SwiftERM News Views and Information - SwiftERM

See Index below, for full list of over 500 up to date articles to empower your ecommerce strategy

How to sell wine online

How to sell wine online

How to sell wine online. If you are still operating your ecommerce business the same way you did in years past, you are in serious danger of being left behind. The beautiful thing is that it is one hundred percent within your control to implement and none of it is...

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Advanced ecommerce marketing analytics guide

Advanced ecommerce marketing analytics guide

Advanced ecommerce marketing analytics guide. For any ecommerce business, monitoring your website’s marketing analytics is essential to help grow and improve your operations. Marketing metrics and analytics help reveal the success of various marketing campaigns and...

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How to calculate email subscriber value

How to calculate email subscriber value

How to calculate email subscriber value. There are a lot of metrics in email marketing. That’s one of the best things about it – you can track every action and reaction down to not just the clicks, but down to each individual subscriber’s clicks. And yet, with all the...

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Ecommerce cyber security feature

Ecommerce cyber security feature

Ecommerce cyber security feature. Ecommerce sites will always be a hot target for cyberattacks. For would-be thieves, they are treasure troves of personal and financial data. In addition to this, for businesses of all sizes, the cost of a breach both in loss of data...

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How to make your ecommerce site trustworthy

How to make your ecommerce site trustworthy

How to make your ecommerce site trustworthy. With the emergence of ecommerce platforms like Shopify, Magento and WooCommerce, thousands of people are flocking to create their own niche storefronts. The problem is, the rise in both online fraud and new online stores...

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What’s missing from your ecommerce marketing?

What’s missing from your ecommerce marketing?

What's missing from your ecommerce marketing? Last year consumers in the US spent roughly $844 billion on eCommerce purchases. The industry shows no signs of slowing down with the amount consumers spend on online shopping projected to grow next year. By the end of...

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Ecommerce stop disavowing backlinks

Ecommerce stop disavowing backlinks

Ecommerce stop disavowing backlinks. Many of the SEO tools available have options that help you audit backlinks. While this can be a useful tool for tracking backlinks in general, it can be alarming for a lot of site owners or marketers who see things about "toxic"...

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Personalised email marketing made simple

Personalised email marketing made simple

Personalised email marketing made simple. Consumers have come to demand and expect relevant and personalised content and experience, both online and offline. To meet those demands, marketers are striving to leverage email personalisation to move toward 1:1 experiences...

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How personalisation reinvents fragrance

How personalisation reinvents fragrance

How personalisation reinvents fragrance. Trying to generate renewed interest in fragrances is one of the biggest challenges for this category, revealing the presence of waning sales of the most popular scents. So how to reinvigorate things? Fragrance makers have had...

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Beginners guide to ecommerce marketing essentials

Beginners guide to ecommerce marketing essentials

Beginners guide to ecommerce marketing essentials. There are many components that a business needs to consider when even thinking about a marketing strategy to help them increase recognition and boost sales, so it is appreciated this is even more daunting when first...

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Future proofing your ecommerce growth

Future proofing your ecommerce growth

Future proofing your ecommerce growth. There have never been as many opportunities in the ecommerce space, nor has there been as much competition. Plummeting return on ad spend is pushing brands to prioritise customer lifetime value and promote brand loyalty. Trust is...

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The fashion industry and digital transformation

The fashion industry and digital transformation

The fashion industry and digital transformation. According to McKinsey’s State of Fashion report, “The total sales of the traditional fashion sector have grown by more than 20 percent over the last three years”. Every year, the fashion industry, ranging from retailers...

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Beauty driving CLV through email marketing

Beauty driving CLV through email marketing

Beauty driving CLV through email marketing. Customer lifetime value (CLV or LTV) is one of the most important metrics you need to be tracking – and improving – to scale your brand over time. Unfortunately, it is also one of the most overlooked within eCommerce. Before...

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Beauty ecommerce marketing driving awareness

Beauty ecommerce marketing driving awareness

Beauty industry marketing driving awareness. For Direct-to-Consumer eCommerce brands, visibility isn’t just about building brand awareness, it’s about being highly relevant to your target audience. For example, speaking to each consumer personally as a unique...

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DTC petfood market worth $8.16 billion by 2028

DTC petfood market worth $8.16 billion by 2028

DTC petfood market worth $8.16 billion by 2028. According to a new market research report titled “Direct to Consumer Pet Food Market by Type (Meal [Standard, Customized], Treats, Supplements), Pet Type (Dogs, Cats), Health Condition (Nutrition), Distribution Channel...

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21 Must-have digital marketing tools

21 Must-have digital marketing tools

21 must-have digital marketing tools. Companies today depend on digital marketing tools to survive. A strong tech stack encourages growth and ensures that you aren’t spending your valuable time on tedious tasks. On the flip side, failing to take advantage of modern...

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Tech entrepreneurs changing the world of wine

Tech entrepreneurs changing the world of wine

Tech entrepreneurs changing the world of wine. Often seen as old-fashioned, fragmented and complex, the fine wine world is an industry that has been slow (even overtly resistant) to adopt mainstream technologies, let alone cutting-edge ones. But that might all be...

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Ecommerce personalization best practices

Ecommerce personalization best practices

Ecommerce personalization best practices. Successful eCommerce brands know that there is no better way to make an online customer feel special than through a personalized shopping experience. This understanding is not limited to luxury brand marketers — most online...

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Inside ecommerce marketing automation

Inside ecommerce marketing automation

Inside ecommerce marketing automation. Ecommerce marketing automation is the software equivalent of hiring someone to do all those tedious marketing-related tasks for you. Ecommerce marketing software is the ideal employee: trainable, reliable, punctual, resilient,...

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Total automation for email is real

Total automation for email is real

Total automation for email is real. For many years, a lot of sophisticated marketing has been devised and implemented, which makes the production of email ever more accurate and rewarding. But the one thing it has never been able to do is - do it for you. The...

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Why companies gaslight email personalisation

Why companies gaslight email personalisation

Why do companies gaslight email personalisation? Gaslighting is defined as a form of psychological abuse, (dimming the lights to hide the clarity of truth) in this case it is where a company makes someone question their perception of reality. People experiencing...

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Personalisation essential for cycle ecommerce

Personalisation essential for cycle ecommerce

Personalisation essential for cycle ecommerce. You know all that talk about ‘Big Data,’ ‘cookies,’ ‘re-targeting,’ ‘predictive technologies,’ and other such Orwellian techno-jumbo? It’s like diversified investment portfolios, electricity storage technology, and...

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Personalisation provokes huge ecommerce profits

Personalisation provokes huge ecommerce profits

Personalisation provokes huge ecommerce profits. MarketingWeek recently published an article on the changing fabric of online retail shopping. It’s clear from the article that eCommerce personalisation is here to stay. 94% of companies agree that personalisation ‘is...

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US zero trust becomes federal reality

US zero trust becomes federal reality

A new draft memo seeks to build out the US federal government’s underlying zero trust architecture in order to smooth the path for a coterie of recent cybersecurity related executive orders, initiatives and mandates from President Joe Biden. The memorandum, released...

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