Email remains the best digital channel for ROI

As with many things in digital, there’s always someone proclaiming the imminent death of email. Its ‘killers’ are said to include social media, instant messaging, and spam. However, it’s still here, it works, and we can prove it. According to...

Contextual Marketing – being on the money

Contextual marketing, is the buzzword of the day. “It’s a hot one, right up there with personalization and omnichannel retail,” says Brendan Witcher, principal analyst at Forrester Research, a research and advisory company. It is also something of a Rorschach test:...

“Report spam” is the new “unsubscribe”

Why delivering your e-mails into users inbox became so hard and what you can do to about it If you are an email marketer you know that ISPs are making your life harder. A lot has worsened in 2015 and you have probably seen your deliverability rate fall to the ground....

Impact of Mobile Use on Email Engagement

We work in an increasingly mobile-oriented world. The Pew Research Center found that the use of phones to read email doubled between 2009 and 2013, and the November 2014 Ericsson Mobility Report estimates that smartphone subscriptions and traffic per phone will...

Getting The Call-To-Action Right For Email

I read recently Getting The Call-To-Action Right For Email article from my friend Kath Pay, at Cloud-IQ: There are three main steps in the conversion process within email: 1: Convert to open 2: Convert to click 3: Convert to final objective (generally on landing page)...