SwiftERM News Views and Information - SwiftERM

Click on Index (below) for full list of over 500 articles to empower your ecommerce strategy

INDEX – to all articles

INDEX – to all articles

These are all our articles/blogs written for ecommerce retailers. It is an index to all articles featured on this site for your company's success. The INDEX is alphabetical, just click on the image for the link. We feature key articles seeing higher traffic and...

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Maximum ROI from your personalisation efforts

Maximum ROI from your personalisation efforts

Maximum ROI from your personalisation efforts. You’ve most likely read the statistics on consumers being more likely to spend money (and more of it) with brands that offer personalised content and experiences. While this in itself sounds compelling, creating...

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Luxury basks in paradigm shift to online

Luxury basks in paradigm shift to online

Luxury basks in paradigm shift to online. Luxury is back in business, with Bain & Company forecasting that sales of personal luxury goods will finish out the year 29% higher than last year, at $324.3 billion — a 1% increase from pre-pandemic times. But like much...

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Improving marketing technology ROI

Improving marketing technology ROI

Improving marketing technology ROI. Digitally savvy brands invest in combinations of key tech solutions to ensure that their martech drives business value. After the pandemic broke out marketing leaders cut back sharply on many expenses —except for their spending on...

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The wine world in the year to come

The wine world in the year to come

The wine world in the year to come. The wine industry is emerging from yet another chaotic year of conducting business in the middle of a global pandemic. Between catastrophic weather events (including California wildfires, devastating April frosts in France and...

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Ecommerce personalisation an inconvenient truth

Ecommerce personalisation an inconvenient truth

Ecommerce personalisation an inconvenient truth. The word personalisation is often bandied around, and made to fit whatever criteria mosts suits the author. The OED defines it as "the action of designing or producing something to meet someone's individual...

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Fashion and apparel 2022 an uneven recovery

Fashion and apparel 2022 an uneven recovery

Fashion and apparel 2022, an uneven recovery. After nearly two years of disruption, the global fashion industry is once again finding its feet. Companies are adapting to new consumer priorities, and digital is providing a nexus for growth. Still, the industry faces...

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Metaverse marketing the essential guide

Metaverse marketing the essential guide

Metaverse marketing the essential guide. Technology has been rapidly growing and shifting. We’re seeing innovations that were previously unimaginable. One of these innovations for many people includes the metaverse—a unique, immersive virtual environment that is...

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Ecommerce Trends For 2022

Ecommerce Trends For 2022

Ecommerce trends for 2022. We are currently experiencing business moving online. It may be thanks to the world pandemic situation, it may be due to technological developments or it may be just a natural process of business evolution. If we take a look at the numbers...

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Reshaping Ecommerce Personalisation in 2022

Reshaping Ecommerce Personalisation in 2022

Reshaping Ecommerce Personalisation in 2022. To combat supply chain disruptions and other uncertainty, consumers of all ages turned to digital channels to purchase goods across every retail category. In 2020, online spending represented over 21% of total retail sales...

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Best Payment Gateways For UK Businesses

Best Payment Gateways For UK Businesses

Best payment Gateways for UK Businesses. We ore often asked to recommend a payment gateway by our clients, so to help discern the right one for you we offer the following guide. Typically, there are three different options to choose from when thinking about utilising...

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Scaling your ecommerce business in 2022

Scaling your ecommerce business in 2022

Scaling your ecommerce business in 2022. If you’re an ecommerce business owner, then you know what it’s like when you hit that wall. When you just need a fresh idea, a new perspective, and a push in the right direction. So, what are the professionals suggesting are...

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The benefits of personalisation for ecommerce

The benefits of personalisation for ecommerce

The benefits of personalisation for ecommerce. Ecommerce Personalisation is one of the most powerful tools there is to increase conversions and drive sales. If you’re not using it yet, you’re almost certainly leaving money on the table. Research by Accenture shows...

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Vigilant marketers stay ahead of the game

Vigilant marketers stay ahead of the game

Vigilant marketers stay ahead of the game. The professional marketer, experienced and skilled, aims to be the greatest potential asset to their company, but is bombarded perpetually with a myriad of distractions, all vying for their attention. It is universally...

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Predictive Content Personalisation the definitive guide

Predictive Content Personalisation the definitive guide

Predictive content personalisation the definitive guide. The amount of content users now create and interact with has grown exponentially, and the profound effect it has had on the ways we consume information is impossible to ignore. Attention spans are dwindling and...

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The must have SaaS tools for 2022

The must have SaaS tools for 2022

The must have SaaS tools for 2022. The SaaS business model has continued to gain momentum since introduced over a decade ago. Software as a Service (SaaS) is the delivery of software applications by subscription through the cloud model. It quickly gained popularity...

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Why you need a personalisation program as well

Why you need a personalisation program as well

Why you need a personalisation program as well. Most email programs today still rely on basic CRM-based segmentation, with very little personalisation being applied according to meaningful interactions that take place on the site or app. Implementing SwiftERM...

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Personalisation vs. Segmentation distinction is everything

Personalisation vs. Segmentation distinction is everything

Personalisation vs. Segmentation distinction is everything. Personalisation is many things to many marketers. For some, it’s a business strategy that increases customer lifetime value and paves the way for profitable, sustained growth. For others, it’s a set of...

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Online grocery needs a dramatic revamp

Online grocery needs a dramatic revamp

Online grocery needs a dramatic revamp. How often do your consumers grocery shop? Once a month, once a fortnight, once a week, or perhaps when we are throwing a party? We shop as per our convenience. Convenience is the key word. Online grocery stores are continuously...

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Capitalise on a chaotic Christmas

Capitalise on a chaotic Christmas

Capitalise on a chaotic Christmas. This year’s Christmas footfall is predicted to be 17 per cent below levels 2 years ago, with consumer confidence staying down. As the world continues to grapple with the ongoing supply chain crisis, shoppers are starting their...

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Ecommerce 2022 the latest forecasts

Ecommerce 2022 the latest forecasts

Ecommerce 2022 the latest forecasts. UK online apparel sales will overtake high street sales in 2022 - three years ahead of pre-pandemic predictions, and the UK will be the first in Europe’s biggest retail markets for it to happen. A dramatic shift in UK consumer...

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Hyper convenience, connectivity and personalisation

Hyper convenience, connectivity and personalisation

Hyper convenience, connectivity and personalisation. As we move into the final quarter of 2021 trading, how should retailers be optimising their strategies for the year ahead and where should they be hedging their bets? The pandemic has amplified existing trends in...

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The 10 busiest shopping days of Christmas 2021

The 10 busiest shopping days of Christmas 2021

We are delighted to offer details of the busiest shopping days of Christmas. In 2021 are Saturday the 18th December and Thursday 23rd December are predicted to be the first and second busiest shopping days respectively in this year’s holiday festivities based on...

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Record Ecommerce Demand Coupled With Shortages

Record Ecommerce Demand Coupled With Shortages

Record ecommerce demand couples with shortages. Christmas shopping season is upon us, and this year is shaping up to be one like we’ve never seen before. New data from the Adobe Digital Economy Index, one of the most comprehensive reports of its kind, shows that...

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