Gucci remains the most popular luxury brand online. This year more than any other year before, the online popularity of the best luxury brands in the world is a dependable predictor of future sales but also a lifesaver for many luxury brands. Even the most digitally...
What are the Main Marketing Methods? What marketing methods have the highest ROI? Marketing can be done through many different vehicles and mediums. Not every medium will have the same result or cost. As such mediums need to be compared and evaluated in order to learn...
Gartner Predicts 80% of Marketers Will Abandon Personalisation Efforts by 2025 By 2025, 80% of marketers who have invested in personalisation will abandon their efforts due to lack of ROI, the perils of customer data management or both, according to Gartner, Inc. In...
Brands with more digital touch points are more likely to be selected by consumers Back in February McKinsey explored the importance of digital touchpoints in their article Brand success in an era of Digital Darwinism. Touchpoints are essential to understanding your...
Predictive personalisation strategies to boost revenue. Predictive personalisation is the ability to predict customer behaviour, needs, or wants and then precisely tailor offers, products, and messages to each recipient across channels and touchpoints. These messages...
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