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Click on Index (below) for full list of over 400 articles to empower your ecommerce strategy

How mobile-friendly is your ecommerce site?

How mobile-friendly is your ecommerce site?

How mobile-friendly is your e-commerce site? If your ecommerce site isn’t mobile-friendly or mobile-optimised, you’re missing out. This post goes over some of the reasons you really should go mobile by now, what types of “going mobile” there are, and how to check up...

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Applying data science boosts ecommerce

Applying data science boosts ecommerce

Applying data science boosts ecommerce. Data science is now essential to e-commerce success. Targeting the right audience through advertising platforms is highly necessary to boost online sales as customers only want to look at relevant products or items they need....

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How much do your staff really cost

How much do your staff really cost

  How much do your staff really cost? Staff are commonly the most expensive element on your Balance Sheet after purchases. Regardless of whether you're a high-street name, or booming online ecommerce retailer, calculating your exact ROI is essential, and omitting...

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How to reduce your rate of return

How to reduce your rate of return

How to reduce your rate of return. The e-commerce industry today is booming and shows no signs of slowing down. It does however come with its drawbacks. As customers don’t get the chance to try before they buy, to some degree, they are submitting to the fear of the...

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How to Improve Your Customer Acquisition Strategy

How to Improve Your Customer Acquisition Strategy

How to improve your customer acquisition strategy. Every business needs new customers to grow and succeed, so whether you’re a company of five or 5,000, having a roadmap for customer acquisition is a smart move. A solid customer acquisition strategy should be four...

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Abandoned Cart Email, Cart Abandonment Remarketing

Abandoned Cart Email, Cart Abandonment Remarketing

Abandoned Cart Email and Cart Abandonment Remarketing is becoming an increasingly hot potato. The idea that 70% of online consumers engage with your site to the point where they are about to check out and abandon is nerve-wracking. The Baymard Institute, an eCommerce...

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Gartner identifies 10 technology trends

Gartner identifies 10 technology trends

Gartner identifies 10 technology trends for 2021 that can help organisations respond to change, uncertainty and the opportunities they bring in the next year Ecommerce retailers should use the following 10 trends as mission-critical investments that accelerate their...

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Laying the foundations for successful ecommerce

Laying the foundations for successful ecommerce

Laying the foundations for successful ecommerce. Starting your own eCommerce business is an exciting venture with endless possibilities thanks to billions of people using the internet around the world. Many eCommerce businesses have gone viral and exploded in scale...

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The biggest ecommerce challenges today

The biggest ecommerce challenges today

The biggest ecommerce challenges today.  According to Statista, it’s estimated that there will be 2.14 billion global digital buyers in 2021 while sales are predicted to account for 18.1% of retail sales in the world. These promising stats perfectly show the enormous...

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Wine consumption and sales strategies

Wine consumption and sales strategies

Wine consumption and sales strategies. The economic crisis of these past few years has hit hard in many wine producing areas. Being couped-up at home has meant consumption has sky-rocketed, but people  have preferred less expensive products, making their purchases on...

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E-bikes sales soar this summer

E-bikes sales soar this summer

E-bikes sale soar this summer. A new Mintel report conducted alongside 2,000 UK consumers suggests that electric bike sales rose to represent nearly a quarter of cycle sales value last year, while the number of people expected to buy a bike or e-bike in the next 12...

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A guide to wine ecommerce digital disruptors

A guide to wine ecommerce digital disruptors

A guide to wine ecommerce digital disruptors. The food and beverage sector has found its sweet spot when it comes to maximising the potential of digital and of online sales. With more online grocers joining and succeeding in the market (and the Amazon Effect making...

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Why marketing personalisation is so important

Why marketing personalisation is so important

Why marketing personalisation is so important. There’s no question about it: the digital revolution has changed the way people do - and respond to - marketing. Thanks to developments like cloud solutions, data analytics, machine learning and artificial intelligence...

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The complete guide to ecommerce marketing

The complete guide to ecommerce marketing

The complete guide to ecommerce marketing. This world of ecommerce marketing often seems like an intimidating one, with marketing types ranging anywhere from social media outreach to influencer engagement, and email marketing to regular advertising. However, marketing...

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Must-Have Tools For Scaling Ecommerce

Must-Have Tools For Scaling Ecommerce

Must-Have Tools For Scaling Ecommerce. In ecommerce, sustainability and growth are impossible unless you’re willing to invest resources in tools that can help you scale your business. When you first launched your business, you might have been able to keep all the...

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Choosing a tech-stack for eCommerce Development

Choosing a tech-stack for eCommerce Development

Choosing a tech-stack for ecommerce development. A Technology Stack conundrum may seem like a big deal, specifically for non-tech entrepreneurs. Will it scale? Will I be able to hire developers? Is it reliable & tested enough? Is there a community to help with...

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The Marketing Dilemma for Small Businesses

The Marketing Dilemma for Small Businesses

The marketing dilemma for small businesses. Running a small business can be exciting. Seeing your products and services come to market is rewarding. But running a business is challenging, and the pressures of managing all aspects of the company can be overwhelming at...

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Biggest UK fashion houses by market capitalisation

Biggest UK fashion houses by market capitalisation

The biggest UK fashion houses by market capitalisation, according to Statista, is the Burberry Group plc. The luxury fashion company is valued over $12.33 billion dollars. Burberry sells its products through retail and wholesale channel, retail sales accounted for 77%...

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Zara tops pre-pandemic levels

Zara tops pre-pandemic levels

Zara tops pre-pandemic levels. Zara owner Inditex - the world's biggest fashion retailer - says sales have recovered to pre-pandemic levels over the past month, with the vast majority of its stores now open. The Spanish group - which has nearly 7,000 shops worldwide,...

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GFG announce best UK online wine retailers 2021

GFG announce best UK online wine retailers 2021

GFG announce best UK online wine retailers 2021. Wine expert Henry Jeffreys shares where to buy the best wine online for delivery direct to your door, on behalf of the BBC Good Food Guide. Buy from the best online UK wine stores below. Buying wine online can be easier...

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SME growth is being led by DTC

SME growth is being led by DTC

SME growth being led by DTC. According to McKinsey and Company, the growth in ecommerce in the first six months equalled that of the previous decade. The accelerated adoption of eCommerce has introduced existential threats for many traditional retailers, while...

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EU VAT changes for ecommerce July 2021

EU VAT changes for ecommerce July 2021

EU VAT changes for ecommerce July 2021. The EU introduced a new eCommerce VAT package that came into effect on the 1st of July 2021. Understanding your VAT requirements is already a tough task, especially if you specialise in cross-border eCommerce. Unfortunately,...

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Zara launches its own cosmetics line

Zara launches its own cosmetics line

Zara launches it's own cosmetics line. Select Zara stores will have a dedicated cosmetics section and the products will be available to buy online. The new section is called Zara Beauty and includes a full range of beauty products for eyes, lips, face and nails. The...

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