Ecommerce Masterclass Archives - SwiftERM
Luxury basks in paradigm shift to online

Luxury basks in paradigm shift to online

Luxury basks in paradigm shift to online. Luxury is back in business, with Bain & Company forecasting that sales of personal luxury goods will finish out the year 29% higher than last year, at $324.3 billion — a 1% increase from pre-pandemic times. But like much...
Improving marketing technology ROI

Improving marketing technology ROI

Improving marketing technology ROI. Digitally savvy brands invest in combinations of key tech solutions to ensure that their martech drives business value. After the pandemic broke out marketing leaders cut back sharply on many expenses —except for their spending on...
The wine world in the year to come

The wine world in the year to come

The wine world in the year to come. The wine industry is emerging from yet another chaotic year of conducting business in the middle of a global pandemic. Between catastrophic weather events (including California wildfires, devastating April frosts in France and...