SwiftERM News Views and Information - SwiftERM

See Index below, for full list of over 500 up to date articles to empower your ecommerce strategy

INDEX – to all SwiftERM articles

INDEX – to all SwiftERM articles

These are all our articles/blogs written for ecommerce retailers. It is an index to all articles featured on this site for your company's success. The INDEX is alphabetical, just click on the image for the link. We feature key articles seeing higher traffic and...

read more
Behavioural economics in ecommerce marketing

Behavioural economics in ecommerce marketing

Behavioural economics in ecommerce marketing, is a discipline of knowledge that tries to find answers to questions about our purchasing decisions. To be more precise – why are they irrational sometimes? Of course, such knowledge can be extremely useful for every...

read more
The top 50 wines of DWWA 2022

The top 50 wines of DWWA 2022

The top 50 wines of DWWA 2022. The 0.27% of entries awarded Best in Show at this year's Decanter World Wine Awards reflect the inspiring world of wine and quest for quality among winemakers globally, with 50 wines expressing the best of their categories. An all-time...

read more
Autonomous email marketing for SMEs

Autonomous email marketing for SMEs

Autonomous email marketing for SMEs. The day is here, well in fairness it's been here for a while, but you no longer have to wonder "wouldn't it be wonderful if there was something I could use that did all my email marketing for me, so I don't have to touch it, ever"....

read more
What’s new in email marketing

What’s new in email marketing

What's new in email marketing. Since the beginnings of email marketing in 1978, the use of this tactic has nothing but skyrocketed over the years. However, by 1998, consumer frustration with spam mail had also skyrocketed, leading email providers to respond by...

read more
SaaS and subscription models for ecommerce

SaaS and subscription models for ecommerce

SaaS and subscription models for ecommerce. Two current trends in software go hand in hand but aren’t the same: software-as-a-service (SaaS) and subscription. SaaS refers to how the software is deployed and delivered to the end customer, while subscription refers to...

read more
The essentials of personalised marketing

The essentials of personalised marketing

The essentials of personalised marketing. Personalisation has changed marketing from the bottom up, improving the customer experience, and, in turn, making businesses more profitable. Yet, many companies continue to fail at implementation. It is important to...

read more
The distinction between personalisation and customisation

The distinction between personalisation and customisation

The distinction between personalisation and customisation depends on who is inputting the data or making the changes. Personalisation is the action of creating or modifying an item using customer data to meet an individual’s needs. Customisation is when the customer...

read more
Ecommerce tactics to address inflation

Ecommerce tactics to address inflation

Ecommerce tactics to address inflation. As customers search for ways to combat the ongoing cost of living crisis, ecommerce stores are seeing a big increase in the number of buyers asking for refunds. Earlier this month, ecommerce marketplace ASOS – which announced...

read more
Wine marketing keeping it personal

Wine marketing keeping it personal

Wine marketing keeping it personal. We call it wine tasting, yet a glass of wine can engage with all our five human senses. Moreover, it uses up more of the human brain than most other behaviours. Most of us have these senses in working order, and normally we take...

read more
Email marketing – what are you missing?

Email marketing – what are you missing?

Email marketing - what are you missing? There are three core types of email marketing software defined by purpose:  i. offer - i.e. a fashion retailer introducing a new line for the season, promotion - i.e. where the item can perhaps only be bought will stocks last...

read more
Essential skills needed by marketers today

Essential skills needed by marketers today

Essential skills needed by marketers today. The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are...

read more
Understanding Email Marketing Metrics

Understanding Email Marketing Metrics

Understanding email marketing metrics. In this post, we are looking to offer help understanding how to analyse email marketing performance. An email service provider will begin accumulating performance data almost immediately after a deployment. The data will taper...

read more
Cookie consent for the UK, EU and US

Cookie consent for the UK, EU and US

Cookie consent for the UK, EU and US. You may have noticed an increasing number of "cookie banners" over the past few years. These are those dialogue boxes that display on a website, asking if you give your consent for cookies to be placed on your device. Most...

read more
Email marketing statistics and trends

Email marketing statistics and trends

Email marketing statistics and trends. Many marketers have been putting emphasis on webinars, social media, video marketing, or anything shiny they come across, knowing that trusted revenue streams like email marketing will deliver and they believe no longer need...

read more
The future of email marketing

The future of email marketing

The future of email marketing. It’s hard to imagine a world without email. More than 4 billion people are expected to have at least one email address by 2023, making email one of the most common forms of communication on the planet. With such a large user base, it...

read more
Dynamic personalised email content

Dynamic personalised email content

Dynamic personalised email content. Email marketers take pride being associated with one of the successful marketing channels with 81% customer retention. This is great news since it costs five times more to acquire a new customer than retain an existing one. Yet...

read more
Choosing great products to sell

Choosing great products to sell

Choosing great products to sell. Launching a business isn't easy. A heavily saturated market, fierce competition, and increasing expectations for customer satisfaction are just some of the challenges a start-up company can face.   But the biggest test for an aspiring...

read more
How personalisation is transforming email

How personalisation is transforming email

How personalisation is transforming email marketing. The rise of predictive analytics has opened doors for marketers to understand consumers better and take the next step in automating how they communicate with their customers/prospects. Predictive tools are no longer...

read more
The psychology of consumer choice

The psychology of consumer choice

The psychology of choice. Waitrose’s report on trends found that 64% of consumers always or occasionally feel overwhelmed by choice, and  discovered that already 54% of consumers experience so much frustration that they abandon e-commerce sites if they can’t choose....

read more
Marketers keep replacing major martech apps

Marketers keep replacing major martech apps

Marketers keep replacing major martech apps, integration #1 factor for replacements by Scott Brinker on Jul 17, 2022 11:24 am   My friends at MarTech.org recently released their latest Martech Replacement Survey 2022, where marketers shared which apps they’ve...

read more
Personalised email automation offers huge potential

Personalised email automation offers huge potential

Personalised email automation offers huge potential. It’s no secret that the strongest relationships are built on personal connections. Without a personal connection, relationships are usually short-lived and unfruitful for both parties. The same is true in marketing....

read more
Personalisation in grocery marketing

Personalisation in grocery marketing

Personalisation in grocery marketing has a huge impact on customer behaviour. A study of European shoppers conducted at the start of 2021 revealed that 71% are more likely to buy from brands that treat them as an individual, for instance. And in the US, a third of...

read more
SwiftERM confirms the release of Magento Upgrade

SwiftERM confirms the release of Magento Upgrade

SwiftERM confirms the release of Magento Upgrade. We are delighted to announce the release of our upgraded Magento version onto the Adobe Magento Marketplace as of today. SwiftERM is now compatible with all live versions with immediate effect. Existing clients are...

read more
Wine ecommerce the next big trend

Wine ecommerce the next big trend

Alcohol sales grew to $6 billion in 2021, according to an industry report by Rabobank. That 131% growth from $2.6 billion in 2019 is remarkable. In this two-year period, sales for alcohol online jumped up to 4%, whereas before it was nearly 2%. More wine was ordered...

read more