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Ecommerce personalisation critical focus

Ecommerce personalisation critical focus

Ecommerce personalisation critical focus. It’s no secret that personalisation has become a key indicator of brand success. Even before the pandemic, we knew data and personalised marketing would be essential for brands looking to build solid, long-term relationships...

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Customer experience will drive MarTech

Customer experience will drive MarTech

Customer experience will drive MarTech. When we think about marketing today, automation is one of the primary technologies businesses leverage to drive sales and brand loyalty. With automation, marketers can create configurable, multi-channel campaigns that use deep...

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Online grocery to more than double market share by 2025

Online grocery to more than double market share by 2025

Online grocery to more than double market share by 2025. Post-pandemic, e-grocery sales expected to climb from nearly $35 billion to more than $250 billion, says a new study. Online grocery will swell to 21.5% of total U.S. grocery sales by 2025, more than doubling...

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Must have Martech for fashion ecommerce

Must have Martech for fashion ecommerce

Must have Martech for fashion ecommerce. These days, personalised recommendations, fitting solutions, popups and chatbots are widely used on fashion ecommerce websites by both big brands and SMBs to gain valuable customer insights and deliver personalised customer...

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Luxury brands in 2021: DM and CX

Luxury brands in 2021: DM and CX

Luxury brands in 2021: DM & CX. At its core, what luxury brands must do now is not think digital but think about customer experience. The growing millennial demographic in the high-end space signals that brands must do more to create value-based marketing. The...

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Building the Next-Gen Customer Experience

Building the Next-Gen Customer Experience

Building the next-gen customer experience. Artificial Intelligence has a rich history of optimising business outcomes. For example, over the past decade, airlines worldwide have used AI to set dynamic pricing for airline tickets. We have also seen the introduction of...

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Consumers delighted attention is personal

Consumers delighted attention is personal

Consumers delighted attention is personal. Marketing budgets are bouncing back to pre-Covid levels after what has been a tough year. But how marketers decide to invest that money has changed, with more resources being redirected to digital-first strategies. For...

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Corroboration on the ROI of personalisation

Corroboration on the ROI of personalisation

Corroboration on the ROI of personalisation. Personalisation, by far, offers the biggest bang for your marketing buck. Not only will it open up new ways to boost revenue and conversions, and to acquire and retain customers, but it will help you get more out of your...

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Predictive personalisation the future of CX

Predictive personalisation the future of CX

Predictive personalisation the future of CX. Companies of all sizes have invested heavily in tools and technologies to help them understand their customers more deeply and to gain the advantages of superior customer experience (CX). Yet as leaders strive to form a...

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Selling products online in China (Part 2)

Selling products online in China (Part 2)

Selling products online in China. As a foreign company looking to sell products in China, it can be quite challenging to grasp the legal requirements and a steep learning curve to understand which are the best avenues to focus on. To protect its domestic market, China...

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The ecommerce guide to China 2021

The ecommerce guide to China 2021

The ecommerce guide to China 2021. China is one of the world’s largest economies, growing at a staggering 18.3%,  with an extraordinary purchasing power and a growing population. Even though starting business relations there may be challenging, Western online...

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What is Cross-Channel Attribution?

What is Cross-Channel Attribution?

What is cross-channel attribution? The goal of cross-platform or cross-channel attribution is to gain visibility into performance across the entire media mix and reveal how each marketing channel, tactic, or campaign contributes to conversions and sales. What are the...

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The social commerce role in omnichannel marketing

The social commerce role in omnichannel marketing

The social commerce role in omnichannel marketing. With people spending more time online, social commerce offers retailers a chance to target customers on the channels where they’re spending so much of their day and reflect new customer expectations for convenience....

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Louboutin’s Walk a Mile in My Shoes

Louboutin’s Walk a Mile in My Shoes

Idris and Sabrina Elba have partnered with the French label on a collection, named in honor of MLK, that benefits 5 non-profit organisations around the world. Like the beginning of so many stories now, this one begins on Instagram. Idris and Sabrina Elba did a live...

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How to measure your campaign success

How to measure your campaign success

How to measure campaign success. To stay on top of the game, it is essential to understand and learn whether marketing and promotional tactics fulfil their purpose. Below are a few tips and metrics – along with formulas – to help you calculate, track, and monitor some...

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The definitive guide to mobile commerce

The definitive guide to mobile commerce

The definitive guide to mobile commerce. Selling over the internet was, and still can be, a big step for many businesses. But just as ecommerce is now a daily choice for many consumers, the growth of mobile commerce suggests that it too will become as popular....

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The ultimate guide to dynamic pricing

The ultimate guide to dynamic pricing

The ultimate guide to dynamic pricing. Dynamic pricing is when a company or store continuously adjusts its prices throughout the day. The goal of these price changes is two fold: on one hand, companies want to optimise for margins, and on the other they want to...

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An appetite for opportunity

An appetite for opportunity

An appetite for opportunity. Influenced by lifestyle and behavioural shifts, consumers are increasingly making choices based on goals ranging from healthier living and ethical consumerism to greater convenience and stricter budgeting. Never has the maxim ‘you are what...

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Leveraging marketing attribution for ecommerce

Leveraging marketing attribution for ecommerce

Leveraging Marketing Attribution for Ecommerce. Just because ecommerce has become reasonably ubiquitous does not mean that in-store retail shopping is dead. In many cases, ecommerce brands are opening brick-and-mortar locations. Companies such as Five Below,...

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Retailers evolving their tech stack

Retailers evolving their tech stack

Retailers evolving their tech stack. Now more than ever, retailers are looking for solutions to create more seamless in-person and digital customer experiences. But while blending of in-store and online provides consumers with significantly more flexible shopping, it...

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Live-streaming stressing real-time aspects

Live-streaming stressing real-time aspects

Live-streaming stressing real-time aspects. Live shopping is still a young medium, but retailers and social media platforms alike already are taking advantage of its biggest strength: directly connecting consumers and brand representatives in real time. It’s one thing...

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The retail challenge to secure profitable customers

The retail challenge to secure profitable customers

The retail challenge for profitable customers is that today’s retailers need to do three things simultaneously: increase customer revenue, decrease marketing costs, and continue to be relevant. This is not easy, particularly when you consider that retailers need to...

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How shipping can reduce cart abandonment

How shipping can reduce cart abandonment

How shipping can reduce cart abandonment. Consumers are spending more money online than they do in brick-and-mortar stores, particularly during the busy holiday season. But these same online shoppers do something else that all retailers hate: They fill up carts...

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Top trending posts of 2020-21

Top trending posts of 2020-21

Top trending posts of 2020-21. We are delighted to reveal the winners of our Top 10 most popular posts for the last 12 months, here at SwiftERM. Not a huge surprise that the most popular happens to be about Zara, the world's leading fashion retailer. Most of our...

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