The changing face of DTC. Ecommerce sales are up 31.3% year over year. And we’re seeing a slew of physical retailers (like Best Buy and Target) rapidly transition towards a direct-to-consumer model. So whether you’re in the DTC space. Or want to invest in...
Online wine sales skyrocket 300%. Majestic Wine has revealed details of a record breaking trading period over the last 18 months, with some key trends predicted to continue as the world reopens. The wine retailer said it outperformed the market by eight per cent since...
Real-time analytics getting it right. As data of all types pours into enterprises at unprecedented rates, being able to give decision-makers easy access to immediate insights is becoming a business necessity. Real-time analytics enables organisations to meet this...
How to calculate your customer acquisition cost. The customer acquisition cost (CAC or CoCA) means the price you pay to acquire a new customer. In its simplest form, how to calculate your customer acquisition cost can be done by: Dividing the total costs associated...
What is the future of ecommerce? Ecommerce is an environment that’s constantly changing and upgrading as technologies improve and companies battle against each other to win a greater share of the pie. If you’ve been keeping up with ecommerce analytics, you know that...
Recent Comments