Easter Retail Preview

KEY POINTS British consumers spent an estimated £775 million last year on Easter-related products such as food and beverages, chocolates, greeting cards, decorations and flowers. We estimate that Brits will spend around £500 million on Easter items at food retailers...

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10 Predictions For Data Analytics in 2018

A new Forrester Research report, Predictions 2018: The Honeymoon For AI Is Over, predicts that in 2018 enterprises will finally move beyond the hype to recognize that AI requires hard work—planning, deploying, and governing it correctly. But Forrester also promises...

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Changes To MailChimp And What They Mean To You

If you’re using MailChimp to handle your email marketing needs, you should have received an email today stating that, "Starting October 31, single opt-in will become the default setting for all MailChimp hosted, embedded, and pop-up signup forms.” We've included it in...

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Why our customers love SwiftERM

There aren’t many things in business that actually stop you in your tracks and make you think “Wow, that’s amazing!”. But SwiftERM has done just that for me. Our sales from emails has gone through the roof, as we can now convert over 40% of our abandons.

Tony Troth MD Fisherman’s Friend