SwiftERM News Views and Information - SwiftERM

Click on Index for 350 articles to inspire your ecommerce

Which Comes First: CRO or Personalisation?

Which Comes First: CRO or Personalisation?

What comes first CRO or personalisation? The goal of any eCommerce business is clear: as you draw your target audience to your website, you want to simultaneously convert them into customers. With billions of people online, Conversion Rate Optimisation (CRO) is the...

read more
The Divide Between Customer Service and Marketing

The Divide Between Customer Service and Marketing

The divide between customer service and marketing. Customer experiences are shaped by everyone in a business, including Sales, Marketing, Service, and the back office (e.g. billing and claims management). Even third parties, such as channel partners distributing...

read more
The importance of personalisation in ecommerce

The importance of personalisation in ecommerce

The importance of personalisation in ecommerce. Personalisation is now a big deal for marketers and for good reason. A study shown by O2 showed that adding personalisation to their eCommerce experience increased sales by 7.8% over a short period of time and that...

read more
Best wines to drink in 2021

Best wines to drink in 2021

Best wines to drink in 2021. Matthew Jukes, a winner of the International Wine and Spirit Competition’s Communicator of the Year Trophy, picks out the best wines you should be tasting in 2021. He has been the MoneyWeek wine correspondent since 2006 and his four...

read more
The ecommerce guide to PPC strategies

The ecommerce guide to PPC strategies

The ecommerce retailers guide to PPC. Pay-per-click (PPC) advertising is a key component of a digital marketing strategy that increases a business' visibility and drives traffic based on targeted keyword searches. PPC can give small businesses a competitive advantage...

read more
Personalisation central to fashion marketing

Personalisation central to fashion marketing

Personalisation central to fashion marketing. Recent years have made personalisation central to fashion marketing. The ever-elusive millennial demographic demands shopping experiences which foster lasting connections between consumers and brands. The brands that...

read more
How Household Care Brands Can Win Online

How Household Care Brands Can Win Online

How household care brands can win online. A short time ago, e-commerce sales were only considered a bonus for household care brands. Now, the digital channel has become a crucial part of the equation for the market. As consumers become more open to purchasing these...

read more
Best Practices for Your Supply Chain

Best Practices for Your Supply Chain

Best practices for your supply chain. Establishing and implementing best practices is the first step to reducing costs and time wasted in your warehouse or distribution centre. We picked the brains of supply chain specialists to find ways to improve warehouse and...

read more
The Inventory Management guide for ecommerce

The Inventory Management guide for ecommerce

Inventory management guide for ecommerce. Logistic issues and challenges don’t add up with multiple warehouses. They multiply. Retail businesses, like high street shops and e-shops, enjoy growth. Doing retail business in scale usually means better competitive prices,...

read more
The content marketing trend in fashion

The content marketing trend in fashion

The good content marketing trend in fashion. Good content marketing is like a fashion statement: it expresses human individuality while resonating with socio-political developments and never-ending trends in society. And the truth is, the fashion and marketing...

read more
Interest in CRO at an all-time high

Interest in CRO at an all-time high

With interest in CRO at an all-time high, it’s crucial for digital marketers to get a wider perspective on the increased importance of conversion rate optimisation as the key that can unlock revenue and business growth potential.  Conversion rate optimisation (CRO)...

read more
Customer identity and access management (CIAM)

Customer identity and access management (CIAM)

What is customer identity and access management? Customer identity and access management (CIAM), A category of application for managing user access and consent to online information and services typically social login. Customer identity and access management (CIAM)...

read more
Accelerated Mobile Pages v Progressive Web Apps

Accelerated Mobile Pages v Progressive Web Apps

Accelerated Mobile Pages v Progressive Web Apps. Mobile devices have already made a tremendous impact on the e-commerce industry in the previous years, but they will play an even bigger role in the future. Estimates say that 82% of people consult their phone regarding...

read more
Beauty Market is Conquering E-Commerce

Beauty Market is Conquering E-Commerce

Beauty market is conquering ecommerce. Over the last few years, the beauty and personal care market has experienced a tremendous growth. What once used to be an industry only limited to physical stores, is now taking over e-commerce, with its websites, subscription...

read more
Brand ambassadors the ultimate guide

Brand ambassadors the ultimate guide

Brand ambassadors the ultimate guide. Brand ambassador programs are one of the most effective ways to market your business. They combine the virality of word of mouth with the power of authority figures and influencers. But first, let’s start by defining the strategy...

read more
Definitive guide to a strong product portfolio

Definitive guide to a strong product portfolio

A definitive guide to a strong product portfolio. Running a strong, profitable retail business is about the art of buying and selling of your product portfolio. This has been true of the nature of retail for the past hundreds of years. The abundance of e-businesses in...

read more
Essential Guide to Ecommerce Pricing Strategies

Essential Guide to Ecommerce Pricing Strategies

Essential guide to ecommerce pricing strategies. Pricing can be a huge player in whether your ecommerce store makes consistent sales. Charge too much and nobody buys, regardless of how good your products are. Too little and profits get razor thin. Our recent research...

read more
Luxury marketing – getting it right

Luxury marketing – getting it right

Luxury marketing getting it right. Marketing strategy in the luxury business is constructed around the dream value, the personal-targeting-positioning model and 7 pillars that most professionals know: product, price, promotion, place, packaging, positioning and...

read more
The perfect solution for reducing return rates

The perfect solution for reducing return rates

The perfect solution for reducing return rates. Alongside the surge in  online shopping comes a much less desired activity for retailers: returns. While many retail brands have seen increased sales as a result of online shopping, a significant amount of these sales...

read more
Champagne and Burgundy lead boom

Champagne and Burgundy lead boom

Champagne and Burgundy lead boom. Liv-ex, the global marketplace for fine wine, released figures this morning to show trading volumes up by 70% compared to last year, as new categories of wine enter the secondary market for the first time, while established areas,...

read more
Top 10 Data and Analytics Technology Trends

Top 10 Data and Analytics Technology Trends

Gartner, Inc. identified the top 10 data and analytics technology trends that can help organisations respond to change, uncertainty and the opportunities they bring in the next year. D&A leaders should use the following 10 trends as mission-critical investments...

read more
What is Predictive Content Personalisation

What is Predictive Content Personalisation

What is predictive content personalisation. The amount of content users now create and interact with has grown exponentially, and the profound effect it has had on the ways we consume information is impossible to ignore. Attention spans are dwindling and people have...

read more
How to improve your GoogleAds quality score

How to improve your GoogleAds quality score

What is Quality Score? How to improve your GoogleAds quality score. On a scale of 1-10, with 1 being the lowest and 10 being the highest, the Quality Score is Google’s rating of the overall user experience that your ads and landing pages provide when users search for...

read more
The Autoparts aftermarket in 2021

The Autoparts aftermarket in 2021

The autoparts aftermarket in 2021. The worldwide Automotive Aftermarket Parts Industry is forecast to achieve $723 billion in sales this year. The US alone accounts for $296 billion. The industry includes both OE and aftermarket parts, equipment, service, and...

read more
DMOZ Directory Web Directory