SwiftERM News Views and Information - SwiftERM

See Index below, for full list of over 500 up to date articles to empower your ecommerce strategy

INDEX – to all SwiftERM articles

INDEX – to all SwiftERM articles

These are all our articles/blogs written for ecommerce retailers. It is an index to all articles featured on this site for your company's success. The INDEX is alphabetical, just click on the image for the link. We feature key articles seeing higher traffic and...

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What they don’t tell you about your email personalisation

What they don’t tell you about your email personalisation

What they don't tell you about email personalisation. In order to understand the goal you need to know the rewards. Both McKinsey and Statista's research establishes that employing personalisation delivers as much as 20x (twenty times) the reward that promotional and...

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The future of personalisation in digital marketing

The future of personalisation in digital marketing

The future of personalisation in digital marketing. In today’s increasingly competitive and unpredictable marketplace, delivering contextual personalisation in digital marketing is no longer a “nice to have,” but a basic requirement customers have come to expect....

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Personalisation cures digital fatigue

Personalisation cures digital fatigue

Personalisation cures digital fatigue. Today’s customers expect digital communications to be convenient and efficient, but they’re also experiencing digital fatigue. And that means organisations face a multi-part challenge: how to address consumer preferences while...

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Understanding the motivation behind personalisation

Understanding the motivation behind personalisation

Understanding the motivation behind personalisation. According to McKinsey, in the US alone, ecommerce saw 10 years’ growth in the space of just three months, with 75% of consumers reporting trying different stores, websites, or brands during that time. In response,...

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Appreciating consumer personalisation in ecommerce

Appreciating consumer personalisation in ecommerce

Appreciating consumer personalisation in ecommerce, how do you effectively engage your customers? One way to make sure you’re maximising your reach is to increase personalisation – whether that’s on your ecommerce store itself or in your marketing activity. With so...

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Ecommerce concern as wine demand falls

Ecommerce concern as wine demand falls

Ecommerce concern as wine demand falls. Bordeaux’s winemakers are divided over calls for the European Union to pay them to rip up their vines to curb a glut of unsold claret. The row comes after the Bordeaux Wine Council backed a plan to limit wine production in the...

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Explaining predictive personalisation for ecommerce

Explaining predictive personalisation for ecommerce

Explaining predictive personalisation for ecommerce. While many retailers are talking about consumer experiences and personalisation in their digital marketing efforts, there are few brands that are doing this effectively and at scale. The topic of predictive...

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Understanding customer journey touchpoints

Understanding customer journey touchpoints

Understanding customer journey touchpoints. Customer touchpoints are the various moments at which a customer will directly, or indirectly, come into contact with your brand. These touchpoints make up the customer journey, and are key to influencing the customer...

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Direct-to-consumer (DTC) Subscription Benefits

Direct-to-consumer (DTC) Subscription Benefits

Direct to consumer (DTC) subscription benefits brands but is nothing new, but with the rise of e-commerce businesses and online shops, DTC subscriptions have never been easier to fulfil. In recent years, the subscription box model has become popular among...

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Marketing automation for B2C

Marketing automation for B2C

Marketing automation for B2C is the process of utilising technology to streamline marketing efforts and make them more effective. It uses a single automation platform to manage every aspect of every campaign from the same place, including but not limited to email and...

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Personalisation is essential to email marketing

Personalisation is essential to email marketing

Personalisation is essential to email marketing. Consumers have come to demand and expect relevant and personalised content and experience, both online and offline. To meet those demands, marketers are striving to leverage email personalisation to move toward one to...

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Web 3.0 will change the online landscape forever

Web 3.0 will change the online landscape forever

Web 3.0 will change the online landscape forever. Social media has become a genuine staple of our society this century. From the induction of MySpace to the advent of Facebook, YouTube and Twitter, and then later on lifestyle-focused Instagram. All part of the surge...

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The psychology of ecommerce personalisation

The psychology of ecommerce personalisation

The psychology of ecommerce personalisation. People prefer -- and often crave -- personalised experiences. And by “personalised experience,” we mean an interaction or engagement with a piece of software, a piece of content, or a person that leaves you feeling like...

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Ecommerce challenges facing the cycle retailer

Ecommerce challenges facing the cycle retailer

Ecommerce challenges facing the cycle retailer. The pandemic added brand new users to an already large group of cycle enthusiasts, the "no-sport-inside, let's-go-outside" athletes who discovered that a bike is a real synonym of freedom and helps with fitness even when...

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The ecommerce wine retailing guide

The ecommerce wine retailing guide

The ecommerce wine retailing guide. Like many industries, wine experienced exponential online sales growth in large part because of the global pandemic. Closures led wine producers and retailers, and even restaurants, to go digital—embracing ecommerce as a viable...

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What makes SaaS so successful?

What makes SaaS so successful?

What makes SaaS so successful? Since Salesforce invented the term "Software-as-a-Service" more than twenty years ago, the industry has been characterised by tremendous growth and increasing sophistication. SwiftERM found the average employee now actively uses 36 cloud...

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Why personalisation matters so much

Why personalisation matters so much

Why personalisation matters so much. It’s no surprise that personalising communications has long been a priority for marketeers. But sometimes it’s helpful to remember why, and what the options are. In a world where we are bombarded with up to 10,000 marketing adverts...

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Which marketing channels produce the highest ROI?

Which marketing channels produce the highest ROI?

Which marketing channels produce the highest ROI? As a marketer, you have a variety of options at your disposal for reaching new customers. But with everything from billboards to event sponsorship to social media campaigns, it can be difficult to determine which ones...

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SaaS is now essential for Ecommerce

SaaS is now essential for Ecommerce

SaaS is now essential for ecommerce. Choosing a software-as-a-service (SaaS) may be one of the best decisions your company makes this year. Retail ecommerce sales grew 10.1 percent in previous years while the retail industry as a whole grew about 1.4 percent,...

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Email metrics and KPIs to measure success

Email metrics and KPIs to measure success

Email metrics and KPIs to measure success. Traditionally, every email marketer knew the feeling of satisfaction when an email goes out: one part relief, one part anxiety. When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll...

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Personalisation tops marketers priorities

Personalisation tops marketers priorities

Personalisation tops marketers priorities. A recent survey of digital marketing and e-commerce executives conducted by CommerceNext in partnership with CommX found that developing more careful appreciation of individual consumer needs and hence personalisation is a...

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Challenges in ecommerce operation and technology

Challenges in ecommerce operation and technology

Challenges in ecommerce operation and technology. An ecommerce store is the primary retail growth engine for any business. In fact, ecommerce is expected to claim 17% of the industry by the end of the year. The meteoric growth witnessed by digital commerce over the...

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UTM codes and how to use them

UTM codes and how to use them

UTM codes and how to use them. As a marketer, you know that your marketing is driving traffic to your client's websites, but do you have the hard data to prove it? On a client call, can you show which exact tweets or guest posts generated leads, and which ones...

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Loyalty fears as it continues to fall

Loyalty fears as it continues to fall

Loyalty fears as it continues to fall. It's official, loyalty is waning, a new report suggests, with shoppers now more likely to choose where to buy based on fulfilment and customer service.  More than a quarter (27.4%) of UK and US adults now feel no loyalty to any...

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