What makes people “add to cart”? So what influences shoppers to buy online? Google did a study of a couple of large international markets to shed light light on the state of ecommerce and what most influences shoppers when deciding to buy online. i. United...
Champagne makes a massive bounce back, as sales last year were down by 17.9% to 244 million bottles in volume for the full year versus 2019, while value dropped by 16.7%, shedding some €845m to leave the total standing at €4.2bn. The going was especially rough in...
Ecommerce personalisation – look out grocery. Ecommerce personalisation is now the top priority of all grocery marketing bigwigs, made possible by new technologies that deliver one to one services to customers. While many innovators obsess on new products, the...
Fashion and accessories ecommerce covet personalisation. While shoppers’ demands for ecommerce have grown exponentially over the last 2 years, the boom in digital hasn’t necessarily translated into enhanced online customer experiences, with personalisation – or lack...
The best kept secret of personalisation. Personalisation is much more than simply addressing someone by their first name. If that is your perception of personalisation, you’re probably in the wrong business. Consider how many people you know called John. With...
Recent Comments