SwiftERM News Views and Information - SwiftERM

Click on Index (below) for full list of over 400 articles to empower your ecommerce strategy

INDEX – to all articles

INDEX – to all articles

This is an INDEX - to all articles featured on this site for your company's success. The INDEX is in Alphabetical order. It provides an itemised list at the top of each section of what is featured below. Each image is a link.  To help us we would be delighted if you...

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What makes people “add to cart”?

What makes people “add to cart”?

What makes people "add to cart"? So what influences shoppers to buy online? Google did a study of a couple of large international markets to shed light light on the state of ecommerce and what most influences shoppers when deciding to buy online. i. United Kingdom....

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Champagne makes massive bounce back

Champagne makes massive bounce back

Champagne makes a massive bounce back, as sales last year were down by 17.9% to 244 million bottles in volume for the full year versus 2019, while value dropped by 16.7%, shedding some €845m to leave the total standing at €4.2bn. The going was especially rough in...

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Ecommerce personalisation – look out grocery

Ecommerce personalisation – look out grocery

Ecommerce personalisation - look out grocery. Ecommerce personalisation is now the top priority of all grocery marketing bigwigs, made possible by new technologies that deliver one to one services to customers. While many innovators obsess on new products, the big...

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Fashion and accessories ecommerce covet personalisation

Fashion and accessories ecommerce covet personalisation

Fashion and accessories ecommerce covet personalisation. While shoppers’ demands for ecommerce have grown exponentially over the last 2 years, the boom in digital hasn’t necessarily translated into enhanced online customer experiences, with personalisation – or lack...

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The best kept secret of personalisation

The best kept secret of personalisation

The best kept secret of personalisation. Personalisation is much more than simply addressing someone by their first name. If that is your perception of personalisation, you're probably in the wrong business. Consider how many people you know called John. With the...

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Cycling, bikes and accessories back on ecommerce

Cycling, bikes and accessories back on ecommerce

Bike shops are a time-honored business that can thrive in most local markets. Most cycling enthusiasts invest in their own bike shops, inevitably seeing it as the best way to monetise their passion. Here is a 2021 list of the best bike brands as chosen by Bikes...

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Personalisation championing the beauty industry

Personalisation championing the beauty industry

Personalisation championing the beauty industry. The cosmetics industry has historically promoted an idealised and homogenous portrayal of beauty. The idea that “we’re worth it” – and that a single lipstick can make millions of women look and feel the exact same shade...

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Wine – Selling DTC for vintners, retailers and vineyards

Wine – Selling DTC for vintners, retailers and vineyards

If ever there was a vertical sector that preferred to resist change, it is the selling of wine. The finer the wine, or older the company seemingly the greater the reticence. Hundreds of years of tradition and culture prescribed a system of selling and marketing wines...

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How to use UTM codes to track email marketing

How to use UTM codes to track email marketing

How to use UTM codes to track email marketing. While measuring open and click-through rates are a great start, it’s useful to understand what people do on your website after they click-through from your campaigns. To do this, you can use UTM codes to tell your...

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The future of the fine wine market

The future of the fine wine market

The future of the fine wine market. Despite difficult times continuing due to the pandemic, fine wine is booming. As the world slumped past the somber first anniversary of the World Health Organisation’s declaration of an international health crisis, much of it amid a...

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Benchmark analytics in ecommerce marketing

Benchmark analytics in ecommerce marketing

Benchmarking analytics in ecommerce marketing. Ecommerce platforms are data machines. From the revenue side to the UX side, there is a wealth of information businesses can use to improve ecommerce sites and increase sales.  Because there are so many sets of numbers to...

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Strategies for handling ecommerce returns

Strategies for handling ecommerce returns

Strategies for handling ecommerce returns. Ecommerce returns can be a disease—aggressively attacking profit margins, gutting conversion rates, and ultimately threatening your business.  Collectively, consumers returned products worth $428 billion in 2020—just over 10%...

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Should You Use Dropshipping For Your eCommerce Store?

Should You Use Dropshipping For Your eCommerce Store?

If there’s one type of ecommerce shipping method that has been soaring in popularity lately, it’s dropshipping. On the surface, it seems to be some sort of magic bullet for ecommerce start-ups, offering a low-risk business model that makes the need for warehousing and...

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Successfully Sell Wine Online in the US

Successfully Sell Wine Online in the US

Successfully sell wine online - in the US. Since the late ‘90s, wine sales in the U.S. have steadily increased. And according to research by the Wine Institute, the U.S. has been the highest consumer of wine in the world since 2014. When you look at the stats below,...

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The power of email personalisation

The power of email personalisation

The power of email personalisation. Consumers have come to demand and expect relevant and personalised content and experience, both online and offline. Before we get into it just pause for a moment, and consider all the ways you are different to everyone around you....

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Is subscription the future of ecommerce?

Is subscription the future of ecommerce?

Is subscription the future of ecommerce? The age of ecommerce subscription is here. As of last year more than a quarter of Brits were signed up for a subscription model.  From Netflix to Spotify to coffee delivery and food preparations kits, the subscription business...

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The changing face of DTC

The changing face of DTC

The changing face of DTC. Ecommerce sales are up 31.3% year over year. And we're seeing a slew of physical retailers (like Best Buy and Target) rapidly transition towards a direct-to-consumer model. So whether you're in the DTC space. Or want to invest in a DTC...

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Online wine sales skyrocket 300%

Online wine sales skyrocket 300%

Online wine sales skyrocket 300%. Majestic Wine has revealed details of a record breaking trading period over the last 18 months, with some key trends predicted to continue as the world reopens. The wine retailer said it outperformed the market by eight per cent since...

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Real-time analytics getting it right

Real-time analytics getting it right

Real-time analytics getting it right. As data of all types pours into enterprises at unprecedented rates, being able to give decision-makers easy access to immediate insights is becoming a business necessity. Real-time analytics enables organisations to meet this...

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How to calculate your customer acquisition cost

How to calculate your customer acquisition cost

How to calculate your customer acquisition cost. The customer acquisition cost (CAC or CoCA) means the price you pay to acquire a new customer. In its simplest form, how to calculate your customer acquisition cost can be done by: Dividing the total costs associated...

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What is the future of ecommerce?

What is the future of ecommerce?

What is the future of ecommerce? Ecommerce is an environment that’s constantly changing and upgrading as technologies improve and companies battle against each other to win a greater share of the pie. If you’ve been keeping up with ecommerce analytics, you know that...

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The belle époque for wine ecommerce

The belle époque for wine ecommerce

The belle époque for wine ecommerce. We are all now (finally) living in the ‘Golden Age’ of wine online, where the opportunities are enormous for those operators prepared to invest and put digital at the top of their agenda. The current cautioned to the wine, retail...

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The ultimate guide to fashion ecommerce business planning

The ultimate guide to fashion ecommerce business planning

The ultimate guide to fashion ecommerce business planning. Beginning a clothing business requires a great passion for clothing design and fashion style. However, to make a successful fashion line that lasts long, you additionally need a specific fashion ecommerce...

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Inventory Metrics for Ecommerce

Inventory Metrics for Ecommerce

Inventory metrics for ecommerce. Retail is a money machine where you turn capital into inventory, and inventory into sales. The more times you run this machine, the more profit you generate. Let’s say you start the year with £1 of capital that you take and invest in...

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