Ecommerce – how to grow your business exponentially

Personalisation cures digital fatigue. Today’s customers expect digital communications to be convenient and efficient, but they’re also experiencing digital fatigue. And that means organisations face a multi-part challenge: how to address consumer preferences while...

Understanding the motivation behind personalisation. According to McKinsey, in the US alone, ecommerce saw 10 years’ growth in the space of just three months, with 75% of consumers reporting trying different stores, websites, or brands during that time. In response,...

Appreciating consumer personalisation in ecommerce, how do you effectively engage your customers? One way to make sure you’re maximising your reach is to increase personalisation – whether that’s on your ecommerce store itself or in your marketing activity. With so...

Explaining predictive personalisation for ecommerce. While many retailers are talking about consumer experiences and personalisation in their digital marketing efforts, there are few brands that are doing this effectively and at scale. The topic of predictive...

Understanding customer journey touchpoints. Customer touchpoints are the various moments at which a customer will directly, or indirectly, come into contact with your brand. These touchpoints make up the customer journey, and are key to influencing the customer...

Direct to consumer (DTC) subscription benefits brands but is nothing new, but with the rise of e-commerce businesses and online shops, DTC subscriptions have never been easier to fulfil. In recent years, the subscription box model has become popular among...

Marketing automation for B2C is the process of utilising technology to streamline marketing efforts and make them more effective. It uses a single automation platform to manage every aspect of every campaign from the same place, including but not limited to email and...

Personalisation is essential to email marketing. Consumers have come to demand and expect relevant and personalised content and experience, both online and offline. To meet those demands, marketers are striving to leverage email personalisation to move toward one to...

Web 3.0 will change the online landscape forever. Social media has become a genuine staple of our society this century. From the induction of MySpace to the advent of Facebook, YouTube and Twitter, and then later on lifestyle-focused Instagram. All part of the surge...

The psychology of ecommerce personalisation. People prefer -- and often crave -- personalised experiences. And by “personalised experience,” we mean an interaction or engagement with a piece of software, a piece of content, or a person that leaves you feeling like...

The ecommerce wine retailing guide. Like many industries, wine experienced exponential online sales growth in large part because of the global pandemic. Closures led wine producers and retailers, and even restaurants, to go digital—embracing ecommerce as a viable...

What makes SaaS so successful? Since Salesforce invented the term "Software-as-a-Service" more than twenty years ago, the industry has been characterised by tremendous growth and increasing sophistication. SwiftERM found the average employee now actively uses 36 cloud...

Why personalisation matters so much. It’s no surprise that personalising communications has long been a priority for marketeers. But sometimes it’s helpful to remember why, and what the options are. In a world where we are bombarded with up to 10,000 marketing adverts...