swiftadmin, Author at SwiftERM
Email remains the best digital channel for ROI

Email remains the best digital channel for ROI

What is the true ROI of Email Marketing? With all of the different digital marketing channels available to the modern marketer, it’s fair to ask, is email marketing still a valuable part of your digital marketing strategy? Yes, yes, a thousand times, yes! No matter...
Contextual Marketing – being on the money

Contextual Marketing – being on the money

Contextual marketing is the buzzword of the day. “It’s a hot one, right up there with personalization and omnichannel retail,” says Brendan Witcher, principal analyst at Forrester Research, a research and advisory company. It is also something of a Rorschach test:...
Impact of Mobile Use on Email Engagement

Impact of Mobile Use on Email Engagement

We work in an increasingly mobile-oriented world. The Pew Research Center found that the use of phones to read email doubled between 2009 and 2013, and the November 2014 Ericsson Mobility Report estimates that smartphone subscriptions and traffic per phone will...
Getting The Call-To-Action Right For Email

Getting The Call-To-Action Right For Email

Getting The Call-To-Action Right For Email. When creating call-to-actions, be mindful of the fact that email is a push channel and the website is a pull channel—a key difference oft-forgotten when creating call-to-actions for emails. With a pull channel such as a...