swiftadmin, Author at SwiftERM
What makes people “add to cart”?

What makes people “add to cart”?

What makes people “add to cart”? So what influences shoppers to buy online? Google did a study of a couple of large international markets to shed light light on the state of ecommerce and what most influences shoppers when deciding to buy online. i. United...
Champagne makes massive bounce back

Champagne makes massive bounce back

Champagne makes a massive bounce back, as sales last year were down by 17.9% to 244 million bottles in volume for the full year versus 2019, while value dropped by 16.7%, shedding some €845m to leave the total standing at €4.2bn. The going was especially rough in...
The best kept secret of personalisation

The best kept secret of personalisation

The best kept secret of personalisation. Personalisation is much more than simply addressing someone by their first name. If that is your perception of personalisation, you’re probably in the wrong business. Consider how many people you know called John. With...