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Essential B2C marketing implementations

Essential B2C marketing implementations

Essential B2C marketing implementations. Technology and regulatory changes will require preparation. We asked marketing experts how they plan to tackle the next 12 months—here are the 18 topics they zeroed in on. All the best ways to market your business in the next...
What next for Boohoo

What next for Boohoo

What next for Boohoo. Boohoo has had a more eventful pandemic than most. From booming sales to allegations of modern slavery to buying up household brands Debenhams, Dorothy Perkins and Burton, the Manchester-based firm has not been far from the headlines for the past...
The definitive guide to reducing bounce rate

The definitive guide to reducing bounce rate

The definitive guide to reducing bounce rate. Accepting that your site has a high bounce rate is a little like accepting that maybe, just maybe, your child isn’t the best-looking kid in the playground. Sure, you think your precious little angel is just adorable (and...
Beauty products – online analytics

Beauty products – online analytics

Beauty products online analytics. A fascinating piece of research carried out by Salience highlighted the winners and losers in the online beauty market in the UK, the annual insight report recently published. “We believe in publishing free insights to bring us closer...
The importance of customer engagement

The importance of customer engagement

The importance of customer engagement. With so many ways to define it, it’s easy to understand why customer engagement feels like such an elusive term. However, at their core, every definition of customer engagement is all about interactions between your...