Marketing automation for B2C
Marketing automation for B2C is the process of utilising technology to streamline marketing efforts and make them more effective. It uses a single automation platform to manage every aspect of every campaign from the same place, including but not limited to email and...
Ecommerce email marketing campaigns
Ecommerce email marketing campaigns are being shown a renewed interest by SMEs as a way to reach their customers with relevant, personalised messages at the right time—without needing permission from the internet’s increasingly restrictive gatekeepers. Plus, email has...
Personalisation is essential to email marketing
Personalisation is essential to email marketing. Consumers have come to demand and expect relevant and personalised content and experience, both online and offline. To meet those demands, marketers are striving to leverage email personalisation to move toward one to...
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