SwiftERM, based in London, extended their offices to central New York on Tuesday 6th December. Opening a second office will enable SwiftERM to better serve existing customers in the surrounding areas as well as reach a new, wider customer base. The impressive space is situated just around the block from the Waldorf Astoria Hotel, on Madison Avenue in Midtown New York. SwiftERM handles millions of emails every day for ecommerce retailers who need intelligent machine learning marketing which is fully automated instead of having to use facilities necessitating staff and high costs to implement. SwiftERM is unique in that it tracks each individual consumers online activity, and nurtures the retailer’s relationship with that person by delivering individually populated emails bespoke to that individual, having identified products for them with the highest potential buying propensity, and without any necessity for human input. No two emails are ever the same and the exorbitant costs of ESP’s is avoided along with issues with Spam Filters, as SwiftERM emails are despatched one at a time. An Experian study indicated it delivers a 6-fold increase when compared to ESPs. SwiftERM is fully integrated with Trustpilot and is the only email software that shows product review scores in the body content for those companies enjoying that facility. SwiftERM is readily available for over 70% of all world ecommerce platforms used. SwiftERM look to pioneer development of email marketing and be the future for retail.