Retail Development Archives - Page 2 of 37 - SwiftERM
Why omnichannel ecommerce is essential

Why omnichannel ecommerce is essential

What is an omnichannel marketing strategy? Hubspot describes it as, “the ability to deliver a seamless and consistent experience across channels, while factoring in the different devices that consumers are using to interact with your business.” Convenience reigns...
Exploring DTC for Fresh Produce Businesses

Exploring DTC for Fresh Produce Businesses

The Challenges of Direct-to-Consumer Models in Fresh Produce Exploring DTC for Fresh produce businesses. DTC sales are not new—ecommerce websites have been operating on this basis for two decades now—and thus the concerns that come with this approach are...
Understanding cost per acquisition

Understanding cost per acquisition

Understanding cost per acquisition. Cost per Acquisition (CPA) is one of the most important metrics that marketers should track and measure. Why? Because your CPA will give you an estimate of how much your new customers are costing you and help you determine whether...
High Street sales tipped to surge

High Street sales tipped to surge

High street sales tipped to surge. With the UK coming out of lockdown everything is set to change. The number of shoppers visiting retail parks and essential shops in March shows consumers have missed bricks-and-mortar shops, says Springboard. The analyst predicts a...
Lack of ecommerce costs Primark dearly

Lack of ecommerce costs Primark dearly

Lack of ecommerce costs Primark dearly. Over the last six decades, Dublin-headquartered Primark has made a name for itself as a keystone high-street player, basing its business model on offering discount pricing at physical locations while shunning the ecommerce...