Ecommerce – how to grow your business exponentially
See Index below, for full list of over 500 up to date articles to empower your ecommerce strategy
INDEX – to all SwiftERM articles
These are all our articles/blogs written for ecommerce retailers. It is an index to all articles featured on this site for your company's success. The INDEX is alphabetical, just click on the image for the link. We feature key articles seeing higher traffic and...
Direct-to-consumer (DTC) Subscription Benefits
Direct to consumer (DTC) subscription benefits brands but is nothing new, but with the rise of e-commerce businesses and online shops, DTC subscriptions have never been easier to fulfil. In recent years, the subscription box model has become popular among...
Marketing automation for B2C
Marketing automation for B2C is the process of utilising technology to streamline marketing efforts and make them more effective. It uses a single automation platform to manage every aspect of every campaign from the same place, including but not limited to email and...
Ecommerce email marketing campaigns
Ecommerce email marketing campaigns are being shown a renewed interest by SMEs as a way to reach their customers with relevant, personalised messages at the right time—without needing permission from the internet’s increasingly restrictive gatekeepers. Plus, email has...
Personalisation is essential to email marketing
Personalisation is essential to email marketing. Consumers have come to demand and expect relevant and personalised content and experience, both online and offline. To meet those demands, marketers are striving to leverage email personalisation to move toward one to...
Web 3.0 will change the online landscape forever
Web 3.0 will change the online landscape forever. Social media has become a genuine staple of our society this century. From the induction of MySpace to the advent of Facebook, YouTube and Twitter, and then later on lifestyle-focused Instagram. All part of the surge...
The psychology of ecommerce personalisation
The psychology of ecommerce personalisation. People prefer -- and often crave -- personalised experiences. And by “personalised experience,” we mean an interaction or engagement with a piece of software, a piece of content, or a person that leaves you feeling like...
Ecommerce challenges facing the cycle retailer
Ecommerce challenges facing the cycle retailer. The pandemic added brand new users to an already large group of cycle enthusiasts, the "no-sport-inside, let's-go-outside" athletes who discovered that a bike is a real synonym of freedom and helps with fitness even when...
The ecommerce wine retailing guide
The ecommerce wine retailing guide. Like many industries, wine experienced exponential online sales growth in large part because of the global pandemic. Closures led wine producers and retailers, and even restaurants, to go digital—embracing ecommerce as a viable...
What makes SaaS so successful?
What makes SaaS so successful? Since Salesforce invented the term "Software-as-a-Service" more than twenty years ago, the industry has been characterised by tremendous growth and increasing sophistication. SwiftERM found the average employee now actively uses 36 cloud...
Why personalisation matters so much
Why personalisation matters so much. It’s no surprise that personalising communications has long been a priority for marketeers. But sometimes it’s helpful to remember why, and what the options are. In a world where we are bombarded with up to 10,000 marketing adverts...
Which marketing channels produce the highest ROI?
Which marketing channels produce the highest ROI? As a marketer, you have a variety of options at your disposal for reaching new customers. But with everything from billboards to event sponsorship to social media campaigns, it can be difficult to determine which ones...
SaaS is now essential for Ecommerce
SaaS is now essential for ecommerce. Choosing a software-as-a-service (SaaS) may be one of the best decisions your company makes this year. Retail ecommerce sales grew 10.1 percent in previous years while the retail industry as a whole grew about 1.4 percent,...
Email metrics and KPIs to measure success
Email metrics and KPIs to measure success. Traditionally, every email marketer knew the feeling of satisfaction when an email goes out: one part relief, one part anxiety. When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll...
Personalisation tops marketers priorities
Personalisation tops marketers priorities. A recent survey of digital marketing and e-commerce executives conducted by CommerceNext in partnership with CommX found that developing more careful appreciation of individual consumer needs and hence personalisation is a...
Challenges in ecommerce operation and technology
Challenges in ecommerce operation and technology. An ecommerce store is the primary retail growth engine for any business. In fact, ecommerce is expected to claim 17% of the industry by the end of the year. The meteoric growth witnessed by digital commerce over the...
UTM codes and how to use them
UTM codes and how to use them. As a marketer, you know that your marketing is driving traffic to your client's websites, but do you have the hard data to prove it? On a client call, can you show which exact tweets or guest posts generated leads, and which ones...
Loyalty fears as it continues to fall
Loyalty fears as it continues to fall. It's official, loyalty is waning, a new report suggests, with shoppers now more likely to choose where to buy based on fulfilment and customer service. More than a quarter (27.4%) of UK and US adults now feel no loyalty to any...
Distinction between types of personalisation
Distinction between types of personalisation. According to research, 4 out of 5 marketers believe that personalisation is essential to successfully compete today. Therefore, companies are gradually abandoning mass-marketing strategies—i.e. one message for everyone—in...
McKinsey explains personalisations rights and wrongs
McKinsey explains personalisations rights and wrongs. This Next in Personalisation Report reveals that companies who excel at demonstrating customer intimacy generate faster rates of revenue growth than their peers. And the closer organisations get to the consumer,...
SwiftERM working with Universities around the world
SwiftERM work with universities around the world everyday, Whether it be for data analytics, marketing or business we are pleased to offer our knowledge, insights and experience into whatever direction technology is taking us, together with innovations worthy of note...
Ecommerce has a dark foreboding secret
Ecommerce has a dark foreboding secret, and there are reasons people like to keep it that way. If the truth got out then a lot of work and effort, to say nothing of strategies and employment could easily be perceived for what they are, redundant, irrelevant and...
Gartner underline relevant content
Gartner underline relevant content. The rapid creation and retrieval of relevant content and knowledge on both your communications and website are critical to improving the overall customer experience. Application leaders should follow these seven best practices to...
Personalisation key to fashion success
Personalisation key to fashion success. With increasing competition for online spend, brands are seeing personalisation as more crucial than ever. The fashion industry, with its many sizes, collections, and styles, is a lot more complicated and overwhelming to...
The UK ecommerce market insights
The UK ecommerce market insights. The last couple of years saw a significant improvement in the UK economy towards digitalisation. The shift took place at the fastest pace than ever before when it comes to the UK ecommerce market. This article is going to give you an...
