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Benchmark analytics in ecommerce marketing

Benchmark analytics in ecommerce marketing

Benchmarking analytics in ecommerce marketing. Ecommerce platforms are data machines. From the revenue side to the UX side, there is a wealth of information businesses can use to improve ecommerce sites and increase sales.  Because there are so many sets of numbers to...
Strategies for handling ecommerce returns

Strategies for handling ecommerce returns

Strategies for handling ecommerce returns. Ecommerce returns can be a disease—aggressively attacking profit margins, gutting conversion rates, and ultimately threatening your business.  Collectively, consumers returned products worth $428 billion in 2020—just over 10%...
Successfully Sell Wine Online in the US

Successfully Sell Wine Online in the US

Successfully sell wine online – in the US. Since the late ‘90s, wine sales in the U.S. have steadily increased. And according to research by the Wine Institute, the U.S. has been the highest consumer of wine in the world since 2014. When you look at the stats...
The power of email personalisation

The power of email personalisation

The power of email personalisation. Consumers have come to demand and expect relevant and personalised content and experience, both online and offline. Before we get into it just pause for a moment, and consider all the ways you are different to everyone around you....