The product selection is personalised – to each consumer receiving it
Each email uses the language offered by the platform. The layout remains constant for familiarity, but the product selection changes depending on the demands and whims of the recipient, based on that individual’s browsing and buying habits. No two emails are the same and each one changes, as a new one is sent.
The recipient is named in a salutation if identified on your database
The lead item is the product with the highest buying propensity
This style sheet was the highest performing version used over a 10 year period across 3 blue-chip mail order companies, of it’s nearest alternative, and it remains constant
The body copy of the lead item is the full description not truncated, with the price
12 further products are shown as lineage only. Still the highest potential buying propensity ranked order, with price
The retailer may amend the signature panel to suit taste such as provide additional contact information or more touch points
All images are taken from the highest resolution folder for greatest clarity in HTML
If the recipient is not able to open HTML, the email is sent in plain text format
The subject line of the email is always the title of the lead item.
The language used in each email is taken from the the website and therefore appropriate to the recipient
All emails have individual and collective tracking codes from which browsing and sales data are captured
6 further display products appear next in order, each have a limited area of copy description, all show price
Selection of products is strictly by greatest buying propensity
A unique extra algorithm for 3 items that were most commonly bought by those purchasing from the selection above
Link provided so the recipient can adjust subscription or opt-out
A SwiftERM logo is included which links to our website
Trustpilot logo auto-added here if applicable
On-brand, consistent and 100% automated
The images and content are taken from your website so the buyer has a consistent experience. The language is consistent with the retailer’s preferences. If you use multiple languages around the world, SwiftERM is specific to how you have them designated on your platform. The tenure, emphasis, style, phrases and individual words you prefer define your site. It is often why you have the customers you have. With the greatest of accuracy we utilise this content, your expertise and effort, from which each individual’s emails are created and sent. No potential for error, deviation or omission. The actual images only ever come from the large image folder on your platform to ensure greatest possible clarity and definition. The email is sent from your server, with the ‘from’ address indicated as legitimately being from you. No two emails are ever the same, each is personal and unique to that particular consumer, changing constantly as their tastes do, throughout their lifetime. To read more about the history behind the design go here.
Intelligent software – that learns
SwiftERM uses a machine learning algorithm. That means every nuance and subtlety which influences each individual consumer’s buying decisions are maximized to the full to deliver the highest possible returns from each and every email. To ensure greatest accuracy every one has a series of tracking codes so that the recipient’s browsing and buying information can be monitored, to better serve future selection. This enables the retailer to appreciate the distinction of sales attributed to us exclusively, with transparency, clarity and accuracy. SwiftERM is intelligent software – it learns, it uses this information to better serve each consumer, by using their behaviour which illustrates taste, preferences, attitude and influence, to define their individual personality traits. It applies this knowledge to all future emails. Every nuance and subtlety is utilized, and as your relationship with that customer develops and their life preferences change, so too does the product selection they are offered. No two emails are ever alike, not even to the same person. This is state-of-the-art machine-learning, that delivers that nirvana of results, selected products in each email with the the highest possible buying propensity, and all this on a one-to-one basis with each individual consumer.