Ecommerce Masterclass Archives - SwiftERM
Personalisation cures digital fatigue

Personalisation cures digital fatigue

Personalisation cures digital fatigue. Today’s customers expect digital communications to be convenient and efficient, but they’re also experiencing digital fatigue. And that means organisations face a multi-part challenge: how to address consumer preferences while...
Ecommerce concern as wine demand falls

Ecommerce concern as wine demand falls

Ecommerce concern as wine demand falls. Bordeaux’s winemakers are divided over calls for the European Union to pay them to rip up their vines to curb a glut of unsold claret. The row comes after the Bordeaux Wine Council backed a plan to limit wine production in the...