The survey was designed by TechnologyAdvice Research,...