Predicting what customers will buy next

“I predict that in the future you are going to be very rich”   You won’t be surprised to know that predicting what customers will buy next – that crystal ball of predictions is already here.  Sitting behind your computer  perfecting...
A little of what you fancy does you good!

A little of what you fancy does you good!

If we put this in front of you right now, would you eat it or ask for a healthy option instead?   To be fair this is an endemic preference honed through millions of years of evolution. How does an ecommerce retailer grasp the benefit of this most basic of human...