SwiftERM News Views and Information - SwiftERM

Click on Index (below) for full list of over 400 articles to empower your ecommerce strategy

An appetite for opportunity

An appetite for opportunity

An appetite for opportunity. Influenced by lifestyle and behavioural shifts, consumers are increasingly making choices based on goals ranging from healthier living and ethical consumerism to greater convenience and stricter budgeting. Never has the maxim ‘you are what...

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Leveraging marketing attribution for ecommerce

Leveraging marketing attribution for ecommerce

Leveraging Marketing Attribution for Ecommerce. Just because ecommerce has become reasonably ubiquitous does not mean that in-store retail shopping is dead. In many cases, ecommerce brands are opening brick-and-mortar locations. Companies such as Five Below,...

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Retailers evolving their tech stack

Retailers evolving their tech stack

Retailers evolving their tech stack. Now more than ever, retailers are looking for solutions to create more seamless in-person and digital customer experiences. But while blending of in-store and online provides consumers with significantly more flexible shopping, it...

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Live-streaming stressing real-time aspects

Live-streaming stressing real-time aspects

Live-streaming stressing real-time aspects. Live shopping is still a young medium, but retailers and social media platforms alike already are taking advantage of its biggest strength: directly connecting consumers and brand representatives in real time. It’s one thing...

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The retail challenge to secure profitable customers

The retail challenge to secure profitable customers

The retail challenge for profitable customers is that today’s retailers need to do three things simultaneously: increase customer revenue, decrease marketing costs, and continue to be relevant. This is not easy, particularly when you consider that retailers need to...

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How shipping can reduce cart abandonment

How shipping can reduce cart abandonment

How shipping can reduce cart abandonment. Consumers are spending more money online than they do in brick-and-mortar stores, particularly during the busy holiday season. But these same online shoppers do something else that all retailers hate: They fill up carts...

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Top trending posts of 2020-21

Top trending posts of 2020-21

Top trending posts of 2020-21. We are delighted to reveal the winners of our Top 10 most popular posts for the last 12 months, here at SwiftERM. Not a huge surprise that the most popular happens to be about Zara, the world's leading fashion retailer. Most of our...

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Critical Ecommerce Technology Trends

Critical Ecommerce Technology Trends

Critical ecommerce technology trends. Technological advancements have had a huge impact on the ecommerce world, transforming the way consumers connect with brands and empowering them to shop more effectively. Driven by the convenience of getting products delivered at...

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Personalisation always outperforms segmenting

Personalisation always outperforms segmenting

Personalisation always outperforms segmenting. Performance marketers today face a conundrum. On the one hand, you’re tasked with creating marketing campaigns that appeal to wide—and sometimes very different—groups of prospects. On the other, those campaigns and...

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How to increase your Customer Lifetime Value

How to increase your Customer Lifetime Value

How to increase your Customer Lifetime Value. There are two ways to grow your business. The first is to acquire new customers, but that takes an acknowledged 6x greater expense. The second is to focus on retaining existing clients and increasing their lifetime value...

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Predictive personalisation software to use now

Predictive personalisation software to use now

Predictive personalisation software to use now. Since we launched SwiftERM, we’ve had the privilege of working with innovative marketers like Meta, Interactivated, and Sweet Analytics. They’ve become active ambassadors of our predictive personalisation software that...

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US Ecommerce by Category 2021

US Ecommerce by Category 2021

US Ecommerce by Category 2021. Last year, pandemic-driven demand for ecommerce accelerated sales growth for every product category. In 2021, sales growth will be lower compared with last year but will build upon the massive 2020 increase to far exceed our pre-pandemic...

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SaaS Marketing Metrics that Boost ROI

SaaS Marketing Metrics that Boost ROI

SaaS marketing metrics that boost ROI. We all know that SaaS marketing is different. You’re dealing with a short buying cycle, the risk of churn, no physical product, and a demanding, fast-paced, crowded market. You’re also dealing with a potentially overwhelming...

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Critical personalisation issues to know

Critical personalisation issues to know

Critical personalisation issues to know. There are more than 1.74 billion websites worldwide striving for users’ attention ­– and superior customer experience has become the ultimate differentiator in an overcrowded digital landscape. So what should you do to stand...

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CPG Industry Trends 2021-2025

CPG Industry Trends 2021-2025

CPG Industry Trends 2021-2025. The consumer packaged goods industry is changing fast. New CPG competitors are emerging every day. And many incumbents are struggling to adapt to changing marketplaces, consumer behavior and pricing strategies.  That said, new...

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UK ecommerce statistics 2021

UK ecommerce statistics 2021

UK ecommerce statistics 2021. Analysts have noted that e-commerce now accounts for more than one quarter of all retail sales in the UK. This number is expected to steadily increase in the years ahead, and would reach nearly one-third of all retail sales by 2024....

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Vertical market and online selling

Vertical market and online selling

Vertical market and online selling. Vertical markets, or "verticals," are business niches where vendors serve a specific audience and their set of needs. Vertical markets are increasingly being served via ecommerce businesses because of the minimal overhead and...

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The top ecommerce trends right now

The top ecommerce trends right now

The top ecommerce trends right now. The ecommerce market is growing incredibly fast every year. Its value and importance are becoming more and more impressive. New ecommerce trends emerge at an overwhelming pace. Here we have gathered all the trends for you to keep up...

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How transactions are becoming more frictionless

How transactions are becoming more frictionless

How transactions are becoming more frictionless. For some time now, consumers have been moving toward demanding more frictionless payment methods across online and offline channels. The social distancing and sanitising practices brought on by the pandemic proved to be...

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Amazon dominates but share of markets vary

Amazon dominates but share of markets vary

Amazon dominates but share of markets vary. Amazon’s US ecommerce sales will grow by 15.3% this year to $367.19 billion after a meteoric 44.1% rise in sales during 2020, reports eMarketer's Insider Intelligence. Ecommerce sales at many of Amazon’s...

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CRO How to uplift your optimisation

CRO How to uplift your optimisation

CRO how to uplift your optimisation. You cannot define CRO in one dimension. For instance, there are a number of approaches to optimise your homepage—from improving the UX to making the copy more persuasive. However, there is no single practice that will guarantee...

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DTC alcohol sales bright future

DTC alcohol sales bright future

DTC alcohol sales bright future. Liquor stores in the U.S. were deemed essential businesses during the global pandemic, kicking off not only the rise of alcohol ecommerce, but setting off a domino effect of recent venture capital investments, M&A and companies...

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Google Algorithm Update 2021: What it means for ecommerce

Google Algorithm Update 2021: What it means for ecommerce

Google Algorithm Update 2021: What it means for ecommerce brands. Google is about to launch a new algorithm update that favours the page experience. You need to act quickly, improve your on-site experience, and rely less on organic search for growth. The Google...

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US outlook let the good times roll

US outlook let the good times roll

US outlook let the good times roll. The U.S. economy has warmed. Signs show that a strong recovery, albeit delayed, is starting to take hold as strengthening sentiment readings indicate that people are ready to let the good times roll, say S&P Global Ratings. An...

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