SwiftERM News Views and Information - SwiftERM

See Index below, for full list of over 500 up to date articles to empower your ecommerce strategy

Health and beauty products soar online

Health and beauty products soar online

Health and Beauty products soar online. While overall growth has been strong among online sales of health, beauty, and food products, some segments within these broader categories have yet to gain ecommerce traction. Retailers now have the opportunity, however, to...

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Bicycle Market projected 5.8% CAGR

Bicycle Market projected 5.8% CAGR

Bicycle market project 5.8% CAGR. The global bicycle market is projected to expand at a value CAGR of 5.8% over the forecast period of 2022-2032 to reach a valuation of more than US $109 Bn by 2032. Bicycling is favoured by a majority of health-conscious individuals...

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Personalisation disrupting wine ecommerce

Personalisation disrupting wine ecommerce

Personalisation disrupting wine ecommerce. Historically, the wine industry, one built on a bedrock of traditions, has not been keen on adapting to new trends and technology. But, the recent pandemic with its disruptive effects on the entire alcohol marketplace has...

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Ecommerce growth can continue strongly

Ecommerce growth can continue strongly

Ecommerce growth continues strongly. Despite overall slowing economic activity, key trends suggest ecommerce still has room to grow. What it means for economies, industries and investors. Online shopping provided a practical alternative as retail locations closed and...

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Making your email marketing truly automatic

Making your email marketing truly automatic

Making your email marketing truly automatic. When new ecommerce retailers come to address the issue of email marketing it is an infuriating truth that when they want an automatic system, what they see are lots of people stretching the truth about what they offer so...

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Personalisation a non-negotiable business strategy

Personalisation a non-negotiable business strategy

Personalisation a non-negotiable business strategy. In today’s digital-first world 1:1 personalisation is, without a doubt, a non-negotiable business strategy. It has proved to be a powerful tool to improve conversions, build brand perception, and boost revenue. 80%...

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Personalisation the future of the fashion industry

Personalisation the future of the fashion industry

Personalisation the future of the fashion industry. The fashion industry today generally confines personalisation to marketing recommendations for customer sub-segments, based on past purchases or online browsing history, held back by talent and technology...

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What they don’t tell you about your email personalisation

What they don’t tell you about your email personalisation

What they don't tell you about email personalisation. In order to understand the goal you need to know the rewards. Both McKinsey and Statista's research establishes that employing personalisation delivers as much as 20x (twenty times) the reward that promotional and...

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The future of personalisation in digital marketing

The future of personalisation in digital marketing

The future of personalisation in digital marketing. In today’s increasingly competitive and unpredictable marketplace, delivering contextual personalisation in digital marketing is no longer a “nice to have,” but a basic requirement customers have come to expect....

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Personalisation cures digital fatigue

Personalisation cures digital fatigue

Personalisation cures digital fatigue. Today’s customers expect digital communications to be convenient and efficient, but they’re also experiencing digital fatigue. And that means organisations face a multi-part challenge: how to address consumer preferences while...

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Understanding the motivation behind personalisation

Understanding the motivation behind personalisation

Understanding the motivation behind personalisation. According to McKinsey, in the US alone, ecommerce saw 10 years’ growth in the space of just three months, with 75% of consumers reporting trying different stores, websites, or brands during that time. In response,...

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Appreciating consumer personalisation in ecommerce

Appreciating consumer personalisation in ecommerce

Appreciating consumer personalisation in ecommerce, how do you effectively engage your customers? One way to make sure you’re maximising your reach is to increase personalisation – whether that’s on your ecommerce store itself or in your marketing activity. With so...

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Ecommerce concern as wine demand falls

Ecommerce concern as wine demand falls

Ecommerce concern as wine demand falls. Bordeaux’s winemakers are divided over calls for the European Union to pay them to rip up their vines to curb a glut of unsold claret. The row comes after the Bordeaux Wine Council backed a plan to limit wine production in the...

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Explaining predictive personalisation for ecommerce

Explaining predictive personalisation for ecommerce

Explaining predictive personalisation for ecommerce. While many retailers are talking about consumer experiences and personalisation in their digital marketing efforts, there are few brands that are doing this effectively and at scale. The topic of predictive...

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Understanding customer journey touchpoints

Understanding customer journey touchpoints

Understanding customer journey touchpoints. Customer touchpoints are the various moments at which a customer will directly, or indirectly, come into contact with your brand. These touchpoints make up the customer journey, and are key to influencing the customer...

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Direct-to-consumer (DTC) Subscription Benefits

Direct-to-consumer (DTC) Subscription Benefits

Direct to consumer (DTC) subscription benefits brands but is nothing new, but with the rise of e-commerce businesses and online shops, DTC subscriptions have never been easier to fulfil. In recent years, the subscription box model has become popular among...

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Marketing automation for B2C

Marketing automation for B2C

Marketing automation for B2C is the process of utilising technology to streamline marketing efforts and make them more effective. It uses a single automation platform to manage every aspect of every campaign from the same place, including but not limited to email and...

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Personalisation is essential to email marketing

Personalisation is essential to email marketing

Personalisation is essential to email marketing. Consumers have come to demand and expect relevant and personalised content and experience, both online and offline. To meet those demands, marketers are striving to leverage email personalisation to move toward one to...

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Web 3.0 will change the online landscape forever

Web 3.0 will change the online landscape forever

Web 3.0 will change the online landscape forever. Social media has become a genuine staple of our society this century. From the induction of MySpace to the advent of Facebook, YouTube and Twitter, and then later on lifestyle-focused Instagram. All part of the surge...

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The psychology of ecommerce personalisation

The psychology of ecommerce personalisation

The psychology of ecommerce personalisation. People prefer -- and often crave -- personalised experiences. And by “personalised experience,” we mean an interaction or engagement with a piece of software, a piece of content, or a person that leaves you feeling like...

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Ecommerce challenges facing the cycle retailer

Ecommerce challenges facing the cycle retailer

Ecommerce challenges facing the cycle retailer. The pandemic added brand new users to an already large group of cycle enthusiasts, the "no-sport-inside, let's-go-outside" athletes who discovered that a bike is a real synonym of freedom and helps with fitness even when...

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The ecommerce wine retailing guide

The ecommerce wine retailing guide

The ecommerce wine retailing guide. Like many industries, wine experienced exponential online sales growth in large part because of the global pandemic. Closures led wine producers and retailers, and even restaurants, to go digital—embracing ecommerce as a viable...

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What makes SaaS so successful?

What makes SaaS so successful?

What makes SaaS so successful? Since Salesforce invented the term "Software-as-a-Service" more than twenty years ago, the industry has been characterised by tremendous growth and increasing sophistication. SwiftERM found the average employee now actively uses 36 cloud...

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Why personalisation matters so much

Why personalisation matters so much

Why personalisation matters so much. It’s no surprise that personalising communications has long been a priority for marketeers. But sometimes it’s helpful to remember why, and what the options are. In a world where we are bombarded with up to 10,000 marketing adverts...

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