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What influences product returns

What influences product returns

What influences product returns. One of the biggest challenges ecommerce businesses worldwide face is lowering product return rate. Not only do returns incur inconvenient hidden costs, but it often takes retailers some time before noticing that they’re losing a...

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Zara always stays one step ahead

Zara always stays one step ahead

Zara always stay one step ahead. Zara is a bonafide pioneer of fast fashion, churning out new trends every few weeks for their 2,264 stores globally as well as for their e-commerce platform. They are quick on tech innovation and even quicker on customer reactivity,...

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Must have apps for ecommerce success

Must have apps for ecommerce success

Must have apps for ecommerce success. If you operate an ecommerce business of any scale, you will know that there never seems to be enough time in the day to do all the necessary tasks. You have to build an online store, source product, make everything eye-catching,...

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Powerful customer acquisition tools

Powerful customer acquisition tools

Powerful customer acquisition tools. Acquiring potential customers is the main goal for many businesses.  It’s the main reason why you continue to create marketing materials, use onsite retargeting, engage in out-of-home advertising, and utilise straight-through...

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How to stop churn immediately

How to stop churn immediately

How to stop churn immediately. There is not a single business in the world that has never lost a customer. And every business deals with it differently: some immediately start looking for new customers to replace the loss; others throw all their forces at analysing...

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Why consumers can’t make decisions

Why consumers can’t make decisions

Why consumers can't make decisions. Some people meet, fall in love and get married right away. Others can spend hours in the sock aisle at the department store, weighing the pros and cons of buying a pair of wool argyles instead of cotton striped. Seeing the world as...

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Choosing Shopify email personalisation software

Choosing Shopify email personalisation software

Choosing Shopify email personalisation software. It Is an interesting observation that when searching Google the “Top 10 Shopify email apps” delivers the usual suspects: Omnisend, Klaviyo,  GetResponse, ShopSync/Mailchimp, Shopify Email, Vision6, Constant Contact,...

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What customers want from marketing emails (Updated)

What customers want from marketing emails (Updated)

DO YOUR SUBSCRIBERS ACTUALLY READ YOUR EMAILS? A nationwide internet survey of 1,358 U.S. adults (age 18 and over) were asked about their general email consumption. A further 472 adults, who indicated they regularly or sometimes read emails from businesses were...

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Ecommerce and the cigar market 2021

Ecommerce and the cigar market 2021

Ecommerce and the cigar market 2021.The global cigar market was valued at USD 36,673.34 million in 2020 and is projected to register a CAGR of 11.54% during the forecast period of 2021-2026. According to numerous surveys, there has been an increase in cigar smoking...

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How predictive personalisation smashes AOV

How predictive personalisation smashes AOV

How predictive personalisation smashes AOV. Picture the scene: you’re in your favourite clothing store, trying on a great new pair of jeans. Suddenly, the associate you’re with clicks their fingers and in a eureka moment, declares they know a top that would work...

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Creating an online store marketing strategy

Creating an online store marketing strategy

Creating an online store marketing strategy. If you have a thriving offline business, you are no stranger to marketing. However, the strategies for driving traffic to your online store can be a different animal altogether.  With your online store, you’ll be able to...

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How to use Google Analytics for ecommerce

How to use Google Analytics for ecommerce

How to use Google Analytics for ecommerce. Google Analytics is undeniably the most powerful digital marketing tool but underrated by most businesses. If you have an eCommerce website, there is a good chance you are already implementing a few aspects of Google...

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How mobile-friendly is your ecommerce site?

How mobile-friendly is your ecommerce site?

How mobile-friendly is your e-commerce site? If your ecommerce site isn’t mobile-friendly or mobile-optimised, you’re missing out. This post goes over some of the reasons you really should go mobile by now, what types of “going mobile” there are, and how to check up...

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Applying data science boosts ecommerce

Applying data science boosts ecommerce

Applying data science boosts ecommerce. Data science is now essential to e-commerce success. Targeting the right audience through advertising platforms is highly necessary to boost online sales as customers only want to look at relevant products or items they need....

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How much do your staff really cost

How much do your staff really cost

  How much do your staff really cost? Staff are commonly the most expensive element on your Balance Sheet after purchases. Regardless of whether you're a high-street name, or booming online ecommerce retailer, calculating your exact ROI is essential, and omitting...

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How to reduce your rate of return

How to reduce your rate of return

How to reduce your rate of return. The e-commerce industry today is booming and shows no signs of slowing down. It does however come with its drawbacks. As customers don’t get the chance to try before they buy, to some degree, they are submitting to the fear of the...

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How to Improve Your Customer Acquisition Strategy

How to Improve Your Customer Acquisition Strategy

How to improve your customer acquisition strategy. Every business needs new customers to grow and succeed, so whether you’re a company of five or 5,000, having a roadmap for customer acquisition is a smart move. A solid customer acquisition strategy should be four...

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Abandoned Cart Email, Cart Abandonment Remarketing

Abandoned Cart Email, Cart Abandonment Remarketing

Abandoned Cart Email and Cart Abandonment Remarketing is becoming an increasingly hot potato. The idea that 70% of online consumers engage with your site to the point where they are about to check out and abandon is nerve-wracking. The Baymard Institute, an eCommerce...

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Can’t afford the time to send emails

Can’t afford the time to send emails

Can't afford the time to send emails. You've set your website up, you're desperately fighting with supply chains, drop-ship arguments, customer returns etc. And you are bombarded with must do's from all sides to improve. Profit is often conspicuous by it's absence....

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Gartner identifies 10 technology trends

Gartner identifies 10 technology trends

Gartner identifies 10 technology trends for 2021 that can help organisations respond to change, uncertainty and the opportunities they bring in the next year Ecommerce retailers should use the following 10 trends as mission-critical investments that accelerate their...

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Laying the foundations for successful ecommerce

Laying the foundations for successful ecommerce

Laying the foundations for successful ecommerce. Starting your own eCommerce business is an exciting venture with endless possibilities thanks to billions of people using the internet around the world. Many eCommerce businesses have gone viral and exploded in scale...

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The biggest ecommerce challenges today

The biggest ecommerce challenges today

The biggest ecommerce challenges today.  According to Statista, it’s estimated that there will be 2.14 billion global digital buyers in 2021 while sales are predicted to account for 18.1% of retail sales in the world. These promising stats perfectly show the enormous...

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