SwiftERM News Views and Information - SwiftERM

See Index below, for full list of over 500 up to date articles to empower your ecommerce strategy

Ecommerce personalization best practices

Ecommerce personalization best practices

Ecommerce personalization best practices. Successful eCommerce brands know that there is no better way to make an online customer feel special than through a personalized shopping experience. This understanding is not limited to luxury brand marketers — most online...

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Inside ecommerce marketing automation

Inside ecommerce marketing automation

Inside ecommerce marketing automation. Ecommerce marketing automation is the software equivalent of hiring someone to do all those tedious marketing-related tasks for you. Ecommerce marketing software is the ideal employee: trainable, reliable, punctual, resilient,...

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Total automation for email is real

Total automation for email is real

Total automation for email is real. For many years, a lot of sophisticated marketing has been devised and implemented, which makes the production of email ever more accurate and rewarding. But the one thing it has never been able to do is - do it for you. The...

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Why companies gaslight email personalisation

Why companies gaslight email personalisation

Why do companies gaslight email personalisation? Gaslighting is defined as a form of psychological abuse, (dimming the lights to hide the clarity of truth) in this case it is where a company makes someone question their perception of reality. People experiencing...

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Personalisation essential for cycle ecommerce

Personalisation essential for cycle ecommerce

Personalisation essential for cycle ecommerce. You know all that talk about ‘Big Data,’ ‘cookies,’ ‘re-targeting,’ ‘predictive technologies,’ and other such Orwellian techno-jumbo? It’s like diversified investment portfolios, electricity storage technology, and...

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Personalisation provokes huge ecommerce profits

Personalisation provokes huge ecommerce profits

Personalisation provokes huge ecommerce profits. MarketingWeek recently published an article on the changing fabric of online retail shopping. It’s clear from the article that eCommerce personalisation is here to stay. 94% of companies agree that personalisation ‘is...

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US zero trust becomes federal reality

US zero trust becomes federal reality

A new draft memo seeks to build out the US federal government’s underlying zero trust architecture in order to smooth the path for a coterie of recent cybersecurity related executive orders, initiatives and mandates from President Joe Biden. The memorandum, released...

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Why ecommerce personalisation is a priority

Why ecommerce personalisation is a priority

Successful eCommerce brands know that there is no better way to make an online customer feel special than through a personalised shopping experience. This understanding is not limited to luxury brand marketers — most online merchandisers try to make their consumers...

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Data quality essential for ecommerce

Data quality essential for ecommerce

Data quality essential for ecommerce. It is defined as the measure of the condition of data based on factors such as accuracy, completeness, consistency, reliability and whether it's up to date. Measuring data quality levels can help organisations identify data errors...

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The biggest secret in ecommerce marketing

The biggest secret in ecommerce marketing

The biggest secret in ecommerce, What’s the biggest, most well-known “secret” in e-commerce marketing? Make people know, like, and trust you. The problem? Making people know, like, and trust you either takes a long time or costs a lot of money. Also, it’s not very...

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The power of ecommerce personalisation

The power of ecommerce personalisation

The power of ecommerce personalisation. Personalisation in digital marketing is an incredible tool that’s consistently proven to improve campaign results if executed in an engaging, authentic manner. This article explores how looking at things from the customer’s...

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UK wine and spirits thrive online

UK wine and spirits thrive online

UK wine and spirits thrive online. The wine and spirits industry in the UK was hard hit by on-trade closures, but ecommerce came to its rescue. Now brands are determined to keep these new retail converts onside as bars and restaurants open up again. The pandemic has...

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The year of fashion NFTs

The year of fashion NFTs

This has been the year of fashion NFTs. But what are NFTs, why is everyone rushing to cash in, and what do they mean for an industry that has remained resolutely physical for so long? On 10th September 2021, Karl Lagerfeld NFTs, totalling 777 pieces, priced 77 euros...

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Agility a fashion supply chain dilemma

Agility a fashion supply chain dilemma

Agility a fashion supply chain dilemma. Global industry experts explore the key trends shaping consumer preferences that drive fashion and luxury, using timely insights to stay one step ahead of the latest innovations and business strategies  The pandemic continues to...

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The complete guide to open rates

The complete guide to open rates

The complete guide to open rates. The open rate is a measure of how many people on an email list open a particular email campaign. The open rate is normally expressed as a percentage calculated as the total of opened emails divided by delivered emails (sent emails...

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The true value of customer retention

The true value of customer retention

The true value of customer retention. Studies show that acquiring a new customer costs a business between four and 10 times more than it takes to retain a customer. This is caused by the amount of effort it takes to find, target and successfully sell a new consumer a...

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Taking personalization to the next level

Taking personalization to the next level

Taking personalization to the next level. Identifying how much personalization to offer – and to whom – will separate winners from losers. More than 70% of customers now expect more personalized experiences with the brands they interact with, and digital technology is...

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Email technology the willingness to change

Email technology the willingness to change

Email technology the willingness to change. Willingness to change is a social perspective on change management for changing behaviours, skills or practices. It’s a way of understanding a team's resistance to change and how complex a change initiative will be. Patterns...

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Beauty brands master customer acquisition

Beauty brands master customer acquisition

Beauty brands master customer acquisition. The cosmetics and beauty industry is one of the fastest-growing markets in the world. It’s projected to surpass $128.7 billion in revenue by 2030. According to McKinsey, the pandemic has led to a widespread closure of brick...

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Bulk wine trends focus 2022

Bulk wine trends focus 2022

Bulk wine trends focus 2022. The growing Bulk wine market has become an important topic.  The wine that is shipped in containers rather than in bottles or small packages and is bottled at its destination is called Bulk Wine. Bulk wine allows wine buyers to work...

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Segmenting is marketing marginalisation

Segmenting is marketing marginalisation

Segmenting is marketing marginalisation. A single insight that drives a single brand proposition inevitably creates marginalised groups that we don’t market to. Despite our best intentions, as marketers we are typically biased in our thinking and outlook....

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Age groups on social media

Age groups on social media

Age groups on social media. To market towards multiple demographics takes great powers of empathy – and a deep knowledge of how different types of people interact with the digital world. You need to know how different demographics use digital, and how they experience...

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