swiftadmin, Author at SwiftERM
What marketing methods have the highest ROI?

What marketing methods have the highest ROI?

What are the Main Marketing Methods? What marketing methods have the highest ROI? Marketing can be done through many different vehicles and mediums. Not every medium will have the same result or cost. As such mediums need to be compared and evaluated in order to learn...
Marketers Will Abandon Personalisation

Marketers Will Abandon Personalisation

Gartner Predicts 80% of Marketers Will Abandon Personalisation Efforts by 2025 By 2025, 80% of marketers who have invested in personalisation will abandon their efforts due to lack of ROI, the perils of customer data management or both, according to Gartner, Inc. In...
Monetising customer journey touchpoints

Monetising customer journey touchpoints

Brands with more digital touch points are more likely to be selected by consumers Back in February McKinsey explored the importance of digital touchpoints in their article Brand success in an era of Digital Darwinism. Touchpoints are essential to understanding your...
Predictive personalisation to boost revenue

Predictive personalisation to boost revenue

Predictive personalisation strategies to boost revenue. Predictive personalisation is the ability to predict customer behaviour, needs, or wants and then precisely tailor offers, products, and messages to each recipient across channels and touchpoints. These messages...