Following ever-growing adoption of artificial intelligence in ecommerce marketing, the distinction between personalisation and hyper-personalisation has become ever more important. Indeed, some might argue that
Imagine you visit two different websites for companies in the same industry. One offers you three choices, while the other presents 15 varied options. Which
Today’s ecommerce ecosystem is fast integrating cutting-edge technologies and the power of artificial intelligence to redefine the way shoppers search for and discover products. In
The Pareto Principle (80:20 rule) in customer success represents that 80 percent of your revenue is from 20 percent of repeated customers or loyal customers.
Staying ahead of the competition is crucial in the fast-paced world of paid search marketing. With more and more businesses allocating budgets and online marketing
Whether it’s a matter of concern or excitement, artificial intelligence (AI) is pervasive and undoubtedly here for the long haul. So, let’s talk about it! While AI is currently in
In a world driven by constant connectivity, online experiences need to be more personalised than ever before. This hyper-personalised approach aims to create the most
A consumer’s buying decision depends on the type of products that they are thinking of buying. The behaviour of a consumer buying a coffee is a lot
The number of clicks it takes to go from the homepage to another page within a website is called click depth and is an important
What if you could use data to predict what a customer will buy, one year before they even know they want it? Automating through machine
Top brands understand their customer’s unique needs and preferences and dominate their markets by using that knowledge to craft engaging experiences. Think of Spotify, YouTube,
Time on page measurement refers to the amount of time a user spends on a particular page of your website before navigating to another page
Statistical modelling is used by organisations to transform data into business insights before machine learning (ML) comes into the picture. Continuing our series of articles,
What Is AI Code Review? Artificial Intelligence (AI) code review is an automated process that examines the code of a software application for potential problems
Our purpose in this article is to provide a point of empirical evidence as to how machine-learning techniques stack-up in their ability to predict consumer
Consumers are changing buying tactics for their self-care needs as they prioritise budget-friendly products and battle economic choices on essentials by intensifying price comparisons, approaching
Deep learning is a method in artificial intelligence which teaches computers to process data in ways and patterns inspired by the function of the human
What is the hyper-personalisation trajectory? A simple question with a myriad of answers. Ron Shevlin proposes “It is a series of interactions that strengthens a
