swiftadmin, Author at SwiftERM
Marketing consumer goods by type

Marketing consumer goods by type

Consumer products bought most often, are those types of products you have to do with most often: in private purchasing. What are the different types of consumer products, and what specific marketing considerations apply to each of the 4 types of consumer products?...
How one email program will become your BFF

How one email program will become your BFF

How one email program will become your BFF. Ask yourself how your BFF came to be. Some of the tick boxes will be kindness, caring, loyalty and longevity, perhaps they even go back to kindergarten. Being there for you through adversity will be high on the agenda too....
Totally automatic email not partial

Totally automatic email not partial

Totally automatic email not partial: Beware false Idols. If you are a struggling ecommerce retailer and you see the promise of something being able to make your email marketing “automatic”, how relieved you’d be that you can now include this...
Don’t get blindsided – at your peril

Don’t get blindsided – at your peril

Dire consequences await the blindsided, and it’s easy to be complacent during the good times, but preparing for those rainy days, or better still, knowing how to instigate a recovery when the dark clouds gather is a godsend. That day has arrived for many...