Impact of Mobile Use on Email Engagement

We work in an increasingly mobile-oriented world. The Pew Research Center found that the use of phones to read email doubled between 2009 and 2013, and the November 2014 Ericsson Mobility Report estimates that smartphone subscriptions and traffic per phone will...

Getting The Call-To-Action Right For Email

I read recently Getting The Call-To-Action Right For Email article from my friend Kath Pay, at Cloud-IQ: There are three main steps in the conversion process within email: 1: Convert to open 2: Convert to click 3: Convert to final objective (generally on landing page)...
Translate »