SwiftERM News Views and Information - SwiftERM

Click on Index (below) for full list of over 400 articles to empower your ecommerce strategy

INDEX – to all articles

INDEX – to all articles

These are all our articles/blogs written for ecommerce retailers. It is an index to all articles featured on this site for your company's success. The INDEX is alphabetical, just click on the image for the link. We feature key articles seeing higher traffic and...

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Predictive Content Personalisation the definitive guide

Predictive Content Personalisation the definitive guide

Predictive content personalisation the definitive guide. The amount of content users now create and interact with has grown exponentially, and the profound effect it has had on the ways we consume information is impossible to ignore. Attention spans are dwindling and...

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The must have SaaS tools for 2022

The must have SaaS tools for 2022

The must have SaaS tools for 2022. The SaaS business model has continued to gain momentum since introduced over a decade ago. Software as a Service (SaaS) is the delivery of software applications by subscription through the cloud model. It quickly gained popularity...

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Why you need a personalisation program as well

Why you need a personalisation program as well

Why you need a personalisation program as well. Most email programs today still rely on basic CRM-based segmentation, with very little personalisation being applied according to meaningful interactions that take place on the site or app. Implementing SwiftERM...

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Personalisation vs. Segmentation distinction is everything

Personalisation vs. Segmentation distinction is everything

Personalisation vs. Segmentation distinction is everything. Personalisation is many things to many marketers. For some, it’s a business strategy that increases customer lifetime value and paves the way for profitable, sustained growth. For others, it’s a set of...

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Online grocery needs a dramatic revamp

Online grocery needs a dramatic revamp

Online grocery needs a dramatic revamp. How often do your consumers grocery shop? Once a month, once a fortnight, once a week, or perhaps when we are throwing a party? We shop as per our convenience. Convenience is the key word. Online grocery stores are continuously...

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Capitalise on a chaotic Christmas

Capitalise on a chaotic Christmas

Capitalise on a chaotic Christmas. This year’s Christmas footfall is predicted to be 17 per cent below levels 2 years ago, with consumer confidence staying down. As the world continues to grapple with the ongoing supply chain crisis, shoppers are starting their...

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Ecommerce 2022 the latest forecasts

Ecommerce 2022 the latest forecasts

Ecommerce 2022 the latest forecasts. UK online apparel sales will overtake high street sales in 2022 - three years ahead of pre-pandemic predictions, and the UK will be the first in Europe’s biggest retail markets for it to happen. A dramatic shift in UK consumer...

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Hyper convenience, connectivity and personalisation

Hyper convenience, connectivity and personalisation

Hyper convenience, connectivity and personalisation. As we move into the final quarter of 2021 trading, how should retailers be optimising their strategies for the year ahead and where should they be hedging their bets? The pandemic has amplified existing trends in...

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The 10 busiest shopping days of Christmas 2021

The 10 busiest shopping days of Christmas 2021

We are delighted to offer details of the busiest shopping days of Christmas. In 2021 are Saturday the 18th December and Thursday 23rd December are predicted to be the first and second busiest shopping days respectively in this year’s holiday festivities based on...

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Record Ecommerce Demand Coupled With Shortages

Record Ecommerce Demand Coupled With Shortages

Record ecommerce demand couples with shortages. Christmas shopping season is upon us, and this year is shaping up to be one like we’ve never seen before. New data from the Adobe Digital Economy Index, one of the most comprehensive reports of its kind, shows that...

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Luxury strategy while maintaining brand value

Luxury strategy while maintaining brand value

Despite the obvious benefits that e-commerce may bring, there is still a sector-wide fear of the shift to online sales. With the launch of so many luxury retailers and the increasing need to stand out, luxury brands must identify new ways to engage with affluent...

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Small but mighty wine vintage expected

Small but mighty wine vintage expected

After a dire year, a small but mighty wine vintage is expected. Mildew, drought, frost, hail—climate change wreaked havoc on almost all wine regions in 2021. But those few grapes that made it through bear the mark of a memorable vintage. Sister winemakers Meike and...

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Cycling stock levels through a cataclysm

Cycling stock levels through a cataclysm

Cycling stock levels through a cataclysm. Andrew Isenman explores stock levels before, during and after the cataclysmic last 2 years, using a technique called time series forecasting.The data that is used in this article spans from July 2018 through to April 2021 with...

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What’s changing in digital marketing in 2022

What’s changing in digital marketing in 2022

What's changing in digital marketing in 2022. At one time, artificial intelligence, data-driven marketing and voice search engine optimisation (VSEO) were ambitious concepts bordering on the ridiculous. Today, these are some of the top digital marketing trends. And...

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Bicycle Association reports continued surge

Bicycle Association reports continued surge

Bicycle Association report continued surge. Following an exceptional year of growth in 2020, the Bicycle Association (BA) reports that, for the first 6 months of 2021, the total UK cycling market continues to show strong demand and has increased broadly in line with...

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Robust Ecommerce Programs Key to Wine Industry

Robust Ecommerce Programs Key to Wine Industry

Robust ecommerce programs key to wine industry. While fourth quarter numbers are still being crunched and the gains and losses of last year have yet to be fully tabulated, one thing is crystal clear: online sales of wine and other alcoholic beverages made a huge...

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Sporting Goods an industry in flux

Sporting Goods an industry in flux

Sporting goods an industry in flux. The sporting goods industry contracted for the first time since the financial crisis of 2007–08 last year. Most brands, retailers, and manufacturers finished the year significantly in the red, despite a bounce back in activity after...

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Top 20 Digital Marketing Tools

Top 20 Digital Marketing Tools

Top 20 digital marketing tools. In terms of marketing, digital evolution has radically changed how the marketing ecosystem works, how brands are built, discovered, and shared, and how agencies and marketing departments work. There is an abundance of digital marketing...

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The rising power of subscription services

The rising power of subscription services

The rising power of subscription services.  The subscription economy is booming, hand in hand with a rise in e-commerce demand. From grocery and wine,  speciality foods to pet products and homewares, subscriptions are available for just about anything.  ...

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Ecommerce marketing Decor Furniture & Home Goods

Ecommerce marketing Decor Furniture & Home Goods

Ecommerce marketing decor, furniture and home goods. On the global scale, ecommerce accounted for 14% of total home goods revenue last year; and will only grow by one percent in the next four. Compared to other industries, like fashion, its ecommerce share trails...

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The ecommerce laws of attraction

The ecommerce laws of attraction

The ecommerce laws of attraction. The law of attraction is a philosophy suggesting that positive thoughts bring positive results into a person's life, while negative thoughts bring negative outcomes. It is based on the belief that thoughts are a form of energy and...

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The ultimate guide to marketing automation

The ultimate guide to marketing automation

Systems based on marketing automation are getting gradually more often connected with Deep Data analysis, Artificial Intelligence and Machine Learning in order to provide your consumers with the perfectly tailored and personalised content and communications to...

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What makes people “add to cart”?

What makes people “add to cart”?

What makes people "add to cart"? So what influences shoppers to buy online? Google did a study of a couple of large international markets to shed light light on the state of ecommerce and what most influences shoppers when deciding to buy online. i. United Kingdom....

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Champagne makes massive bounce back

Champagne makes massive bounce back

Champagne makes a massive bounce back, as sales last year were down by 17.9% to 244 million bottles in volume for the full year versus 2019, while value dropped by 16.7%, shedding some €845m to leave the total standing at €4.2bn. The going was especially rough in...

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