Ecommerce – how to grow your business exponentially

Behavioural economics in ecommerce marketing, is a discipline of knowledge that tries to find answers to questions about our purchasing decisions. To be more precise – why are they irrational sometimes? Of course, such knowledge can be extremely useful for every...

Autonomous email marketing for SMEs. The day is here, well in fairness it's been here for a while, but you no longer have to wonder "wouldn't it be wonderful if there was something I could use that did all my email marketing for me, so I don't have to touch it, ever"....

What's new in email marketing. Since the beginnings of email marketing in 1978, the use of this tactic has nothing but skyrocketed over the years. However, by 1998, consumer frustration with spam mail had also skyrocketed, leading email providers to respond by...

SaaS and subscription models for ecommerce. Two current trends in software go hand in hand but aren’t the same: software-as-a-service (SaaS) and subscription. SaaS refers to how the software is deployed and delivered to the end customer, while subscription refers to...

The essentials of personalised marketing. Personalisation has changed marketing from the bottom up, improving the customer experience, and, in turn, making businesses more profitable. Yet, many companies continue to fail at implementation. It is important to...

The distinction between personalisation and customisation depends on who is inputting the data or making the changes. Personalisation is the action of creating or modifying an item using customer data to meet an individual’s needs. Customisation is when the customer...

Ecommerce tactics to address inflation. As customers search for ways to combat the ongoing cost of living crisis, ecommerce stores are seeing a big increase in the number of buyers asking for refunds. Earlier this month, ecommerce marketplace ASOS – which announced...

Email marketing - what are you missing? There are three core types of email marketing software defined by purpose:  i. offer - i.e. a fashion retailer introducing a new line for the season, promotion - i.e. where the item can perhaps only be bought will stocks last...

Essential skills needed by marketers today. The field of digital marketing is evolving rapidly in response to new technology and changing buyer expectations. To help career-minded marketers, we’ve rounded up the top 10 skills needed to succeed in the field. These are...

Understanding email marketing metrics. In this post, we are looking to offer help understanding how to analyse email marketing performance. An email service provider will begin accumulating performance data almost immediately after a deployment. The data will taper...

Cookie consent for the UK, EU and US. You may have noticed an increasing number of "cookie banners" over the past few years. These are those dialogue boxes that display on a website, asking if you give your consent for cookies to be placed on your device. Most...

Email marketing statistics and trends. Many marketers have been putting emphasis on webinars, social media, video marketing, or anything shiny they come across, knowing that trusted revenue streams like email marketing will deliver and they believe no longer need...

The future of email marketing. It’s hard to imagine a world without email. More than 4 billion people are expected to have at least one email address by 2023, making email one of the most common forms of communication on the planet. With such a large user base, it...

Dynamic personalised email content. Email marketers take pride being associated with one of the successful marketing channels with 81% customer retention. This is great news since it costs five times more to acquire a new customer than retain an existing one. Yet...

Choosing great products to sell. Launching a business isn't easy. A heavily saturated market, fierce competition, and increasing expectations for customer satisfaction are just some of the challenges a start-up company can face.   But the biggest test for an aspiring...

How personalisation is transforming email marketing. The rise of predictive analytics has opened doors for marketers to understand consumers better and take the next step in automating how they communicate with their customers/prospects. Predictive tools are no longer...